On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you.
Here are a few strategies to help you start driving up your numbers …
Blogs and Social Media: The good news is this option won’t break your budget. The bad news is you’ll have to invest some time and come up with content to share on your network. Getting noticed by search engines takes time. So, if you’re looking for an overnight success, perhaps an advertising campaign is better suited to your needs. If, however, you’re able to regularly contribute, post, and interact with your social network, you’ll build word-of-mouth and traffic to your business website. The more you participate, the quicker it’ll happen. Not only will each blog post, tweet, and Facebook update boost your traffic and search-engine rankings, if done correctly, they’ll be an effective way of keeping in contact with referral partners and clients while attracting new business.
Online Advertising: The advantage of pay-per-click advertising is that you only pay per click. You set the keywords, target your region, and budget and pay only when someone visits your website as advertised on search engines, websites, or advertising networks. That means, unlike an ad in a newspaper, pay-per-click ads cost you only when they deliver traffic to your site. The disadvantage is you have to pay whether that traffic generates new business or not. Which means, it can get expensive if your ads aren’t properly targeted. And, until they are, you’ll be paying for errant clicks and aimless visitors.
Everything Else: Ultimately, the benefit of building your presence online is there are limitless tricks and tips to help you – not only get started – but effectively build your business. Blogs and social-media sites are packed with resources and tools to help you share your content across your network, easily link back to your business website, and offer added value through widgets, plug-ins, and apps. And, though it may seem daunting at first, any help you need along the way is no further than a quick Google search. Additional tips here.
The Ibis Network / www.theibisnetwork.com