Social Media
Social-Media Marketing: Answering The Excuses, Misconceptions, And Cop-Outs
The lesson behind the story of the Three Little Pigs isn’t that the pig is a particularly industrious animal. It’s that the pig who used bricks rather than sticks to build his house survived by being the most intelligent pig. He outsmarted the wolf and saved his fat friends by having the smarts to [Read More]
The Layman’s Guide To Search-Engine Optimization
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s [Read More]
Last Year’s News: The Top Three Social-Media Trends Of 2011
In years past, if you wanted to be on top of the newest and latest in social media, you had to be registered on the newest and latest social-media site. Each year brought with it a potato sack stuffed with new sites and platforms that made whatever you’d signed up for last year obsolete. If [Read More]
The What, Why, And How Of Facebook Fan Pages For Business
Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business [Read More]
Marketing
Future Forecast: Social-Media, Email Marketing Trends For 2012
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus [Read More]
Email Marketing: Crafting Content That Your Mailing List Will Read
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. [Read More]
Generating and Converting Quality Leads Through Social Media
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re [Read More]
Tweet Suite: The Top 11 Tools For Twitter Success
So you signed up for a Twitter account, tweeted around a little, and think you know everything there is to know about the Twitterverse. Well there’s 1,000 ways to use Twitter and an [Read More]
Linked In
The Top 4 LinkedIn Applications For Business
Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the [Read More]
Simple Steps To Help Optimize Your LinkedIn Profile For Business
If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t [Read More]
Social Networking For Business Or How To Kick-Start Your LinkedIn Profile
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring [Read More]
Blogging
The Basics: Turning Blog Visitors Into Business Leads
If you opened a retail store and had a flood of customers coming through your door everyday but never buying anything, you wouldn’t call that success. Sure, you would have succeeded in getting people to visit but, if your visitors do nothing but look, you wouldn’t be able to afford your rent, employees, or [Read More]
The Basics: Business Blogging For The Busy Professional
If there’s a television network you watch more than any other, it’s not because they run more commercials than their competitors. It’s because you like their shows. In short, [Read More]
WordPress Made Easy: Top Plugins For Your Business Blog
Keeping a business blog can be an effective tool for branding your business, generating leads, and keeping in touch with clients, partners, and anyone else who stumbles across your site. It can also [Read More]
The Business of Blogging: Why You Need A Blog And How To Get Started
The Internet doesn’t stand still. It’s constantly evolving and ever changing. And for that reason alone you need a business blog. Unlike your business website, a blog can – and should [Read More]
