The Ibis Network's Social-Media Marketing Tips
Saturday February 6th 2016

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How Going Mobile Can Better Your Marketing Campaign


In recent years, mobile devices have become the primary source of social media interaction. As the mobile device market continues to grow in size and accessibility, it brings with it a new age of marketing overall. These devices provide marketers with a resource that is both well established and highly regarded in the social media world. Going mobile can improve businesses in a variety of ways; below are just a few helpful tips on how going mobile can help your marketing campaign.

1.) Convenience – It is now easier than ever to do your social networking “on the go,” with handheld devices making access to sites like Facebook and Twitter infinitely more accessible. Updating Facebook or sending “tweets” (Twitter updates) from smartphones and tablets has gone from being a fad to being the most wide-spread and accepted method available. This presents a huge opportunity for mobile marketers to enhance their campaign and build a client list.

2.) Get Personal – Mobile devices, by design, are an “always on” technology, and most people are checking their devices multiple times throughout the day;  this gives mobile marketers a great advantage. The opportunity to create a more personal relationship with clients because of accessibility and traffic has never been greater. Making those immediate personal connections will help grow your client base, and in turn will help your brand grow as well.

3.) More Participation – Participation is a must in marketing, and the more “present” you are with your marketing plan, the more you can increase that participation. How quickly you respond is often key to retaining interest. Participation will grow over time as people see the immediacy of your responses and interactions. The more acquainted your clients get with you, the more trust you will build.

4.) Numbers – This new landscape of mobile-driven social media infinitely increases the possible reach your marketing campaign can have. Now every person walking down the street looking at their phone is a potential client. This means that it’s also easier for your campaign get lost in the “noise” of the internet. Gaining the trust of followers will help to set you apart, and will greatly improve your chance of increasing your numbers. More than ever, your marketing campaign depends on your reputation as a brand. Establishing that trust with your client base is very important and, along with a solid marketing plan, is the best way to see those numbers grow.


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By The Numbers: 8 Reasons Your Business Needs Social Media


It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it.

There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend more time on Facebook than on any other website. That means, they aren’t on your website. Which means, you should probably have a Facebook page. Setting up a Facebook fan page for your business is an excellent way of making sure that you have a presence on the website most of us are presently perusing.

Social media apps are the third most downloaded apps among smartphone users. That means, the increasing number of people who access the Internet from their cell phone are, increasingly, using it to access their social-media pages. If people are that invested in their social-media pages that they want to be able to access them wherever they are, that’s a pretty good indication that having a social-media plan for your business isn’t likely to be time wasted on a passing fad.

78% of small businesses are using Twitter. Now we understand this comes dangerously close to the everybody-else-is-doing-it line of thinking but everybody else is doing it. And they can’t all be wrong.

41% of people using LinkedIn for marketing have generated business with it. LinkedIn is often confused for a job-hunting website but it’s also a great place to connect with other professionals, referral partners, and potential clients.

There are 3.5 billion things shared on Facebook each week. That means, blog posts, links, news, etc. That also means social-media is a high-tech word-of-mouth machine. Having your info shared is the quickest way to meet potential business online.

On Twitter, interesting content is the number one reason people retweet. In other words, if your content is interesting you’re more likely to have your content shared. Humor and personal connection were the second and third most common reasons for retweeting. Which means, if you’re not funny, you’d better be interesting.

79% of companies are using or planning on using social media. And that’s according to Harvard Business Review. Their survey found 58 percent of companies were already engaged on social-media sites, while an additional 21 percent had plans to launch a social-networking campaign.

57% of companies using blogs reported that they’d acquired customers from leads they generated through their blogs. And don’t believe it when you hear someone say that blogs are no longer relevant. In fact, between 2009 and 2011, the percentage of businesses that blog increased from 48 percent to 65 percent.

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Fact or Fiction: The Truth Behind Four Common Social-Media Myths

There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. In other words, innovation can lead to myths, mistakes, and misconceptions.

Below, we tackle some common social-media myths in an effort to better understand the benefits and best practices of any online effort.

It’s Not For Business: Social-media marketing is good for any business, despite those that say it only works for some. After all, in any business endeavor, getting word out about your services is the name of the game. Social media is yet another platform to do just that. Keeping in touch with clients, announcing new products or services, educating, communicating, and engaging your customer base are made easier with a smart strategy and some effort.

It’s For Kids: Last year, social networking was named the top emerging channel for lead generation. In addition to being an effective way of branding your business and syndicating your message, social media has been found to help build and maintain businesses by improving their relationships with their clients, customers, partners, and prospects.

It’s Automatic: For as many people that will tell you social media won’t work for your business, there are those that will tell you that it’s easy, automatic, and requires little more than setting up the pages and reaping the rewards. But having a successful networking strategy, whether online or off, means work. In order to build and keep traffic coming to your profiles and pages, you’ve got to maintain your presence and offer something of value. That means, responding to comments, offering interesting content, keeping your pages fresh, and, most of all, participating.

It’s About The Numbers: Having the most Facebook fans in your region certainly can give the impression of success. But having 20,000 fans outside of your target audience only means your business isn’t doing as well as your Facebook page. Don’t get discouraged. Having five fans that bring you consistent business is better than having a million that don’t.

More tips from The Ibis Network here, here, here, here, and here, and here.

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