Posts Tagged ‘Contests’
Facebook can be a fairly simple network to navigate through when promoting your business. Though, there are a few common mistakes business owners make. When you launch a Facebook marketing plan, planning ahead to develop a strategy is crucial to your success. Consistency is key. Listed below are the 4 most common Facebook mistakes made by marketers today:
Mistake #1. Losing Steam: Many businesses who create a new Facebook page in order to promote their company are enthusiastic and optimistic when the page is first launched, but as time passes, they tend to place less importance on the page, and in return, lose steady traffic and potential customers. In this case “build it and they will come” does not quite ring true. You should utilize Facebook every single day as part of your marketing strategy. Posting 1-5 times daily is generally regarded to be the optimal amount to keep your audience interested and your page active. Keep in mind, however, that over-posting could be equally as damaging (see below). Users should also update cover pictures, timeline banners and information often to keep the page up-to-date and fresh. Remember that this is a very linear process, and expecting immediate gratification will only set you up for disappointment. With a strong effort, you should begin to see significant traffic and development around the 90 day mark.
Mistake #2. Posting Too Often/Shameless Self-Promotion: Make sure your content is interesting, engaging, and interactive. Hold contests here and there. This may be counter-intuitive, but constant self promotion will get you nowhere fast. Naturally you are there to expand your business community and build your brand; that is best achieved through interesting, engaging and interactive posts, peppered with a little personal promotion. Hold contests here and there. If your audience is seeing the same posts all day every day, your “Likes” and traffic will surely suffer for it. Make sure to spread out your posts, and try to include some images. Keep in mind, you don’t just want them to come, you want them to come back.
Mistake #3. Not Responding To Users: You must respond to every single post made on your Facebook page. Many companies do not bother to take the time to read what their audience is saying. Correspondence from your audience is vitally important to your business, and by responding to posts and messages, you are relaying the message that you care about their opinions. This will encourage your audience to continue to be active on your page.
Mistake #4. Constant Re-Branding: When you are building your brand you want to make sure that it is recognizable to your audience. If you constantly switch your logo, colors or format for each social media platform you use, you will only create brand confusion. Businesses should be sure that all of their network brands such as color schemes, photos, fonts, background variations and wording all match so it will be clear to the consumer or visitor that all the platforms are connected to the same company.
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Integrating a Facebook fan page into your marketing campaign can be incredibly beneficial in building your brand while attracting more traffic to your website. Facebook fan pages were specifically designed for businesses and model-individuals to share information, build their brands, and gain “fans”. Below are 4 ways you can utilize Facebook fan pages to get the most from the feature and help your Facebook marketing strategy.
1.) Keep It Fresh: By adding new information daily you are keeping your fans interested and providing them with reasons to visit your page frequently. You can also take advantage of widgets to link your Twitter feed, Flickr account or YouTube channel directly to your Facebook page to automatically post photos and videos.
2.) Interact with your fans and visitors: It is always a smart decision to interact with your audience, but you may have to make the first move. Posting questions or polls are easy ways to get your audience involved. You should post a variety of open and closed questions in hopes of reaching a larger audience.
3.) Promotional Contest: Adding contests to your Facebook page is an excellent way to add value to your page while offering an incentive. Offer your fans something they can’t get anywhere else, and they will continue to visit your page to see what else you may have to offer.
4.) Measure Your Success: Facebook Fan Pages offer a vital feature called Facebook Insights. This tool allows you to measure your page’s growth and interaction. Insights provides you with information such as the amount of “Likes” you are receiving and how much time your audience is spending on your page. By checking your measurements, you can see what tactics may or may not be working for your audience and then act accordingly.
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It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections.
So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and connections …
Import Your Contacts: Increasingly, social-media sites offer their users the ability to import contacts from their other online profiles. In other words, if you’ve got 121 connections on LinkedIn but your tweets are going unnoticed, you can locate your LinkedIn contacts through Twitter’s “Who To Follow” function and boost the number of people reading your tweets in a few simple clicks. Or try this.
Promote Your Profiles: Make it easy for your contacts to find your online profiles. Most social-media sites offer badges and banners that can be added to your blog, website, and email signature. Adding a link to your profiles will provide potential clients and business partners an effortless way to find and follow you online.
Be Active: There’s a reason it’s called social media. The more you socialize and engage your network, the bigger your network will be. That means, posting regularly, offering interesting information, running contests and polls, and asking friends, family, and online fans to help you promote your pages. Keeping your profiles active and updated will keep your existing contacts coming back and lead to new connections you wouldn’t have otherwise made.
Offer Something Exclusive: Once you’ve successfully driven some traffic to your social network, you still have to convince that traffic to become a fan or follower. Deals, discounts, and freebies are a great way to build your fan base and your business.
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