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Friday September 19th 2014

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Three Ways To Get The Most Out Of Your LinkedIn Page

 

If you feel you aren’t getting the most out of your LinkedIn profile, you’re probably right. Maybe you added your resume, contact info, and photo and are now wondering what else you can do with your page. Maybe you’re not sure – beyond job hunting – what purpose LinkedIn serves in the first place. Or maybe you’ve seen other peoples’ pages and wondered how they made them so dynamic, interesting, and interactive. Well there are a number of ways to boost your LinkedIn presence and become more effective that don’t require a degree in computer programming or a high level of Internet savvy.

Here are three ways to get the most out of your account …

Take It Offline: Sometimes social media can feel limiting because it all takes place behind the veil of the Internet. Which is to say, it’s a little impersonal. But, if you’re the type of person that feels more comfortable doing your networking the old-fashioned way, LinkedIn provides an easy way to take your social-media contacts into the real world. Search the events section of LinkedIn and you can locate actual gatherings of like-minded individuals in your region and industry. Search keywords that apply to your business and then find some events in your area. It’s a great way to make new connections, network in your area, and boost your LinkedIn contacts all at the same time.

Install Some Applications: Though LinkedIn doesn’t offer as many applications as some other social-media sites, there are still a number of useful tools available to you. For example, LinkedIn provides a WordPress app that will automatically retrieve and display your posts from your blog. It’s an excellent way to add interest to your page while increasing the number of people who see and read your blog. There are also applications to help you share documents, collaborate with colleagues, display your Amazon.com reading list, and share your business travel plans. Which is to say, there are plenty of available ways to customize your LinkedIn page. Don’t be afraid to install a few and test them out. Through trial-and-error you will soon have a much more interesting and attractive page to share with your contacts and connections.

Join, Participate, And Repeat: The good news is LinkedIn is the most popular social network for professionals. That means, there’s no confusing personal contacts with business clients, customers, and partners. It also means an impressive selection of groups and forums you can join. Like the events section, you can search groups by keyword and join a few that relate to your industry or region. Participate in the conversations you find there or start a few of your own. Remember, this isn’t the place for advertising or promotion. Be polite, professional, knowledgeable, and eager to help with information, answers, and ideas. It’s a great way to focus your attention on the people that are most likely to appreciate your services and need your expertise.

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