Posts Tagged ‘Choices’
Signing up for a page on Facebook doesn’t cost anything. But that doesn’t mean it’s free. In the end, social media is a draw because it seems simple and inexpensive. But, though it may save dollars and cents, it’ll cost you time and effort. In other words, things aren’t always what they seem. Once you’ve registered for an account, the work begins. And that’s where a lot of us stumble. Who has the time? Where are the immediate results? Why bother? Fortunately, a few tips to help organize your efforts and boost your effectiveness may be all you need to help get you through the disappointing realization that it may not be as easy as it seemed.
Find Good Sources: Creating content is difficult. It’s time consuming and involves choices. It requires you to decide what topics will be interesting to your contacts and then provide information on that topic in a compelling way. So what’s the best way to do that? Well it starts with your sources. Find websites, Twitter feeds, blogs, news sites, and anything else that provides inspiration and information you can use. Posting a link to a news story or a list of stats and trends you’ve come across is a great way to create quick, appropriate content. If you’ve got a good list of feeds and sources, you’ll have an easier time finding things to discuss and write about. If you’re starting from scratch each morning with nothing more than your brain and a cup of coffee, you may be in trouble.
Create a Schedule: Disorganization costs you time and creates stress. The best way to avoid this trap is to make a schedule. If you’re having trouble finding time to post to your sites, respond to comments, and check in with your contacts, set aside a block of time in the morning or evening and use it for maintaining your social-media pages. Depending on how much time you’d like to devote to your efforts, you can schedule time every other day, twice a day, or weekly. Just stay consistent. If you stick with your schedule, soon you’ll find a rhythm and won’t have to worry about finding the time to focus on Facebook. Sitting down for a half hour at the end of every day will make keeping your pages fresh and updated easier. It’ll also make you less likely to give up on things after two weeks.
Keep It Simple: It’s easy to get swept up in enthusiasm and try to take over the Internet. But that’s not the goal. You’re only trying to make it easier for your contacts, and potential business, to find, familiarize, and get in touch with you. Build your social-media presence in a way that doesn’t overwhelm you or your audience. If you keep things manageable, you’re more likely to succeed. That means, focusing on only what you can handle. If you’re going to set up more than a page or two, link them together so they’re sharing content. You’re not going to see much success if you’ve got pages that aren’t being maintained.
Setting up a social-media strategy for your business is a lot like buying a box of donuts. After all, no one donut can fulfill all of your sugary needs. Maybe you’ve got a taste for chocolate and sprinkles but also need something plain to go with your morning coffee. This explains why they’re sold by the dozen. Now you won’t need a dozen social-media sites to properly harness the power of the Internet and propel your business forward. You may, however, want to consider your choices, your purposes, and which options make the most sense for your business and what you’d like to accomplish.
LinkedIn: LinkedIn is fairly cut and dry. It’s the largest social-media site devoted to professionals and that means you won’t be sharing space with your 13-year-old niece. It’s Facebook for business and it provides a platform to get in touch with other professionals in your region and industry. If you’re looking to meet people, network, and maybe get some referrals, LinkedIn is a good place to start. It’s also a good place to learn. Joining groups and asking questions can lead to new connections but it can also lead to knowledge. Have a look around and see how other professionals are benefiting from LinkedIn. It isn’t all resumes and job hunters. But it is drawing 33.5 million users a month.
Twitter: Twitter is also pretty simple to understand. It’s just like having a blog, only your posts are limited to 140 characters. That means, it’s designed to publish information in quick, continually updated bits. That’s why it initially gained a reputation for being the tool of self-involved Internet-addicts needing to share each and everything they’re doing as they’re doing it. Well it’s evolved from a site where you find out what your friends are having for breakfast. Everyone from neurosurgeons to politicians to your next door neighbor has a page. Which means, it’s all in how you use it. Type the name of your industry and scroll through the most recent tweets related to your business. It’ll provide a glimpse of what Twitter is and why it’s good for your business.
Facebook: Facebook is the trickiest of the big three. It started as a purely social site for college students but is now so large that it’s almost its own micro-Internet. And because it’s the site Americans spend most of their online time browsing, it’s become an important part of any businesses’ social-media strategy. More and more, businesses include their Facebook fan page’s address in their marketing and advertising. Use it for promotions and educating your customers. Offer them a deal or discount for liking your page. Carve out a spot so that you have a platform on the world’s most popular social-media site. It may not pay off in a week but not having a presence on Facebook means ignoring the fact that nearly everyone is using it and the time they spend on it is time they won’t be looking at your website.
Blogs have taken many forms since appearing on the virtual scene more than 10 years ago. But whether they were devoted to sharing vacation photos with family or attracting business, all blogs have one thing in common. Communication.
Which leads us to real-estate blogs. A good real-estate blog should be more than another advertisement for your services. Realtors who blog do so because it opens up another line of communication between them, their clients, and potential clients. What you blog is ultimately up to you, but sharing your knowledge and resources can only help give clients a better picture of who you are as a Realtor and a person. Giving them a one-stop source for easily digested information that will help them better understand their choices and their Realtor will only lead to more business and better business. It isn’t an instant fix, though. Here are five tips to being a better blogger and a better Realtor …
1. Position Yourself As The Expert:
A blog is an excellent way to set yourself apart from the crowd. If a potential client has a choice between you and other agents in your area, an informative and regularly updated blog will help position you as the expert in your region.
2. Be Social:
Social networking sites offer millions of additional viewers. Sharing your blog posts on sites such as Facebook and Twitter will boost your search engine results and the number of people you’re attracting to your blog.
3. Give It Time:
Many business blogs come to a quick end. That’s because blogging isn’t as easy as it may seem. Regularly updating your blog means coming up with content on a consistent basis. The more you blog, the more visible your blog will become. Update every day or many times a day and keep at it. 94 percent of business bloggers see the benefits within a year. Don’t give up after a month.
4. Commit To A Regimen:
Making a commitment to your blog means setting aside some time every day to monitor your stats, add content, respond to comments, and think of new ways to attract readers.
5. Use Video:
Video is an easy way to grab readers attention. Breaking up the text with videos makes your blog more reader friendly as well as providing you the opportunity to share useful information, educational videos, or advice from industry experts.
More blogging tips from The Ibis Network here.
Josh Millar / The Ibis Network / www.theibisnetwork.com
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* Your own Real-Estate or Mortgage blog updated daily with original content
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