Posts Tagged ‘Email Marketing’
The importance of content marketing is vast; it encompasses all formats and can be utilized to attract customers. Content marketing is an expansive term for marketing via digital media such as social media, blogging, content syndication, newsletters, email marketing and more. If you are neglecting to use content marketing, then you are failing to connect with prospective clients and referral partners that you may not have been able to connect with using traditional channels. When content marketing, it is a necessity to provide your customers with fresh, relevant, and advantageous information. Listed below are three reasons why content marketing is essential to achieve a successful marketing campaign.
1.) Keeps Happy Customers: The general pubic is being perpetually assaulted with advertising; people are exhausted from seeing ads covering every website they visit. Content marketing is a way to get beneficial information about you or your business to the public without hassling them with ads. The key to hooking your targeted demographic is simple: Give them what they want. Trusted, useful, reliable information that they will find valuable.
2.) Spread The Word: Content marketing, when done correctly can have a dramatic impact on customers if they enjoy the provided information. Viewers that benefit from your material are more prone to share your information online or by word of mouth. Businesses can generate a large customer base by putting their voices to use. Word of mouth can also have an opposite effect if you have not marketed properly. Make sure that the information you post is not wasting readers’ time and is relevant to your readership.
3.) Build Trust: Learning customer concerns, asking questions, answering questions and providing readers with useful information will, in turn, create a bond between you and your client. Through natural interactions and reciprocal dialogue, you will be learning about their needs and wants, allowing you to build trust and assist them while also working to continually improve your business and strengthening the core building block on the chassis of healthy client-relationships. Trust is key.
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There’s a popular notion that Facebook created the idea of sharing and transformed the Internet into a purely social experience. But anyone with a memory – and an email inbox – can tell you that there was plenty of sharing happening over the web long before Facebook came along and made it possible for anyone to share anything with anyone. In olden times, we shared information with our contacts through email. And, in fact, most of us still do.
Here are some email-marketing ideas to boost your social-media presence …
One Thing Leads To Another: Nearly 50 percent of surveyed companies said they planned to use email to grow their social-media channels. And, when you think about it, why wouldn’t you? Separating and segregating your marketing efforts means limiting the number of contacts you’re reaching with each individual effort. Why limit your Facebook activity to your Facebook followers? Promote your Facebook page through email and you’ll be attracting attention from not only your current followers but also those who aren’t yet familiar with your page. It’s a great way to boost activity and the number of fans, followers, contacts, and clients visiting your online properties.
Getting A Head Start: The simplest way to incorporate your email contact list into your social-media marketing campaign is to invite your address book to join your page. Most social-media pages have an automated prompt to send out an invitation. If that leaves you feeling cold, write up a personal note saying you’ve started a page or profile for your business and encourage them to visit your new page. Getting your pages off to a quick start requires some initial activity. Relying on current contacts and past clients is a great way to start building a community while you’re still learning the ropes.
Keeping it Going: Once you’ve invited your contacts to join your page, keep them updated about what’s happening through an occasional email promo. If you’ve written a particularly informative blog post or started a contest on one of your social-media pages, send out an email announcing it. Also, incorporate the addresses of your social-media pages into your email signature. Promoting your social-media pages through email doesn’t always have to be a direct plea or solicitation. Adding links to your online properties is a great way to get people to visit and like your pages. Ultimately, integrating your email and social-media marketing campaigns requires a little creativity and commitment. Keep at it and, with a little common sense and commitment, you’ll soon see results.
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus who claim to know what will happen in the year ahead. For your convenience, we’ve scoured the web in an effort to collect the experts’ most frequently forecast trends in social-media and email marketing for 2012 …
Email and Social-Media Marketing: A recent survey found that among the marketing programs businesses planned to invest in during the coming year, email and social-media marketing topped the list. And though the edge of the cutting edge will tell you that email is obsolete, everyone uses it – which explains its continued presence on trend lists. More than two-thirds of companies surveyed said they plan on integrating their social-media and email campaigns in 2012 and 47 percent said they would focus on using email to grow their social-media channels, such as Facebook and Twitter pages.
Content Curation: If you have a friend that’s particularly good at finding adorable puppy videos and insists on sending every one of them to everyone in their email address book, you’re already familiar with the concept behind content curation. Which is to say, it’s nothing more than sharing. For business, that means sharing good, relevant content with your fans and followers. When you come across something that would be informative or interesting to your customer base, post a link with an explanatory note. Make it your goal to become a trusted source of quality content. Sure, anyone can do a Google search and find what they want on their own but collecting the best bits and presenting them in one place will save them time and keep ‘em coming back.
Facebook: Facebook is hardly new but the number one social-media site on the web continues to evolve. And that evolution means Facebook will continue to weave itself into the everyday life of their members through new platforms, apps, and smart phone functionality. Once upon a time, merely having a Facebook presence for your business was the trend but now it’s time to take it seriously. Just based on the staggering membership numbers or the fact that it’s the website Americans spend most of their time using, Facebook has become an essential part of any social-media campaign.
Content Marketing: The difference between content marketing and content curation is simply who’s writing the blog posts, composing tweets, and creating videos. So while it’s a good idea to share interesting industry-relevant news with your online network, you’ll also have to create some content on your own. And no, this doesn’t mean you need an audio/video department and a team of former newspaper editors. It means you need to communicate. How and when are up to you.
The Ibis Network / www.theibisnetwork.com
From time to time, articles are written in newspapers and magazines declaring the death of email. And while it may be true among tech-savvy, 15-year-old iPhone users with Facebook and Twitter apps, for the rest of us, email remains an effective and popular way to stay in contact with clients, promote services, discount offers, and any other info useful to building relationships and business.
Here are a few tips on how to become a more successful email marketer …
Keep it Small: The best thing about being a small business and not a giant corporation is the ability to form personal relationships with your customers. And, because you’ve established that relationship, you can be assured your emails are being received by people that want to do with business with you. Which is to say, don’t be shy about asking for email addresses. After all, the first step toward better email marketing is building a mailing list. Tell people you’re starting an exclusive email program for your best customers and, if they sign up, they’ll receive promotions, relevant info, and members-only discounts and incentives.
Offer Options and Incentives: And speaking of incentives, the simplest way to avoid offending your list and receiving more unsubscribes than subscriptions, is to give them something they want. If you’re mailing out the same promotional flyer week after week, you’re likely to become a nuisance with fewer and fewer subscribers. Offer them something attractive that they can’t get anywhere else. And, if you’re still losing subscribers, suggest instead that they follow you on Twitter or your Facebook fan page or anywhere else you’re communicating with potential partners and clients.
Address the Subject: As anyone with an email inbox already knows, without an effective subject line, your email – regardless of how good the deal or irresistible the offer – will end up deleted before ever having the chance to interest anyone. If you want more people to open the emails you’re sending out, address the subject line first. Keep them as short as you can, if possible fewer than six words. The longer the subject, the more likely it’ll be cut off or ignored. Also, feel free to be creative. Try to imagine what would grab your attention and test it out. And then keep testing. Once you’ve found a subject line that drives up your open rate, stick with it and keep on it.
The Ibis Network / www.theibisnetwork.com
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign and giving up before you even begin.
Here are some tips and hints for kick-starting your online efforts …
Your Blog: In a lot of ways, the blog gave rise to what we now know as “social media.” Without blogs, and the communities that arose around them, there may never have been a Facebook or LinkedIn. But now that you’ve got one, what do you do with it? First off, keep it updated, easy to read, clear, and informal. Make sure visitors can scan your content quickly by breaking your posts into shorter paragraphs. Use plain English and avoid jargon and industry lingo. Don’t fill your blog with PR or try too hard to sell your services. Make your content useful and informative. And don’t make it difficult for your readers to navigate your blog or, more importantly, figure out who you are and what you do.
Your Social Media Profiles: Social media can be a great tool for building your business and your brand. However, an empty Facebook fan page with four fans isn’t a great motivator to keep going. Start by adding some content to your pages and profiles. If you have a blog, import your posts to your social media pages. Giving visitors something more than a one-sentence status update, gives them reason to linger and return in the future. It’s also good to look for smaller, industry-specific social-media sites. Sure, Twitter is wildly popular but you may find a better audience for your online efforts in a smaller community. For example, if you’re a Realtor or mortgage pro, try setting up a page on real-estate focused social-media sites, such as Active Rain and Trulia. But don’t set up a profile, fill in half of your information, connect with your friends and family, then wait for the business to come rolling in. It won’t.
Your Email List: Email marketing is a great way to stay in touch with your contacts, clients, and customers. But, like the telephone, you have to follow etiquette. People are as annoyed by spam and sales pitches in their inbox as they are with telemarketers calling during the dinner hour. Don’t abuse your list. And don’t get long-winded. Be specific and to the point. Make it easy for the recipient to quickly figure out what you’ve sent. Sending announcements, blog posts, or special offers to your list is encouraged. Try a monthly or weekly newsletter, as a way of staying in touch with your contacts. But be careful, sending too many emails can be as harmful as sending too few. Like anything, striking a balance is important.
The Ibis Network / www.theibisnetwork.com