A good video campaign can be a great way to boost popularity with your brand. Releasing videos that are entertaining and engaging is an excellent way to accomplish a strong campaign. A mediocre video will often get passed over, and in turn have no effect. Video ads are one of today’s most important forms of advertisement, and when done right can create a rush of interest. When creating and sharing a video, finding ways to grab attention and keep it long enough to get a clear message across is key. Below are some tips that will enable you to make your video more share-able.
1.) Leave the jokes out- Your video does not need to be funny; in fact, it may be better to avoid comedy altogether. Comedy is only useful if the video is absolutely hilarious and instantly memorable. Some companies have been experimenting with more serious videos and have better luck than sticking with comedy like the rest of the pack.
2.) Tug on heartstrings- Making a video emotional can be one of the best ways to get your video shared by others. Creating a memorable story with lots of tear-jerking moments all compiled into a short clip is a surefire way to show that emotions matter. However, some emotions are better than others and can evoke very different responses, so be careful and take the time to think before posting.
3.) Post your video midweek- Launching a video on Wednesday gives your video the best chance at success. Research shows that almost half of all video shares come between Wednesday and Friday, which gives the ad 72 hours to determine the scale of its success. Consider experimenting with video posts on different days of the week and see when the most views and shares happen.
4.) Give your followers a reason to share- Post relative and interesting information that will influence your readers to share. Catch their attention in the beginning and be sure that it will hold your viewers’ attention until the conclusion of the video.
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Search Engine Optimization (SEO) requires a lot of time and effort to reach its full potential. Designing your website to be more searchable and noticeable is the ultimate goal. When someone searches for key words, or a specific business on any search engine, you want to be at the top of that search; you also want to have the best reputation from that search. Below are some tips to help you improve your SEO.
1.) Word Recognition- Find the words that are most often used to search for your business. These key words or phrases are what you need to focus your page title on. This will help to ensure that searching in this way always results in your page showing up.
2.) Simple Navigation- Keep an open site that is clear, and try not to clutter it with too many links or videos. Many search engines have difficulty with flashy websites, so keeping it simple increases the potential reach of your site.
3.) Great content- By filling your website with content that is clear and concise, you make sure that once searchers have found your page, they stick around to actually explore it.
4.) Discoverability- You and your company have an ultimate goal of being one of the most if not the most visible company in your field on a search engine. It is up to you to make yourself that way by building a website that is trustworthy and honest.
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A large variety of social-media networks have launched and are now considered an essential key to successful online marketing. If you are just starting out, or struggling while the economy makes a recovery, you may be short of the extra funds needed to pay a full time social-media manager. Below are a few ways to tackle multiple social-media networks while staying active, saving money and time.
One-Click Wonder: A great way to save time is by saving all of your daily social-media networks in your browser’s bookmark file. This will allow you to make one simple click and be ready to post your information on the site, saving you trouble and time. However, Twitter does not work as well using bookmarking, so it’s recommended that you use TweetDeck, a tool that will allow you to post to multiple accounts with one click. You can save this tool in your browser bookmark folder, as well.
Go Mobile: You want to be sure to stay active across all the various social-media sites through which you are marketing. Since this can be very time consuming, consider downloading your chosen social-media platforms to your mobile device. This means that not only can you avoid being glued to your PC in order to keep track of new followers and friends, you can also stay socially active with them while being proactive in other areas of your business.
Post Interesting Information: By providing your readers with compelling and relevant information, it is more likely that they will revisit the post and recommend that others view it. This makes your job easier and less time-consuming, and reduces the need to stress the post repeatedly in an attempt to make sure the maximum amount of people are being introduced to your information. However, if it is a time-sensitive post, sometimes it can be useful to post the same information multiple times. Therefore, it is an excellent idea to make small changes to repetitive posts, so readers are not overwhelmed or annoyed.
For daily social-media tips, visit our Facebook page here: Facebook.com/TheIbisNetwork
These days it seems that, be it personal or professional, everybody has a Facebook account. Facebook grew quickly and still continues to thrive, and one of the best things about Facebook is that it is very business oriented and can be very beneficial to your company. That being said, just creating a Facebook page is not enough; it is necessary to actively promote your page while using some key tools that are proven to work. This will spark interest in your business. Many companies make simple mistakes on Facebook, and these mistakes can cost them valuable customers, often without the company even realizing. Below are some tips to help you successfully promote your Facebook page.
1.) Post quality and quantity- Never just post randomly on your Facebook page. Each and every post should be well thought out to gain the reader’s attention. A good post is one that will likely get shared by another person, giving your post more views and boosting your overall popularity. Always be a credible source and stick to your brand; consistency is key when posting frequently. Also be sure to always check for grammatical errors, which will help you maintain a professional appearance.
2.) Broadcast your Facebook page- You should be promoting your Facebook page on your website with a link that is both visible and even enticing. If you have a physical location, you should post the link to your Facebook page in key visible areas, and you may even want to consider handing out cards or brochures with the web address printed on them. The basic rule is, whenever advertising would benefit from having your business web address (such as brochures, flyers, commercials, etc.), you should include the Facebook address as well.
3.) Remain active and consistent- Letting your Facebook page sit idly will ensure that it is quickly ignored and forgotten. Strive to have the best and most active Facebook around to keep your audience engaged. After all, literally millions of people can be reached through this wonderful social-media site.
4.) Don’t be a pest- You cannot force your fans to stay with you. Spamming posts, tagging fans in photos, and posting offers on their walls are all ways that appear desperate to the modern Facebook user. You risk losing trust and being ignored. Instead, be enticing as a business and get fans to come to you. Of course you should always respond to a fan’s communication, just keep in mind what is good business etiquette and what is not when dealing with fans and potential or existing customers.
If you’re using Facebook and we’re not yet connected, you can find us here: Facebook.com/TheIbisNetwork
LinkedIn has become more and more prominent in today’s media savvy world. LinkedIn is a professional social network that essentially acts as a more in-depth professional resume, with many different options to create a great profile. Perhaps the best perk of having a LinkedIn profile is that it simultaneously enables people to view your professional skill set while also seeing a list of people who have endorsed you. However, having a LinkedIn profile alone is not enough to get you noticed by potential employers; you must know how to create a great profile and stay active to gain attention. Below are some tips to help you create a more professional LinkedIn profile.
1. Set yourself up for success- The first thing you should do is make sure you have a fully entered profile. Completely filling up your profile will allow people to see that you have taken the time as a professional to put yourself out there in the best way possible. Be sure to keep everything clean and professional, from your bio to your profile picture.
2. Proofread your profile- Make sure that you have no misspellings or grammatical errors before you finish your profile. Having a sloppy profile can be a huge mistake when it comes time to promote yourself, as employers and potential endorsers can be quickly turned off by viewing an unprofessional profile.
3. Pick the best profile picture- When uploading and setting your profile picture, keep in mind that this profile is your online resume. Choose or take a picture that represents how you would look going into an interview. First impressions mean everything, so if the picture needs to be cropped or edited in any way, be sure to take the time to do it right.
4. Stay active- LinkedIn offers exceptional group discussions and forums. Find groups that are specific to your field of interest and target those groups. These groups are great for learning new things and creating new contacts that could help you in the future. Job listings are often posted in these groups as well, so be on the lookout for new opportunities.
5. Be truthful- Be honest on your profile. Providing false or misleading information is not only in bad taste, but chances are the truth will out in an interview or even a future job. If you feel that you don’t have enough experience or are just not cutting it as a potential employee, make sure to highlight the good things on your profile. Endorsements can help you gain some credibility as well, so just keep your character intact and be honest with everything.
If you’re using LinkedIn and we’re not yet connected, you can find me here: www.linkedin.com/in/joshmillar/
At the time of this writing, Twitter is the second most popular social-media site in the world, so its reach and influence cannot be overstated. That said, using Twitter successfully isn’t as easy as just making the occasional post about what’s going on with your company. Understanding the intricacies of how people communicate and connect via Twitter will give you a distinct advantage. Below are some tips to help you promote your blog via Twitter.
1.) Fill out your profile – A common enough step, many people skip this because they are excited to get started or simply don’t realize how important it can be. A fully completed profile helps to give you a professional appearance. A relevant and engaging profile picture gives clients a visual key to remember your Twitter account. Your profile is also where you should put your URL, encouraging your followers to check out your website.
2.) Leave room for retweets – While Twitter has a limit of 140 characters, it’s not always advisable to use every single one. When your followers “retweet” you (the act of re-posting someone’s tweet on your own account), the retweet may include that follower’s Twitter handle, and even extra text they have added, like a comment on your tweet. Using all 140 characters leaves them no room to do this, and may stop them from retweeting completely. Consider making your posts 125 characters or less to your give followers the opportunity to retweet your post.
3.) Post multiple times a day – There are a million Twitter accounts out there that only post one or two times a day. This is a surefire way to get ignored. Tweeting quality posts 2-5 times a day will keep you fresh in the minds of your followers, and give them that many more chances to retweet and interact.
4.) Keep separate accounts – Your business profile and personal profile should always be kept separate. Your business followers may not want to view the things on your personal account, and vice versa. Keeping these accounts separate will help keep your business message clear from your personal life.
5.) Don’t Spam – While posting frequently is very important, overdoing it can be a social death sentence. People who post meaningless tweets every hour of the day are sure to lose followers who become annoyed with the constant and useless updates. Make each post count and make it a quality tweet that your followers will benefit from. This will get you more followers and increase your chance of being retweeted.
Follow us on Twitter here (we follow back): http://twitter.com/TheIbisNetwork
While there is not an allotted amount of time that you should spend maintaining your social-media sites, simply having a presence may not be enough. Knowledge, involvement, and visibility are king in the world of social-media marketing. Below are some examples of how to build a formidable social-media presence.
1.) Know your Clients – Take the time to really get to know who your customers are and how your brand can be relevant in their lives. The feedback you get about how your products or services play key roles in their lives will help to significantly improve your future content. By knowing your clients’ wishes and desires, you will be more equipped to help solve any issues they may be having, and this, in turn, will make you the obvious choice for future advice.
2.) Active Interactivity – One of the quickest ways to harm your social media presence is to not be visible. The world we live in now is one of instant gratification, and clients will no longer wait for days to get a response. Take every opportunity to engage clients and show them that, above all else, you are present. Showing that you take the time to listen to, and understand what concerns people, will instill a sense of trust in your brand.
3.) Limiting #Hashtags – Hashtags, or the act of placing a ‘#’ in front of a topic or phrase to categorize your post (i.e. “Can’t wait for swimsuit season! #summer”), were initially pioneered by Twitter, where conveying an idea in as few characters as possible is necessary. While they are great for highlighting certain aspects of your content, too many too frequently can be hard to understand, and even annoying to your clients. They have their place, and can be very useful, but be careful not to overdo it.
4.) Visibility – Social media is nothing if your clients don’t see when you post content. When you make a post, be sure to do it publicly, and at a time of day that is likely to get a lot of views. Timing can be difficult to pinpoint, especially if you have local as well as international business, where clients in other countries may not access their social media during your normal business hours. Over time, though, you will begin to see trends, and get a better idea of when to make your posts.
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Blogs have become a major tool for marketing strategies, and are used by many businesses to drive traffic to their other networks, create authority and, most importantly, create business. If used correctly, blogs can help companies generate more revenue. Below are three very simple online marketing tips you can use to optimize your online presence and attract a larger audience to your blog, and in turn your company.
1) Search Engine Optimization (SEO) – SEO is a very useful and strategic method of marketing. By using keywords that are widely searched, you can ensure that your blog will rank more highly in search engine results, which will generate more traffic to your blog. With just a little research, you can find a list of commonly searched words that will naturally fit in your blog.
2) Back Linking – Back linking is essentially linking to another website on your own website or blog, or having your page linked-to via someone else’s site or blog. This is a great way to add credibility to your business while also optimizing your search engine results. You can support other individual or company blogs while adding a bit of information about your company through the “links” feature that many blog networks provide.
3) Stay Socially Active – Engaging your site’s visitors on a regular basis is essential. If your readers post a comment, be sure to reply and let them know that you received their post. You should also read and comment on other blogs. This will keep your name in the public eye as you gain new connections, and allow you to subtly market your business. Remember that activity and interactivity are the keys to social media marketing.
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LinkedIn is gaining momentum on Facebook and Twitter rapidly. 65% of businesses state that they use LinkedIn to acquire more sales and attract future customers to their company. Having reached over 200 million active users as of January 2013, the site offers a large selection of new and old features that can be used to optimize your social-media campaign. Businesses should take note of this potential to attract prospective clients, while enforcing a reliable and trustworthy relationship with current clients. Listed below are 4 ways your company can use LinkedIn’s features and tools to attract followers, drive traffic, build your network and add value.
1) Advertise – LinkedIn offers custom ads that can help you reach a wide audience with new promotions and deals. It also is an excellent way to build brand awareness. LinkedIn ads do cost money, but the advantage is that you can create your own budget and spend as little or as much as you like.
2) Track Your Progress – This feature goes hand in hand with LinkedIn ads and allows you to track your business’s success. Companies can use this tool to analyze the progress of their ads by seeing which ads perform the best and which ads may not be as popular among their targeted audience.
3) Upgrade – Businesses that are serious about using the site as a marketing tool can take advantage of LinkedIn account upgrades. This feature provides your business with better insights as to who is viewing your profile. It also offers more advanced search features that can help your company zero in on prospective opportunities.
4) Targeted Updates – This feature allows you to target specific status updates that are based on criteria you choose, such as location, industry, company size and job titles. This can be extremely helpful for companies looking to expand their client base in any particular industry.
If you’re using LinkedIn and we’re not yet connected, you can find and connect with me here
Having a strong social media presence is crucial to having a successful business. One of the key elements to a strong social-media campaign is consistency, which can prove to be more difficult than it sounds. Simply getting your brand out there is not enough; your brand may be represented differently on other social media sites, creating confusion. Below are some tips to keep a consistent social-media presence.
1.) Get Everyone On The Same Page - When you are representing your brand via social media, having everyone inside your company in unison regarding how to present that brand is essential, especially with larger companies. Always remain hyper-sensitive to your brand’s presence and stick to it. Holding regular meetings within your company to be sure everyone has a running knowledge of your brand can help to ensure that you are all working together.
2.) Be Consistent In Interaction - Your brand needs a personality to separate it from other brands. The way you engage your followers is the main method by which you can create that personality. The way you interact with the fans, as well as the times you choose to interact with them, should remain consistent to help strengthen your brand’s presence. Keeping cohesive brand personality will help you remain consistent and build trust with your followers.
3.) Business First - Many companies tarnish their brands by trying too hard to please people on different social-media sites, and thereby diversifying their brand’s persona. It’s important to remember that you cannot please all of the people all of the time. Keeping your message professional and on track with your social-media campaign will build brand consistency.
4.) Know Your Market - By understanding the market you intend to cater to, you will be able to stay more consistent. A little research can go a long way in this case. If you don’t understand the intricacies of the market you are targeting, you risk using marketing ploys that could fail in the long term. Remember that anything you put on social-media sites is subject to be viewed and criticized by the public, which if not true to the market’s needs and desires, could hurt your attempt at success.
5.) Consider A Professional - If this all feels like a bit much, you may want to consider hiring a professional to do it for you. The main drawback to this method, other than the extra cost involved, is that you are bringing in someone from outside the company that will need to be familiarized with your campaign goals and brand personality. However, if your company struggles to find a way to stay consistent, this may be a valid option.
For daily social-media tips, visit our Facebook page here
Facebook has the potential to build long-lasting and strong relationships between you and your clients; however, being a successful marketer on Facebook takes more than just posting and hoping it gets attention. Using Facebook to market your brand can be extremely time consuming and involved, but the end result can be immensely rewarding for your company. Below are some tips to create a Facebook page to engage and retain followers.
1.) Content - When posting on Facebook, it is crucial to know your audience and what they like. By knowing your audience, you can generate content specifically geared towards them, greatly increasing the chances that the content will be liked and shared. A good starting point is humorous or inspirational posts, which usually do well with most audiences. The biggest benefit of sharing is extending the reach of your content exponentially. Remember that even if someone doesn’t read your posts, they may read those same posts if shared by a friend.
2.) Discussion - Customer service is an integral part of staying successful in any business, and Facebook’s visibility and reach has made it one of the most useful customer service platforms. Encouraging comments and feedback from your followers is a valuable way to start discussions, and to keep your followers invested in what is going on at your company. When you engage your audience, they will engage you, as well.
3.) Facebook Check-In – Facebook Check-In is a great tool that allows customers to say they are physically at your business. This can help to encourage others to do the same. Check-In also provides direct feedback about products and services, as customers discuss their experience at the location, and creates a sense of physical presence in an online format.
4.) Promotion - Facebook is great for promoting both your business and website, but don’t forget that you need to promote your Facebook page, as well. A direct link on your website is a must, but you can also use your other social media sites, or even a mention on a podcast to help drive users to your Facebook page. The more publicity you get for your Facebook page, the more overall attention you will ultimately receive. Those with larger budgets should also consider advertising the Facebook page on traditional media as well, such as radio and television.
For daily social-media tips, visit our Facebook page here
In recent years, mobile devices have become the primary source of social media interaction. As the mobile device market continues to grow in size and accessibility, it brings with it a new age of marketing overall. These devices provide marketers with a resource that is both well established and highly regarded in the social media world. Going mobile can improve businesses in a variety of ways; below are just a few helpful tips on how going mobile can help your marketing campaign.
1.) Convenience – It is now easier than ever to do your social networking “on the go,” with handheld devices making access to sites like Facebook and Twitter infinitely more accessible. Updating Facebook or sending “tweets” (Twitter updates) from smartphones and tablets has gone from being a fad to being the most wide-spread and accepted method available. This presents a huge opportunity for mobile marketers to enhance their campaign and build a client list.
2.) Get Personal – Mobile devices, by design, are an “always on” technology, and most people are checking their devices multiple times throughout the day; this gives mobile marketers a great advantage. The opportunity to create a more personal relationship with clients because of accessibility and traffic has never been greater. Making those immediate personal connections will help grow your client base, and in turn will help your brand grow as well.
3.) More Participation – Participation is a must in marketing, and the more “present” you are with your marketing plan, the more you can increase that participation. How quickly you respond is often key to retaining interest. Participation will grow over time as people see the immediacy of your responses and interactions. The more acquainted your clients get with you, the more trust you will build.
4.) Numbers – This new landscape of mobile-driven social media infinitely increases the possible reach your marketing campaign can have. Now every person walking down the street looking at their phone is a potential client. This means that it’s also easier for your campaign get lost in the “noise” of the internet. Gaining the trust of followers will help to set you apart, and will greatly improve your chance of increasing your numbers. More than ever, your marketing campaign depends on your reputation as a brand. Establishing that trust with your client base is very important and, along with a solid marketing plan, is the best way to see those numbers grow.
For daily social-media tips, visit our Facebook page here
Facebook can improve your company’s visibility in a multitude of ways as many business owners now know. However, not knowing how to generate traffic and popularity on your Facebook page will undoubtedly lead to mediocre results. Knowing your audience is an integral part of being successful inside the Facebook world. Below are three tips that will help you get on your way to understanding your audience better.
1.) Know Your Demographic- One of the key elements of a successful Facebook page is knowing how to attract fans who will benefit from your services or information you share. This is the audience you want to “Like” your page and stay tuned-in to what you have to say or offer. Under the Admin Panel, Facebook has enabled you to build an audience with the Invite Friends tool. Using this new asset will help trigger a response from a more specific audience. Paying a service for more “Likes” will only likely muddle your brand rather than strengthen it.
2.) Go Over Your Insights- Realizing what is being viewed on your page is vital to setting up future posts for success. Under the Admin Panel, you can look at the Overview to see your insights- what is being viewed most and by whom. Knowing these details will help you fine-tune when and what you post to ensure maximum views and traffic.
3.) What Does Your Audience Enjoy?- Knowing your audience is one step in the battle, yet truly understanding them is different. Facebook offers a graph search which allows you to search items and see the impact they have on viewers. Doing this will help you create posts that are specific to your demographic. In turn, your Facebook page will thrive even more than ever.
For daily social-media tips, visit our Facebook page here: Facebook.com/TheIbisNetwork
According to Trendstream’s Global Web Index, Google+ is now the second largest social network in terms of active users. Google+ has hit the web by storm and proven to be a social-media outlet on which it is worth cultivating a presence. Google has promised that Google+ profiles and posts will appear prominently in search rankings over time. We’ve compiled a short list of tips for Google+ beginners below:
1.) Google+ Profiles Are Personalized- Google+ will allow you to create both personal and business profiles. Put as much information about yourself and your company as possible in your profile to ensure it is clear and informative. Having separate personal and business profiles allows you to compartmentalize your networks efficiently.
2.) Post Publicly- By choosing to post publicly you will be able to get your information out to the largest possible audience. This will also improve chances of prospective clients finding your articles, profile(s), and in turn, your business.
3.) Check Your Success- Google Analytics is a tool that allows you to view visitors to your profile, what content those visitors respond to, and what content those visitors share with their networks. This is a great asset from which to learn what is working and what needs more work. Learning from your viewers is beneficial in many ways and this option makes it easier than ever.
4.) Entice Your Audience- Think about your audience before you post an article or video. Make sure what you’re sharing is something that will grab their attention and enhance your professional reputation. Providing quality content will put you ahead of your competition and ultimately attract more clients.
LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals and build a useful and beneficial plan. Below are 3 very basic ways to get the most from the LinkedIn without using high-tech explanations, time-consuming tasks, and confusing terminology.
Make A Set Goal: Sit down and consider all aspects of your business, then decide what your business wants to achieve through using LinkedIn as a social network. Many companies use the site to connect with former or present colleagues, referral partners, friends and school-mates. This will help build a connection base while promoting and marketing your company. It is also a good idea to connect with other professionals in your community and industry in order to build relationships and glean information about your competitors.
Add A Summary: Write a professional bio explaining your company and what it has to offer. Make sure you add your business location and contact information in hopes of generating business leads. Add in keywords to ensure that individuals searching for your specific business or industry will find your page.
Be Strategic: Take into consideration the type of information you post and the timing of the post itself. Posting the right topic to a targeted audience at the right time will allow your post to experience optimal viewing potential. Strategically planning each post allows you to assist in building your company’s brand. Be sure that all of your content is professional and reaches a large audience at one time. Joining discussion groups and staying active with your audience is also an excellent way to build your brand and client base.
If you’re using LinkedIn and we’re not connected, you can find me here: http://www.linkedin.com/in/joshmillar/
Many companies are striving to acquire more “Likes” for their Facebook
business pages and may have difficulty finding success. The more “Likes”
your page gets the better the odds that your page will be seen and
visited by your targeted audience while optimizing your exposure to
prospective clients in your extended network. Below are 5 helpful ways
you can increase your Facebook “Likes”, grow your fan base, and build a
powerful social-media marketing strategy.
1. Incorporate The “Like” Button On Your Company’s Website- This will
help your online visitors easily find your Facebook page and, in turn,
increase the chances of them “Liking” your company’s Facebook page.
2. Utilize Your Email Signature- Add an icon in your email signature
that will alert contacts to your Facebook page when they receive an
email from you. This is a simple and effective way to share your
business page with established and prospective clients.
3. Offer Incentives- Running promotions is an excellent way to gain more
“Likes” on your page. For example, those who “Like” your page will be
entered into a raffle or contest. This is a proven method to build your
4. Stay Engaged And Interact – Give your fans a way to express their
opinions. Be sure to reply to posts made by your fans and stay active on
your page so people will see your company as a reliable source. Use the Facebook “poll” feature as a way to get users to engage and
submit their opinions, and to show that you really are interested in
hearing what they think.
5. Add A Link To Your Facebook Page On Your Blog- Blogs are becoming
more and more popular among businesses as a quick way to keep clients
informed and up-to-date on industry news and company events. A daily
blog presence also serves to build your reputation as an expert in your
network. Additionally, blogs can help drive visitors to your Facebook
page and your company website.
For daily social-media tips, visit our Facebook page: here
Facebook can be a fairly simple network to navigate through when promoting your business. Though, there are a few common mistakes business owners make. When you launch a Facebook marketing plan, planning ahead to develop a strategy is crucial to your success. Consistency is key. Listed below are the 4 most common Facebook mistakes made by marketers today:
Mistake #1. Losing Steam: Many businesses who create a new Facebook page in order to promote their company are enthusiastic and optimistic when the page is first launched, but as time passes, they tend to place less importance on the page, and in return, lose steady traffic and potential customers. In this case “build it and they will come” does not quite ring true. You should utilize Facebook every single day as part of your marketing strategy. Posting 1-5 times daily is generally regarded to be the optimal amount to keep your audience interested and your page active. Keep in mind, however, that over-posting could be equally as damaging (see below). Users should also update cover pictures, timeline banners and information often to keep the page up-to-date and fresh. Remember that this is a very linear process, and expecting immediate gratification will only set you up for disappointment. With a strong effort, you should begin to see significant traffic and development around the 90 day mark.
Mistake #2. Posting Too Often/Shameless Self-Promotion: Make sure your content is interesting, engaging, and interactive. Hold contests here and there. This may be counter-intuitive, but constant self promotion will get you nowhere fast. Naturally you are there to expand your business community and build your brand; that is best achieved through interesting, engaging and interactive posts, peppered with a little personal promotion. Hold contests here and there. If your audience is seeing the same posts all day every day, your “Likes” and traffic will surely suffer for it. Make sure to spread out your posts, and try to include some images. Keep in mind, you don’t just want them to come, you want them to come back.
Mistake #3. Not Responding To Users: You must respond to every single post made on your Facebook page. Many companies do not bother to take the time to read what their audience is saying. Correspondence from your audience is vitally important to your business, and by responding to posts and messages, you are relaying the message that you care about their opinions. This will encourage your audience to continue to be active on your page.
Mistake #4. Constant Re-Branding: When you are building your brand you want to make sure that it is recognizable to your audience. If you constantly switch your logo, colors or format for each social media platform you use, you will only create brand confusion. Businesses should be sure that all of their network brands such as color schemes, photos, fonts, background variations and wording all match so it will be clear to the consumer or visitor that all the platforms are connected to the same company.
For daily social-media tips, visit our Facebook page here: http://www.facebook.com/TheIbisNetwork
Digital media allows you the opportunity to explain yourself or your business to a wide and diverse audience. Twitter is an exceptional tool that can be used to build your brand efficiently and achieve a better business strategy while increasing your profit. Twitter offers an optimal network that can help your business reach a large readership in a quick and efficient way. Here are 5 tips that will help build your business brand on Twitter.
1. Your Twitter Name Should Reflect Your Company’s Name: This may seem like common sense, but many companies fail to communicate their brand in their Twitter name. This is the first thing people see when viewing your profile.
2. Use Your Company Logo As Your Picture: Twitter has an allotted space designated for your picture. Businesses should use the space to share their company logo. This tactic will entice visitors and help them identify your logo with your brand and ultimately your business.
3. Tweet Often: Users should be tweeting multiple times daily to stay in Twitters home-page stream. Businesses want to be sure that the information they are tweeting is being viewed. This is an excellent way to ensure that you are reaching the largest possible audience.
4. Provide Valuable Information: Posting compelling information is of the utmost importance when tweeting. Sharing intriguing information about your area of expertise will keep readers engaged and serve as a constant reminder of your knowledge and commitment.
5. Plan For The Future: Social-media is an extremely fast-paced environment and to be prepared for the future you must think ahead. Plan your tweets for the coming days to optimize your Twitter strategy and reinforce the growth and success of your brand.
Connect with us on Twitter here (we follow back): http://twitter.com/TheIbisNetwork