Many companies are striving to acquire more “Likes” for their Facebook
business pages and may have difficulty finding success. The more “Likes”
your page gets the better the odds that your page will be seen and
visited by your targeted audience while optimizing your exposure to
prospective clients in your extended network. Below are 5 helpful ways
you can increase your Facebook “Likes”, grow your fan base, and build a
powerful social-media marketing strategy.
1. Incorporate The “Like” Button On Your Company’s Website- This will
help your online visitors easily find your Facebook page and, in turn,
increase the chances of them “Liking” your company’s Facebook page.
2. Utilize Your Email Signature- Add an icon in your email signature
that will alert contacts to your Facebook page when they receive an
email from you. This is a simple and effective way to share your
business page with established and prospective clients.
3. Offer Incentives- Running promotions is an excellent way to gain more
“Likes” on your page. For example, those who “Like” your page will be
entered into a raffle or contest. This is a proven method to build your
4. Stay Engaged And Interact – Give your fans a way to express their
opinions. Be sure to reply to posts made by your fans and stay active on
your page so people will see your company as a reliable source. Use the Facebook “poll” feature as a way to get users to engage and
submit their opinions, and to show that you really are interested in
hearing what they think.
5. Add A Link To Your Facebook Page On Your Blog- Blogs are becoming
more and more popular among businesses as a quick way to keep clients
informed and up-to-date on industry news and company events. A daily
blog presence also serves to build your reputation as an expert in your
network. Additionally, blogs can help drive visitors to your Facebook
page and your company website.
For daily social-media tips, visit our Facebook page: here
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s suggesting you resort to nudity.
Branding yourself online, whether it’s through a blog, a Facebook business page, or a Twitter account, is about grabbing online attention and getting people to take notice of your page … and then your business. Very few television ads spend that 30 seconds explaining their business credentials. More likely, there’s 28 seconds of a talking monkey and two seconds explaining who the ad is for and how you can buy their product. Which is a way of saying, social-media marketing is no different than any other kind of marketing. You’ll need to grab your target audience’s attention before you’ll see any benefits.
Here are a few ideas to remember …
The What: Okay, you’ll need some content on your pages to keep people interested but that’s not to say your business info and credentials aren’t necessary. Once you’ve registered for a page or profile, fill out all the provided places for your bio, websites, past experience, and whatever else is offered. The more you fill in, the easier it will be for people to find you. This information will provide the keywords through which people will find you in searches and such. It’ll also make it simple for interested visitors to learn about your business and find ways to contact you.
The How: So that’s not the difficult part. After all, anyone with a couple hours can set themselves up with an online profile and fill in their business information. If that’s all it took to bring in new business through social-media marketing, we’d all be on yachts in the South Pacific. Sadly, in order to keep visitors, build word-of-mouth, and brand your business, you’ll have to consistently offer content on your pages, profiles, or blog. And, unlike television or radio ads, you can’t schedule when people will look at your page. Which means, the more you update, the more reason they’ll have to visit. The more visitors, the more potential business. Finding a pace and type of content that suits you and appeals to your clients will take time. Don’t get discouraged. Also, be sure to interact with your audience whenever you can. If someone leaves you a comment, respond. The more available you seem, the more trust you’ll earn.
The Ibis Network / www.theibisnetwork.com