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Thursday October 23rd 2014

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Social-media has become so accessible that it is a disservice not to use it to your advantage, but it can be seriously detrimental for a small business owner to go into marketing through social-media without a good understanding of it. Getting familiar with social-media platforms will be the most beneficial thing you do for your company, and Twitter is one of the most used platforms for social-media marketing.  Below are some tips to help you understand and use Twitter.

1) What is Twitter? – Twitter is a micro-blogging site that lets you post, or “tweet,” messages with a limited number of characters to catch the attention of your audience. Since its inception, Twitter has become very user friendly and business oriented. Several companies and entrepreneurial individuals use Twitter to remain in contact with their public and maintain a sense of immediate, personal involvement.

2) Why Should I Use Twitter? – Twitter allows you as a business owner to optimize your content in a way that is easily portrayed to your audience. Twitter is the fastest growing social-media site, with 14 million users. This is an incredibly large demographic to draw from and interact with, which creates a unique business strategy.

3.) How Do I Use Twitter? – Twitter is remarkably simple to use, however, it can be daunting when you first approach it. Create a plan of action and clearly define what you intend to accomplish. Creating a schedule of when you want to make certain posts can also be very useful. Twitter requires time and effort, and thrives from continuous updates with quality content. You must be aware of when to post and what to post, paying attention to when your posts get the most attention and feedback. Also be sure to reply and “retweet” (the act of reposting someone else’s “tweet”) when applicable, as this generates conversation and keeps users engaged.

 

If you’re using Twitter, and we’re not yet connected, you can find us here (we follow back): http://twitter.com/TheIbisNetwork

3 Ways To Better Manage Time Using Multiple Social-Media Networks

The Ibis Network Social-Media Marketing Tips

A large variety of social-media networks have launched and are now considered an essential key to successful online marketing. If you are just starting out, or struggling while the economy makes a recovery, you may be short of the extra funds needed to pay a full time social-media manager. Below are a few ways to tackle multiple social-media networks while staying active, saving money and time.

One-Click Wonder: A great way to save time is by saving all of your daily social-media networks in your browser’s bookmark file. This will allow you to make one simple click and be ready to post your information on the site, saving you trouble and time. However, Twitter does not work as well using bookmarking, so it’s recommended that you use TweetDeck, a tool that will allow you to post to multiple accounts with one click. You can save this tool in your browser bookmark folder, as well.

Go Mobile: You want to be sure to stay active across all the various social-media sites through which you are marketing. Since this can be very time consuming, consider downloading your chosen social-media platforms to your mobile device. This means that not only can you avoid being glued to your PC in order to keep track of new followers and friends, you can also stay socially active with them while being proactive in other areas of your business.

Post Interesting Information: By providing your readers with compelling and relevant information, it is more likely that they will revisit the post and recommend that others view it. This makes your job easier and less time-consuming, and reduces the need to stress the post repeatedly in an attempt to make sure the maximum amount of people are being introduced to your information. However, if it is a time-sensitive post, sometimes it can be useful to post the same information multiple times. Therefore, it is an excellent idea to make small changes to repetitive posts, so readers are not overwhelmed or annoyed.

 

For daily social-media tips, visit our Facebook page here: Facebook.com/TheIbisNetwork

How To Promote Your Blog Via Twitter

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At the time of this writing, Twitter is the second most popular social-media site in the world, so its reach and influence cannot be overstated. That said, using Twitter successfully isn’t as easy as just making the occasional post about what’s going on with your company. Understanding the intricacies of how people communicate and connect via Twitter will give you a distinct advantage. Below are some tips to help you promote your blog via Twitter.

1.) Fill out your profile – A common enough step, many people skip this because they are excited to get started or simply don’t realize how important it can be. A fully completed profile helps to give you a professional appearance. A relevant and engaging profile picture gives clients a visual key to remember your Twitter account. Your profile is also where you should put your URL, encouraging your followers to check out your website.

2.) Leave room for retweets – While Twitter has a limit of 140 characters, it’s not always advisable to use every single one. When your followers “retweet” you (the act of re-posting someone’s tweet on your own account), the retweet may include that follower’s Twitter handle, and even extra text they have added, like a comment on your tweet. Using all 140 characters leaves them no room to do this, and may stop them from retweeting completely. Consider making your posts 125 characters or less to your give followers the opportunity to retweet your post.

3.) Post multiple times a day – There are a million Twitter accounts out there that only post one or two times a day. This is a surefire way to get ignored. Tweeting quality posts 2-5 times a day will keep you fresh in the minds of your followers, and give them that many more chances to retweet and interact.

4.) Keep separate accounts – Your business profile and personal profile should always be kept separate. Your business followers may not want to view the things on your personal account, and vice versa. Keeping these accounts separate will help keep your business message clear from your personal life.

5.) Don’t Spam – While posting frequently is very important, overdoing it can be a social death sentence. People who post meaningless tweets every hour of the day are sure to lose followers who become annoyed with the constant and useless updates. Make each post count and make it a quality tweet that your followers will benefit from. This will get you more followers and increase your chance of being retweeted.

 

Follow us on Twitter here (we follow back): http://twitter.com/TheIbisNetwork

Profitable Ways To Build Your Brand On Twitter

How-to-earn-from-Twitter

Digital media allows you the opportunity to explain yourself or your business to a wide and diverse audience. Twitter is an exceptional tool that can be used to build your brand efficiently and achieve a better business strategy while increasing your profit. Twitter offers an optimal network that can help your business reach a large readership in a quick and efficient way. Here are 5 tips that will help build your business brand on Twitter.

1. Your Twitter Name Should Reflect Your Company’s Name: This may seem like common sense, but many companies fail to communicate their brand in their Twitter name. This is the first thing people  see when viewing your profile.

2. Use Your Company Logo As Your Picture: Twitter has an allotted space designated for your picture. Businesses should use the space to share their company logo. This tactic will entice visitors and help them identify your logo with your brand and ultimately your business.

3. Tweet Often: Users should be tweeting multiple times daily to stay in Twitters home-page stream. Businesses want to be sure that the information they are tweeting is being viewed. This is an excellent way to ensure that you are reaching the largest possible audience.

4. Provide Valuable Information: Posting compelling information is of the utmost importance when tweeting. Sharing intriguing information about your area of expertise will keep readers engaged and serve as a constant reminder of your knowledge and commitment.

5. Plan For The Future: Social-media is an extremely fast-paced environment and to be prepared for the future you must think ahead. Plan your tweets for the coming days to optimize your Twitter strategy and  reinforce the growth and success of your brand.

 

Connect with us on Twitter here (we follow back): http://twitter.com/TheIbisNetwork

Twitter Offers Advanced Marketing Tools

Twitter Marketing Tips

Twitter is one of the most popular social-media platforms available, with many businesses taking advantage of the free advertising the site offers. Over the last several months, Twitter has been promoting more advanced advertising options allowing users a greater opportunity to market to a bigger audience. Many Twitter users are unaware of the sites advertising opportunities and would undoubtedly benefit from the enhanced tools available. There are two main advertising tools that Twitter has been intensely promoting.

1.) Promoting Accounts: This is a paid campaign where Twitter examines your followers and finds individuals who share an interest with you, Twitter then will promote your account to those followers. This is an excellent tool to enhance your brand. Your account will also be promoted in the box labeled “who to follow”  featured prominently on users’ Twitter pages and will then be displayed in search engines. As noted above, this is a paid campaign. You will be charged when your account gains a new follower.

2.) Promoting Tweets: This is an opportunity that allows optimal exposure. This tool will help you share your most notable or engaging tweets to the right individuals. This is also a paid campaign; you will be charged when a follower engages with your specific promoted tweet. You can also choose to “pin” your promoted tweet; this means your tweet will appear at the top of your timeline and expand your exposure.

Twitter advertising offers a distinctive way of marketing but is the same as any other marketing campaign when it comes to strategy. To get the maximum amount of attention from Twitter advertising, be sure to refine your message before delivering it to the public. When promoting a tweet make sure you promote your  most valuable tweets while remaining polite and professional.  Your message and presentation are the most beneficial tools in any marketing strategy.

 

You can follow us on Twitter here (we follow back).

Three Leading Twitter Tips For Business

Social Media is vastly becoming a necessity for businesses. Each social media site holds unique benefits to take advantage of- acknowledging these benefits and how they help you, or your business will aid in your Twitter success tremendously. Twitter is known as the real-time social media page. Staying involved and active is essential due to the fast-paced environment.  What was posted an hour ago is long-gone for many Twitter users and, unfortunately, may never be seen by your followers. There are certain steps you can take to ensure your Twitter page is successful. Listed below are three imperative steps that should be taken to acquire an impressive Twitter page.

1.) Stay Involved:

If you are actively checking your Twitter page multiple times each day it is less likely you will miss an important post, and you are more likely to re-post and join in conversations. Staying involved is the most important step to ensure your Twitter success.

2.) Keep Your Followers In The Know:

You should be tweeting at least three times a day. Research has found that tweeting 3-5 times each day is an optimal amount. Followers with a smaller fanbase tend to get annoyed at “habitual tweeters” while others with a larger fanbase may only get the chance to see one tweet out of five. You should provide your followers with interesting information- information that is valuable and will help reinforce the brand you are building.

3.) Follow Back:

This may seem like a tip that has been run into the ground, but it is important that you reciprocate and follow Twitter users who choose to follow you. This will grow your fanbase and allow you to reach as many people as possible. Your goal should be to get your information out to as many followers as possible. Following back will continually aid in the growth of your Twitter page.

Twitter is a simple and free tool that can be advantageous to your business. If you invest the time needed and use Twitter correctly you will begin to see beneficial results. It can take time to grow your fanbase and readership, but by following these three steps, the growth time will be shortened.

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Twitter Talk: Three Ways To Find Followers And Boost Benefits

Among social-media sites, Twitter has the least obvious professional application. It’s character limitation and cutesy lingo make it seem like a stretch for someone hoping to reap business benefits from social networking. Still, there are a number of inventive ways to use Twitter that will make it easier to find contacts, research your local market, and connect with industry leaders.

Here are some tips for using Twitter more effectively …

Use Keywords: On Twitter, people attach hashtags to particular words or phrases to make their tweets easier to find. Attaching a hashtag means people searching for that topic will be more likely to find that tweet. It also make eavesdropping on Twitter users even easier. Search for a keyword or phrase associated with your business and get an instant report on what people are thinking and saying about your industry. Use what you learn to craft better business strategies and address your customers’ needs and concerns. Using Twitter for field research doesn’t even require an account. It’s the fastest, easiest, and most effective way to use Twitter for business.

Go Local: Apply that same lesson to your region, city, or state and you can quickly find Twitter users in your neighborhood and community. This is a good way to boost your followers and make new contacts. Find some local Twitter users who either fit your target demographic or are influential or active in the community, then follow their feed. Chances are many of these new contacts will follow you back. Use that opportunity to introduce yourself and begin a conversation. You are, after all, neighbors. Keep it casual and conversational. Soon these contacts will become online friends and their word of mouth and familiarity with you and your business will benefit your bottom line.

Reach Out: It can’t hurt to take the first step. Reaching out and following people on Twitter is a quick way to generate some goodwill and gather some fans of your own. Finding people in your area or industry is a good start but don’t be afraid to also follow feeds of people and entities beyond your immediate grasp as well. By which we mean, follow the local newspapers, city leaders, national media sites, industry trade groups, and any or anything else that pertains to your business and interests you and, presumably, your followers. As always, keep it professional and family friendly. Ultimately, the more diverse and active your Twitter page is, the better chance you’ll have at making it work for you and your business.

Twitter For Business: The Top Tools, Hints & Help

Among the top social-media sites, Twitter seems the most frivolous. It’s hard to imagine something that involves tweeting being a worthwhile thing to do with your time. And yet, there a countless examples of businesses that are successfully incorporating Twitter into their social-media marketing strategy. Used correctly, Twitter can help you boost brand awareness and familiarity, customer loyalty, word of mouth, and visibility. Here are some of our top tips, hints and help for businesses looking to capitalize in the Twitterverse.

Just Tweet: Okay, if you’re just starting out on Twitter, the first thing to do is tweet. You aren’t likely to attract anything but spam with an empty page. If you’re having trouble thinking of something to say, re-tweet something you found interesting or informative that relates to your industry or area. You can’t expect to gain any followers unless you’ve got something to share. Starting from scratch can be difficult but keep it professional, relevant, and regularly updated for best results.

Use the Hashtag: If you’ve heard the term but haven’t yet understood the concept, here you go … Hashtags identify the topic or subject of your tweet, making it easier for people to find it through searches. For example, if you’re tweeting about real estate, follow your tweet with #realestate. That way, it’s more likely your tweet will be found by people searching for real estate on Twitter. But think it through, as a hashtag for something as general as real estate will likely be among thousands of others.

Nearby Tweets: See who’s tweeting what in your area with nearbytweets.com. The simple setup delivers search results based on a keyword and a location. Search for anything anywhere and see who’s tweeting what near you.

Make Friends: The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry and region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers.

Engage: Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Be Thankful: Using Twitter properly – or any other social-media site for that matter – requires a bit of old-fashioned etiquette. Much like they do in everyday life, people online appreciate a simple thank you from time to time. For our purposes that means turning on email notifications from your Twitter page. Twitter will send you an email any time someone new follows you. Be sure to send a thank you. It’s a good way to encourage communication and requires nothing more than a short message.

Contaxio: A tool to help manage, track, and interconnect your Twitter account. With Contaxio, you’ll be able to find contacts with similar interests, review your activity, scan stats about the people you follow and those who follow you, and even keep up with new contacts from your Facebook page.

You’re an Expert: Now, you may not think of yourself as an expert. Few people do. However, if you’ve spent any time in your current business, chances are you know more about it than the people paying you for your services. Otherwise, they’d do it themselves. That means, at the very least, you can add insight, context, and explanation to any information you’ve tweeted. If, for example, you tweet a link to an article related to your industry, follow with another tweet that adds background or explanation. Give your Twitter followers some of your expertise for free and they just may end up paying customers down the road.

Interact: Twitter is about communication. It’s meant to be conversational, which explains the character limitations. Ideally, you’d encourage a back-and-forth with your followers and those you follow, using tweets to respond and reply to questions, concerns, and messages. Twitter allows for direct messages, which operate a lot like email. Respond to the messages you receive and to people who tweet about your or your business. It may sound like a lot of work but, if done correctly, the benefit to your business will outweigh the time you invested building a following. Keep your expectations reasonable.

Twitter for Business: Tweeting Your Way To Success

 

There’s a good reason many social-media articles compare a successful online strategy to working the room at a cocktail party. It’s because, much like a cocktail party, social-media sites offer opportunities to meet new people, learn new things, and network among people from your community, industry, and region.

Here are some ways to reap business benefits from Twitter …

The Eavesdropper: Let’s say you’re someone who isn’t enthusiastic about opening a Twitter account and regularly thinking of something to tweet so you’ve ignored Twitter altogether. Well there’s even something in for you. Searching keywords related to your town or industry gives you a live-time look at what’s being said about your community and business. It’s a great learning tool and may even change your mind about the usefulness of Twitter. Much like eavesdropping, it allows you to listen in without having to engage. Look for trends among the tweets and use anything you can. Search keywords related to your industry and get a feel for how much enthusiasm or demand there is for your particular product or services. If your leery or uncertain how things work, it’s a convenient way to get a feel for the powerful potential of Twitter. Use it to research your market and better your business without ever having to log in.

 

The Networker: Now that you’ve done some eavesdropping on Twitter, you may be more interested in trying it out for yourself. Start by setting up a profile using your real name and business info. Then follow a few of the Twitter users you found in your earlier search. Choose people or business that had something insightful to offer or lent a useful link or tip. It’s a great way to painlessly introduce yourself to people without them having to feel any obligation to reciprocate. They don’t even have to approve or accept you. And not only will you begin receiving their tweets in your feed, which will provide you – if you’ve done a good job – with a steady stream of interesting info every time you log in, it’ll also lead to a few people following you back and receiving your tweets. That’s when the social part of the social media kicks in.

 

The Conversationalist: This is the hard part. It’s not always easy to come up with something to say that’s relevant, interesting, and short enough to meet Twitter’s 140 character limit. One way to start is by sharing interesting links to news or relevant articles you’ve seen online. Another is to re-tweet something someone else posted. Another is to reply to something you’ve seen on someone’s page or to ask a question that will solicit a bit of back-and-forth. Keep it professional, consistent, and mostly non-promotional. Sure, it’s a good idea to offer a deal or discount to your followers here and there. But you shouldn’t overdo the directly promotional tweeting. For one thing, it’s not going to be too interesting to anyone stumbling on your page. It’s called social media for a reason. And much like going to a party and trying to sell everyone you meet, you aren’t likely to have much success if you approach it as an advertising opportunity.

Twitter For Business: What And Where To Share

Photo by C!../Flickr

 

Sharing is a big part of a successful social-media campaign. You’ve got to share and be shared to gather followers, fans, and friends online. But, for a lot of people, curiosity about social media is overwhelmed by a sense of dread over having to come up with content, posts, updates, and tweets on a regular basis.

Here are some ways to ideas, hints, and tips on what and where to share …

You’re A Curator: First things first, you don’t have to have anything interesting to say. The Internet is a vast resource and no one person can absorb all the information that’s available online. Which is to say, if you’ve come across anything in the news or anything that would be of interest to a potential client, share a link on your Twitter page. It’s a great way of informing and keeping in touch with existing customers and potential business. And it relieves you of the necessity of always having to come up with something to say off the top of your head. A curator is in charge of choosing the art that hangs on a museum’s walls, not creating it. Think of yourself as a curator and share the most interesting and relevant news that relates to your target audience.

You’re An Expert: Now, you may not think of yourself as an expert. Few people do. However, if you’ve spent any time in your current business, chances are you know more than the people paying you for your services. Otherwise, they’d do it themselves. That means, at the very least, you can add insights, context, and explanation to any information you’ve tweeted. If, for example, you tweet a link to an article related to your industry, add another tweet with some background or explanation. Give your Twitter followers some of your insight and expertise and they just may end up as your customers and clients

You’re A Media Mogul: Most importantly, share your content between your social-media sites. If you’re setting up a Twitter page, there are many ways to import blog posts and such to your Twitter feed. There are also easy-to-use apps and tools that will export your tweets to your Facebook page, LinkedIn profile, or blog. In other words, think of each of your individual pages as part of one whole. Spread your content around and make sure it’s getting out and circulating among all your connections and contacts across the Internet. The more you share, the more visible you are. The more visible you are, the more likely you are to turn online contacts into real-world clients.

Tweet Suite: The Top 11 Tools For Twitter Success

So you signed up for a Twitter account, tweeted around a little, and think you know everything there is to know about the Twitterverse. Well there’s 1,000 ways to use Twitter and an ever-expanding list of tools available to help you figure one or two of those ways that’ll make it work for you and your business.

Here’s a list of some of tools, apps, and ideas to help you maximize your tweets …

Contaxio: A tool to help manage, track, and interconnect your Twitter account. With Contaxio, you’ll be able to find contacts with similar interests, review your activity, scan stats about the people you follow and those who follow you, and even keep up with new contacts from your Facebook page.

Twaitter: Twaitter is another all-in-one Twitter tool aimed at increasing your efficiency, managing your accounts, and organizing your Twitter output. Schedule a tweet for later or even set it up to send recurring tweets on a daily, monthly, or even yearly basis. You’ll also be able to manage your activity with an interactive calendar, link a RSS feed to your Twitter account, and invite co-workers to join your account.

Twictionary: If you’re new to social media, the lingo alone can be intimidating. Luckily, there’s a Twictionary, which is exactly what it sounds like it might be. A dictionary of Twitter-related terms you’ll learn everything from the meaning of the hashtag to what it means to be an Atwistocrat.

Twitter Counter: Twitter Counter claims to be the number one Twitter stat site, tracking more than 14 million Twitter users and providing stats, widgets, and buttons for its users. For a price, they even offer a featured spot on their website for people looking to gain some attention and followers.

Twitter-Search: The quickest way to find who and what you’re looking for on Twitter. Filter real-time tweets to find people and businesses in your region and industry, then follow the results.

Nearby Tweets: See who’s tweeting what in your area. The simple set-up delivers search results based on a keyword and a location. Search for anything anywhere and see who’s tweeting what near you.

TwitPic: Feeling limited by Twitter’s 140 character maximum? Use TwitPic to share photos with your Twitter followers. If you have a Twitter account, then you’re already signed up for TwitPic. Log in using your Twitter username and password and get started.

TweetScan: Another easy-to-use search tool for keeping on top of what’s happening on Twitter.

CoTweet: A popular site for managing your Twitter accounts. Handy for tracking multiple accounts and keeping you on top of all your online activity.

Twibs: A Twitter-based business directory, Twibs aims to help businesses reach their customers. It’s as simple as registering your business, choosing some keywords, and adding links to your email and blog.

Twitdom: A directory of nearly 2,000 available applications and sites offering Twitter-related services.

Twitter For Business: Making Better Use Of Your Tweets

 

Social media is a great tool for eavesdroppers, voyeurs, and busybodies. Which means, the best way for you to find new business using social media is to make sure you’re being overheard by the right set of eavesdroppers. Talk loudly and make sure you’re saying something that will garner some attention. Then, once you’ve gotten their attention, be interesting, available, friendly, and polite.

Here are some tips to help you make better use of your Twitter page …

Be Thankful: Using Twitter properly – or any other social-media site for that matter – requires a bit of old-fashioned etiquette. Much like they do in everyday life, people online appreciate a simple thank you from time to time. For our purposes that means turning on email notifications from your Twitter page. Twitter will send you an email any time someone new follows you. Be sure to send a thank you. It’s a good way to encourage communication and requires nothing more than a short message.

Just Tweet Already: Okay, if you’re just starting out on Twitter, you’ll have to have some tweets on your page. You aren’t likely to attract anything but spam with any empty page. If you’re having trouble, re-tweet something you’ve found interesting or informative on someone else’s Twitter feed that relates to your industry or area. You can’t expect to gain any followers unless you’ve got something to share. Starting from scratch can be difficult but keep it professional and relevant and update it regularly for best results.

Make A List: Use Twitter’s list function to categorize and organize your contacts. Twitter allows you to create 20 lists of up to 500 members each. Create lists of industry contacts and leaders, regional pages, past clients, and anyone else that you’d like to keep up with. Breaking up your contacts into separate lists makes it easier to follow their feeds and look for ways to further engage and communicate.

Don’t Be Selfish: You will, of course, have to come up with some tweets of your own but you also shouldn’t feel embarrassed to pass along relevant and quality content to your followers. Promoting content you find elsewhere on the web is mutually beneficial. It gives you something to tweet and it passes along something of interest to your followers. Twitter is, in the end, just another way of keeping in touch with your business contacts. Gaining a reputation for sharing quality info means more activity on your Twitter page. And that means more potential business.

The Ibis Network / www.theibisnetwork.com

Top Tips For Properly Presenting Your Business On Twitter

All social-media sites are the same. Really. It’s your info, messages, and updates just wrapped in a different format. And, in that way, social-media is a lot like Mexican food. After all, most of the dishes on a typical Mexican menu are identical. The only thing that changes is the tortilla. The difference between a chimichanga and a burrito? One tortilla is fried, the other isn’t. A taco and a tostada? One’s folded, the other isn’t.

And so, when trying to determine how to properly use Facebook as opposed to Twitter or LinkedIn, don’t get overwhelmed trying to extract the unique purpose of each site. You’re using them all for the same thing: To connect, communicate, and create a larger audience for you, your business, and your services. It’s all a technologically advanced way of spreading word-of-mouth. The differences, like a Mexican menu, are only in the presentation.

Here are some tips on properly presenting yourself on Twitter …

Keep it Short: Obviously, the main difference between Twitter and any other social-media site is that you’re limited to 140 characters per tweet. That means, you have to have something quick, interesting, and understandable to share and you have to do it in very few words. This, while appearing easy, can be difficult. Start by linking up your blog or Facebook page to Twitter. Most sites offer the ability to automatically have your updates, posts, and messages sent to your other pages and profiles. This will make it easier to keep your sites updated without having to login to each. You can also update your Twitter account with relevant industry stats or quotes, re-tweet something interesting you’ve found, or call attention to others in your industry or region whose account you follow. In short, the more you mention others, re-tweet their messages, and follow their feeds, the more attention your account will receive in return. And, after all, attention is the idea in the first place.

Use The Hashtag: If you’ve heard the term but haven’t yet understood the concept, here you go … Hashtags identify the topic or subject of your tweet and make it easier for people to find through searches. For example, if you’re tweeting about real estate, follow your tweet with #realestate. That way, it’s more likely your tweet will be found by people searching for real estate on Twitter. But think it through, as a hashtag for something as general as real estate will likely be among thousands of others. The more specific your tag, however, the more unlikely it is to be someone’s search term. In other words, it takes some balance but incorporating hashtags into some of your tweets is a good way to gain more attention for your message.

Interact With The Twitterverse: Twitter is about communication. It’s meant to be conversational, which explains the character limitations. Ideally, you’d encourage a back-and-forth with your followers and those you follow, using your tweets to respond and reply to questions, concerns, and messages. Twitter allows for direct messages, which operate a lot like email. Respond to the messages you receive and to people who tweet about you or your business. A simple thank you may be enough. It may sound like a lot of work but, if done correctly, the benefit to your business will outweigh the time you invested building a following. Keep your expectations reasonable.

The Ibis Network / www.theibisnetwork.com

Twitter for Business: Learning To Listen Before You Tweet

Nobody ever mistook a bird watcher for an athlete. Which is a way of saying, observation doesn’t take any physical effort and can, if you’re a bird watcher, teach you a lot about birds. Twitter is no different. Taking some time to find, follow, and observe people in your industry and community, can better your business while building it.

Here are some tips for using Twitter when you have nothing to tweet …

Research: Search out other professionals in your industry using Twitter’s search function. Have a look at how they’re using their account. If nothing else, you may stumble upon an idea that you can use to make your tweets more effective. Follow the most successful Twitter pages you find, then watch and observe. Repeat as necessary.

Organize: Twitter tools, such as TweetDeck, allow users to set search terms and receive updates in real-time. In other words, if you sell houses in Santa Fe, you can monitor any activity on Twitter that has to do with real estate in Santa Fe. Then join the discussion. You can also use Twitter Lists to organize the accounts you’d like to follow based on any criteria you’d like. Create separate lists for community contacts and industry leaders and you’ll be able to quickly check what’s being said about your town and your industry without having to sift through hundreds of tweets.

Engage: Once you’ve made some contacts and developed a strategy, it’s time to participate. You can learn a lot from observation but you won’t generate any leads unless you engage. Twitter provides an informal way to communicate with just about anyone. Ask questions, leave comments, and re-tweet any interesting information you find along the way. You may find a Twitter-based conversation leads to a real-world referral partner or potential client.

More Twitter tips from The Ibis Network here, here, here and here.

The Ibis Network / www.theibisnetwork.com

Twitter: 8 Easy Ways To Maximize Your Tweets

You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Luckily, while Twitter was growing in popularity, so were the number of websites aiming to help you get the most out of the wildly popular micro-blogging service.

Here are a few of the more popular, and mostly free options, to maximize your presence in the Twitterverse …

Twitter-Search: The quickest way to find who and what you’re looking for on Twitter. Filter real-time tweets to find people and businesses in your region and industry, then follow the results.

Nearby Tweets: See who’s tweeting what in your area. The simple set-up delivers search results based on a keyword and a location. Search for anything anywhere and see who’s tweeting what near you.

TwitPic: Feeling limited by Twitter’s 140 character maximum? Use TwitPic to share photos with your Twitter followers. If you have a Twitter account, then you’re already signed up for TwitPic. Log in using your Twitter username and password and get started.

TweetStats: Track your stats using this site’s quick-and-easy service.

TweetScan: Another easy-to-use search tool for keeping on top of what’s happening on Twitter.

CoTweet: A popular site for managing your Twitter accounts. Handy for tracking multiple accounts and keeping current with your followers.

Twibs: A Twitter-based business directory, Twibs aims to help businesses reach their customers. It’s as simple as registering your business name, choosing some keywords, and adding links to your email, blog, and website.

Twitdom: A directory of nearly 2,000 available applications and sites offering Twitter-related services.

More Twitter tips from The Ibis Network here, here and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Twitter For Realtors: Who To Follow And How

Now that you’ve set up a Twitter page, you’re likely wondering how long it’ll be before a flood of followers are hanging on your every tweet. You’ve heard that businesses were using Twitter to attract clients and customers but your page hasn’t generated a single comment, let alone a legitimate lead. So what’s next?

The first thing you should do is stop thinking of your Twitter page as an advertisement. You can’t tweet into a vacuum and think somehow your information will land in front of the right people. Your Twitter page is a means of communication, which means it’s a two-way street. In other words, the quickest way to generate activity is to target and follow the people, businesses, and areas you hope to communicate with.

Do a quick search for real-estate related terms, local businesses, and anyone in your area that might be interested in buying or selling real estate. Because Twitter doesn’t require the people you follow to approve you first, there’s no need to hesitate. Follow any and all of the results.

More tips, tools, and info below …

  • 4 easy Twitter search tools for Realtors here
  • 6 Twitter tools for networking locally here
  • Who should real-estate agents follow here
  • 10 people every Realtor should follow here
  • A handy search tool for Twitter here

For more Twitter tips from The Ibis Network, click here and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

5 Steps To Building A Bigger Business Network On Twitter

 

1. Make Friends

The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry or region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers. Search some keywords related to your industry here and follow the resulting users.

2. Ask Questions

Ask for feedback, advice, or opinions. Post a poll or a survey. Ask for information. Take the opportunity to listen and learn rather than using Twitter as a means for pure promotion and marketing.

3. Share Links

Find news, information, or anything else you find interesting and share the link with your Twitter followers. Sharing important or interesting information related to your particular expertise builds credibility and attracts like-minded users.

4. Offer Deals, Promotions, And Tips

Offer incentives. Discounts, deals, and valuable advice will earn you followers and promote your business and services.

5. Engage

Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Adapted from info found here, here, here, and here. Earlier Twitter tips from The Ibis Network here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

The Basics: Twitter For Business

Twitter, the social networking and microblogging service, has exploded since its creation in 2006. More and more, businesses are using the service as a quick and effective way to communicate with potential clients. Here are a few tips to help you take advantage of your Twitter page …

For help finding followers on Twitter, have a look at this list of 10 ways to find people on Twitter from Mashable.

Also, Twitter 101 for Business offers some good info.

Click here for an article on Twitter for Real-Estate professionals.

Also, a free service allowing you to post by email here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/