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Monday September 22nd 2014

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Posts Tagged ‘Domain Name’

14 Terms For The Social-Media Beginner

Ibis Social Media Marketing

Many people who are new to social media can be  intimidated by foreign terms, acronyms and other up-to-the-minute lingo. This new language may be confusing enough to keep some people and businesses from fully embracing social media. The following is a list of some of the better known and most-used language in social media.

Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.

Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.

Domain Name – The identifying name or address of an Internet site.

Hashtag – Used on Twitter and Instagram, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in searches.

Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.

News Feed – Your news feed is where friends or followers share their current status.

Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.

RSS Feed – RSS (Really Simple Syndication) is a family of web-feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please, and from a location other than the website.

Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.

Tags – Keywords associated with a blog post or other content making them more easily found through searches.

Traffic – This term pertains to how many guests are visiting your social media site.

Trending – A popular phrase, word, or topic that is being used or shared habitually.

Viral Marketing – Viral marketing refers to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.

Wall or Timeline – The shared portion, or discussion board, displayed on a social-media profile.

 

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The Top 4 LinkedIn Applications For Business

Everyone likes a bonus. Whether it’s an extra check before the holidays or the surprise in a box of Cracker Jacks, getting something for nothing is always a welcomed development. When it comes to social media, most sites offer bonuses in the form of applications, or apps. Apps provide extra function and are, in most cases, free.

Here are four free apps available on LinkedIn that will add function to your professional profile …

SlideShare: Any application that counts The White House, IBM, and the United Nations among their users must have something to offer. SlideShare is the world’s largest community for sharing documents, PDFs, videos, and webinars. Using the free application on LinkedIn, you can upload presentations and documents to your profile and make them available to anyone visiting your page. You can also upload YouTube videos. And, if that wasn’t enough, SlideShare also allows you to sync your LinkedIn and Facebook accounts, so anything you share will instantly appear on both pages.

Polls: You may think polls are only for research centers and presidential campaigns but they’re also a handy and convenient way to gather information that will boost your business. Use the poll application on LinkedIn to pose a question to your connections and the millions of other professionals on LinkedIn, then use their answers to better your services. In addition, the poll application allows you to embed that voting module on your website or blog.

WordPress: If you have a business blog and haven’t added it to your LinkedIn page, you should. The WordPress application on LinkedIn allows you to easily update your profile with your most recent blog posts, provided you’re using WordPress. And, if embedding your blog on your LinkedIn profile sounds like it may be beyond your technological abilities, it’s as easy as entering your domain name into the application. Everything else is automatic.

Events: Social media is great for networking, but even better when you integrate your online efforts with old-fashioned, face-to-face functionality. The events app allows you to see what industry events and regional functions your connections are attending, in addition to providing you with recommend events based on your profession. Learn more about the conferences and industry seminars that are coming to town and let your network know where you’ll be and when.

The Ibis Network / www.theibisnetwork.com

Personal Branding, Social Media, And The Art Of Presentation

 

If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business for yourself. And these days, the Internet and social media provide professionals with more control over their personal brand than ever before.

Here are some tips for building your brand online …

Use Your Name: Buy a domain name in your name. In other words, www.yournamehere.com. Whether you’re setting up a static website or a blog, having your own domain name – or something close to it – gives you a home base. Generally, blogs rank higher in search engines and provide an ability to communicate regularly with your contacts. But whatever you do, put it in your name. Setting up a blog, Twitter or Facebook page under your company’s name means, if you switch jobs at any point, you’ll have to reestablish your brand with new pages and profiles. Setting up a network of pages in your name will allow you to build your own brand and provide potential clients and partners a place to form a first impression.

Create Some Content: Once you’ve created the destination, you’ll need to create a reason for people to visit. That means content. And content, in this case, should be thought of in terms of presentation. Before you post anything consider how it’ll be viewed by potential business that may stumble upon your blog or Facebook page. Use your online properties to promote your professionalism, expertise, and attention to detail. That means, in addition to posting relevant and interesting, industry-related information on your blog, you should also have a professional photo and bio, along with easily located contact info.

Sweat The Small Stuff: Building your personal brand means paying attention to even the smallest details. Keep things linked and consistent. Setting up pages under your own name and making sure your contact, bio, and photo are updated – and the same on each page or profile – will prevent guesswork. Litter the Internet with multiple email addresses, out-of-date web pages, and 12 separate phone, fax, and cell numbers and risk losing possible business contacts to confusion. Also, if you have a business blog, use its RSS feed to send your posts to any of your other business-related social media sites. Having a network of online properties that present a consistent representation of who you are personally and professionally will establish your brand, along with your business, online.

The Ibis Network / www.theibisnetwork.com