Posts Tagged ‘Fan Page’
Integrating a Facebook fan page into your marketing campaign can be incredibly beneficial in building your brand while attracting more traffic to your website. Facebook fan pages were specifically designed for businesses and model-individuals to share information, build their brands, and gain “fans”. Below are 4 ways you can utilize Facebook fan pages to get the most from the feature and help your Facebook marketing strategy.
1.) Keep It Fresh: By adding new information daily you are keeping your fans interested and providing them with reasons to visit your page frequently. You can also take advantage of widgets to link your Twitter feed, Flickr account or YouTube channel directly to your Facebook page to automatically post photos and videos.
2.) Interact with your fans and visitors: It is always a smart decision to interact with your audience, but you may have to make the first move. Posting questions or polls are easy ways to get your audience involved. You should post a variety of open and closed questions in hopes of reaching a larger audience.
3.) Promotional Contest: Adding contests to your Facebook page is an excellent way to add value to your page while offering an incentive. Offer your fans something they can’t get anywhere else, and they will continue to visit your page to see what else you may have to offer.
4.) Measure Your Success: Facebook Fan Pages offer a vital feature called Facebook Insights. This tool allows you to measure your page’s growth and interaction. Insights provides you with information such as the amount of “Likes” you are receiving and how much time your audience is spending on your page. By checking your measurements, you can see what tactics may or may not be working for your audience and then act accordingly.
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LinkedIn is the world’s largest professional social-media network with over 175 million professionals utilizing the site. LinkedIn offers an effective way to stay in contact with past and present colleagues while also allowing you to promote your business This professional network has many positive marketing tools available that every business should be aware of, listed below are the top 6:
1.Take Advantage Of Free LinkedIn Company Pages: This is very similar to a Facebook fan page for your business, and allows you to market to a large amount of professionals while also being able to focus on a variety of specific professional industries. This page will be where LinkedIn users visit to find out what exactly your business does.
2.Update Status: Updating your status is a simple way to market your business, but be sure to keep all status updates informational and free from solicitation. A good example of what to post could be an interesting article that contains valuable information for your targeted audience.
3.Use In-Mail: This is a feature on LinkedIn allowing you to contact any member, even if the desired person is not in your network. This is a helpful tool to use when you want to initiate a discussion with a LinkedIn member you are not yet connected with, such as future clients, past colleagues or experts in a certain field.
4.Display Ads: Ads can take your business from slow to booming if you use them correctly. Display ads on LinkedIn allow you to get precise, letting you place an ad targeting a specific audience by using geo-location and demographics. This marketing tool also lets you keep track of the ad’s success by tracking the amount of times the ad has been viewed to ensure your monetary expenditure is helping your marketing strategy.
5. Post Polls: LinkedIn offers a Polls tool allowing you to engage your customers and receive feedback on a question of your choosing. Taking polls sends a message that you care about your contacts’ opinions and helps you start a useful dialogue.
6. Asking for Endorsements Or Recommendations: These tools will provide your LinkedIn page with trustworthy testimonials. In order for other LinkedIn users to endorse your skills, you will first need to add your skills to your profile. Having skill endorsements gives you the ability to promote your business and the person endorsing you. Another tool that will help your profile look more professional allows you to request recommendations from connections. Take time to remove the default recommendation request LinkedIn has pre-made and make your recommendation request personal and polite. Be sure to follow up with a thank-you message to the connections who take the time to write an endorsement. It is also a good idea to reciprocate and recommend your connections who have endorsed you.
Facebook was originally created for college-age adults as a tool to help while school was in session. Now, Facebook is not only for college students but is literally for everyone. Businesses lately have been opening their doors to more and more social-media networks. The most popular being Facebook, and more specifically Facebook fan pages; after all, Facebook is still the leading social-media network with over 800 million users. The number-one way you can have a successful Facebook fan page is to look reputable to your online fans. Here are some easy tips to help your Facebook fan page look more reputable:
Choose A Professional Name For Your Facebook Fan Page: This may seem obvious but choosing a professional, well thought-out Facebook fan page name is essential. The main thing to remember is to keep it simple. Stuffing the name with a ton of adjectives and keywords will potentially hurt your viral growth rate and make you seem unorganized, and let’s face it, unprofessional. Sounding generic is something to avoid, as well. Sounding generic can make your existing fans cautious and less likely to become engaged on your fan page. Another reason why you should avoid sounding generic is that Facebook can actually take away your ability to post or interact on your page if you look suspicious or fake.
Upload An Impressive Cover Image: Your cover image should be just as professional as your name. For example, a nice professional picture of you, your business or your co-workers is fine. Remember to keep it authentic. A picture you grabbed off of Google will probably not do the trick. People also tend to get tired of things very fast in the social-media world. Updating your cover image once a month will keep fans interested and will make your page look more attractive and fresh.
Explain Yourself: In your Facebook fan-page edit box, there is an area designated for you to explain your website. It is crucial to take the time to explain yourself or your company to your fans. A short summary will suffice while giving them a sense of familiarity. You can potentially build a bond with your fans this way, and they will be more likely to trust what you are doing and who you are. You should also add a link to your website. The link can be used as a back-up source to show you are a reputable business or individual and can also be used to drive more traffic to your website.
Give Contact Information: To optimize your Facebook fan page for local searches, it is highly important to include your address, city, state, and zip. An increasing amount of people are turning to social media for answers, and this is an easy way of providing your fans with contact information fast. Another benefit is that Google places a higher importance on Facebook fan pages with specific information, such as your business’s phone number and address. This tip can effectively improve your over-all population awareness and your brand.
In addition, your website logo should be somewhere on the Cover of your Facebook fan page or used as your profile picture to preserve and optimize your reputability.
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Like the holiday season, social media offers great promise but also a high risk of offending and angering the very people you hoped to gather together. If done incorrectly, your online fans and followers will turn on you and ruin your expectations of online success. However, with a few reminders, some forethought, and a focus on finding a consistent tone and producing quality content, your dreams of social-media success can be as easily attainable as making a Christmas wish list.
Here are some hints and tips for bettering your online presence and your chances for success …
Your Past: The first place to start when beginning a social-media campaign is with former clients, customers, and partners. If you had a good business relationship with someone in the past, chances are they won’t be reluctant to join your page and like your posts. They aren’t, however, going to be as interested in marketing pieces and sales pitches. That means, you’ll have to have content that is both interesting and professional, but that will also appeal to a wide audience. Having something to share that can interest both your past clients and potential business is key. Keeping your former customers close to you is an excellent way to boost word of mouth and repeat business.
Your Present: This will be where you place the greatest amount of focus. After all, chasing down potential leads and turning window shoppers into clients is where the money’s at. That makes this is an important category to cater to when thinking about how to approach your social-media pages and profiles. After all, a lot of these people have expressed interest in your services and may be ready to bite. That doesn’t mean, however, that they want to be hit with an inbox full of reminders that you’d like their business. Don’t seem desperate. Instead, approach these social-media contacts as though you’re interested in them rather than just their money.
Your Future: This is the area with the most amount of promise. After all, the idea that you can reach across the vast and varied Internet and pull in new contacts just by keeping a Facebook or Twitter account seems both unbelievable and undeniably attractive. Social media and the Internet at large have given businesses a much greater ability to reach out to their community and industry. If you keep your online presence focused on business and respect people’s boundaries, you will no doubt come across new clients you wouldn’t have otherwise. But, much like in the previous cases, you have to be considerate and not abuse your contacts by overloading them with unwelcome advertising or incessant solicitation. Follow common sense and treat people the way you’d like to be treated.
Social-media success can sometimes seem like winning the lottery. After all, the potential payout far exceeds the cost to get started. But unlike the lottery, there are social-media strategies you can utilize that will increase your odds of success.
Here are a few ways to increase your chances of winning big with social-media …
Update, Update, Update: Social media requires you to be social. And updating your pages is the online equivalent of socializing. It’s how you start a conversation with your contacts. It’s also how you create a community, attract visitors to your page, and brand your business. In other words, what you post on your blog or Facebook page will help define your business for newcomers but it will also begin a conversation with your existing clients and customers. Keep a consistent flow of content and you’ll be rewarded with increased activity on your pages. Leave nothing more than your address on your page, and you’ll be ignored. It’s that simple, really. In order to win the prize, you have to participate.
Give And You Shall Receive: One of the quickest ways to draw attention to your page is to pay attention to other people’s pages and profiles. This means, spending some time perusing the pages of your contacts and clients and leaving a compliment or comment while you’re there. Recommend someone on LinkedIn. Thank someone for a recent positive business interaction. Follow their feed. Like a link. Just like in the real world, people on social media respond well to kindness, flattery, and friendliness. Reach out and you’re likely to see them return the favor. Don’t sit on your hands waiting for the public to discover you. Initiate.
Be Dynamic And Compelling: This doesn’t mean you have to change your personality or act like someone other than who you are. It does mean you should try to encourage interaction by posting things that are both interesting and relevant to your client base. It also means you should use pictures, post videos, ask questions, post surveys, and customize your pages wherever possible. The more dynamic your online presence, the more likely people will leave your pages with a positive impression of you and your business. It shows a bit of effort and care. It also shows you’re reliable, consistent, available, and interested in creating a dialogue with your customers.
Among social-media sites, Twitter has the least obvious professional application. It’s character limitation and cutesy lingo make it seem like a stretch for someone hoping to reap business benefits from social networking. Still, there are a number of inventive ways to use Twitter that will make it easier to find contacts, research your local market, and connect with industry leaders.
Here are some tips for using Twitter more effectively …
Use Keywords: On Twitter, people attach hashtags to particular words or phrases to make their tweets easier to find. Attaching a hashtag means people searching for that topic will be more likely to find that tweet. It also make eavesdropping on Twitter users even easier. Search for a keyword or phrase associated with your business and get an instant report on what people are thinking and saying about your industry. Use what you learn to craft better business strategies and address your customers’ needs and concerns. Using Twitter for field research doesn’t even require an account. It’s the fastest, easiest, and most effective way to use Twitter for business.
Go Local: Apply that same lesson to your region, city, or state and you can quickly find Twitter users in your neighborhood and community. This is a good way to boost your followers and make new contacts. Find some local Twitter users who either fit your target demographic or are influential or active in the community, then follow their feed. Chances are many of these new contacts will follow you back. Use that opportunity to introduce yourself and begin a conversation. You are, after all, neighbors. Keep it casual and conversational. Soon these contacts will become online friends and their word of mouth and familiarity with you and your business will benefit your bottom line.
Reach Out: It can’t hurt to take the first step. Reaching out and following people on Twitter is a quick way to generate some goodwill and gather some fans of your own. Finding people in your area or industry is a good start but don’t be afraid to also follow feeds of people and entities beyond your immediate grasp as well. By which we mean, follow the local newspapers, city leaders, national media sites, industry trade groups, and any or anything else that pertains to your business and interests you and, presumably, your followers. As always, keep it professional and family friendly. Ultimately, the more diverse and active your Twitter page is, the better chance you’ll have at making it work for you and your business.
A jazz musician needs to first understand the basic framework of a song before they can effectively improvise over its chord progression and melody. In other words, they need to understand the foundation of the composition before they can begin to build upon it. In much the same way, social-media success requires a basic understanding of the framework and foundation of sites such as Facebook and Twitter. Knowing how things work, what purpose they serve, and how to effectively build a presence for your business will be key to moving you forward.
Here are some hints and help for building a better social-media presence …
The Beginning: Social media, first and foremost, is about connecting with other people. Regardless of what site you use, you’re there to network. Which means, hiding behind a half-finished profile or protecting your tweets isn’t going to lead to new business or potential leads. Act like you want to be found and are interested in making a good first impression. Have a professional looking photo, a well-written bio, and all of your current contact information. Also, invite your current contacts to follow your page and start spreading the word. There are plenty of tools and tricks to master along the way but starting by including as much relevant info as you can is the best way to begin. The more information you include about yourself, the more likely people will find you and your page.
The Middle: The more difficult part of this process is how you take your page from an empty shell to a thriving community. And the easy answer is content. Unfortunately, however, content isn’t always that easy to create, which is why it trips up so many wannabe social-media marketers. You have to have something to say and you have to do it consistently. And, to add to the pressure, once you’ve developed a rhythm and are contributing consistent content, you’ll have to find a way to get your fans and followers to read, interact, and comment on your posts. In other words, it can be tricky. The good news is sticking with relevant, professional content means using what you already know. Give your followers insider tips, info, and exclusive offers and they will come back for more.
The End: Once you’ve filled out your page and begun to contribute some content, the trick is maintaining it. You can add apps and banners. You can run contests and polls. All of these things are good ideas and – once you’re operating within the framework of the site – the more creativity you can muster, the better. Ultimately, the goal is to keep a regular schedule and consistent quality. Give people a reason to return and interact with your page and you’ll begin to see the word-of mouth build within your online community. Most of all, keep at it and don’t give in too quickly. Social media takes time. Have patience.
It may be easy to convince yourself that you don’t need a Facebook page for your business. After all, you’ve gone this long without one. But if you’re interested in building your business and connecting with potential clients in your community, not having a Facebook page puts you at a disadvantage. As evidence, we compiled the following three reasons your business would benefit from having a presence on social media’s most popular site.
Reach: Okay, we’ve said this before but … The top reason you need a Facebook page is the number of people who check in with the social-media giant every day. Facebook is hugely popular and the most visited website in the country. That means, a Facebook page provides you with a platform to reach out to the millions of members who keep on top of their status updates, fans, friends, and followers. The trick, of course, is finding the right audience. Which is why the first goal should be to connect with people in your region and industry. The Internet may be a vast resource able to connect with people half way across the globe, but your goal should be to build a community of locals who may be in the market for your particular services.
Connectivity: In the ever-changing world of social media, Facebook may seem like old hat. But, though it’s no longer the newest or latest craze, it does have the benefit of already having established itself. And by “established itself,” we mean it’s inescapable. That means, Facebook allows you to connect with and link to just about anything you’d ever need, including your blog, Twitter profile, and an impressive list of applications to further increase the functionality of your page. If you can think of something you’d like to do with your page, there is likely a way to make it happen.
Competition: Not having a Facebook page for your business puts you behind the times – and your competitors. It may be a case of “everybody else is doing it,” but it’s true. The more ways you have to explain, educate, and engage potential clients, the better. So, in an increasingly technologically connected world, you can’t afford to be the only business in town that’s trying to connect with customers using 20th-century tools.
Management skills are an important part of having an effective social-media presence. Not only do you have to manage your content and keep up with contacts and comments, you have to effectively manage your time – which can be the biggest obstacle for someone new to online marketing. Here are some helpful hints and tips to making better use of your pages and profiles, as well as your time.
Get A Calendar: This may seem obvious but keeping a schedule will greatly increase your odds of staying on top of your social-media profiles. If you’re continually trying to find 10 minutes to update your Facebook page while juggling yet another busy work day, there will always be something more important to take care of. If, however, you block off a time of day or week to handle all of the notifications, emails, and updates you need to address, you’ll be more likely to get around to it. How often you need to check in with your social-media presence, depends on your business and client base. What works for one person won’t, necessarily, for another. Make a schedule and stick with it.
Put Your Followers To Work: Successful social-media pages are driven – not by their administrators – but by the fans and followers that tune in to what is being posted on the page or blog. In other words, when you’ve got a lively community of people engaged with the information you’re offering, your page will begin to take care of itself. Sure, you’ll need to stay on top of things, but having people reading and commenting on what you’re posting online will encourage others. And, with any luck, your page will become a forum for like-minded individuals exchanging ideas and questions. To get things going, offer a discount or prize for people who comment or contribute to your page. Along with your content, ask a question or take a poll related to the topic. Get people involved and your page will soon take on a life of its own.
Minimize And Simplify: If you’re someone who’s prone to feeling overwhelmed or tends to value results over patience, start small and don’t try to take over the Internet overnight. That means, taking one step at a time. Don’t register for 12 different profiles, fill out half of the info requested, and throw up your hands when nothing’s happened after one week. Start with one page and get familiar with the way things operate. Get used to updating your page and promoting your content. Once you start to have success on one site, try another if you’d like. As always, there’s no universal rule. Maybe Twitter works for you and Facebook doesn’t. Maybe you need both. Only trial, error, and time will determine the answer to what works for you and your business.
Despite what they say, you can argue with numbers. You can also argue with chickens. Neither of these activities, however, is likely to produce a positive outcome. That’s why, though it may be easier and more convenient to ignore reality, you’ll always do better if you acknowledge the facts.
To that end, here are some facts about social-media marketing …
Nielsen estimates that social media and blogs reach 80 percent of active Internet users in the U.S.: Not only that, Nielsen also found that nearly a quarter of all Internet usage is spent on blogs or social-media sites – double the amount spent on gaming. That means, almost half of all Internet usage is split between people playing games online and those perusing social-media pages, profiles, and blogs. And since you likely won’t be able to effectively market your business through online games, you should probably take a look at registering a Facebook page or setting up a blog. The potential upside is huge and there is little to lose. Having a shot at a new audience of potential customers and clients is ultimately what marketing is meant to accomplish. Social media provides an excellent platform to reach new people and generate business.
60 percent of consumers say they are willing to post about products or services if they get a deal: In other words, social media is a viable avenue for promoting and marketing your business. By interacting with your clients and customers over social-media, you are able to appeal to them directly, while offering them exclusive deals and bonuses. It takes a little creativity, but finding a way to get your Facebook or Twitter followers to spread the word for you is worth the effort. Offering Internet-only promos is a great way to boost interest in your business among current and potential clients. Just don’t overwhelm your connections with sales pieces and drive them away.
91 percent of experienced social marketers see increased traffic to their website and 79 percent say they’re generating more quality leads: Doubt all you want but more and more businesses are finding success marketing their services through social-media channels. The key word here, though, is “experienced.” In other words, you’re not going to see boosted traffic to your website and a bag full of quality leads during your first week online. It takes time, effort, and a bit of practice to learn what works for you and put it into action. Those who have had success with social media, have had patience with social media. Give it time and pay attention. After all, the stats say your efforts will ultimately be rewarded.
Choosing a social-media site for your business can be like choosing a lane on the freeway. A successful choice will help you move forward and reach your destination. An unsuccessful choice will get you lost or lead to a dead end. To help make an informed decision, here are some important stats and numbers to remember about the major social-media sites and their viability for business.
Facebook: With 955 million monthly active users, Facebook is the largest and most recognizable social-media brand in business. And though you may not associate it with making professional contacts, a lot has changed since its founding in 2004. Facebook is now an important part of any social-media marketing campaign, whether you’re a large corporation or a small business. On a daily basis, more than 550 million people check in with Facebook, making it an excellent place to spread the word about your products and services. Set up a page for your business and start inviting clients, customers, and contacts to visit your page.
Twitter: Twitter describes itself as a “real-time information network that connects you to the latest stories, ideas, opinions, and news about what you find interesting.” And though it’s often derided as a site where the self-absorbed tweet unread messages about their every thought and action, Twitter is actually a great source of information. In fact, it may be as valuable as a research tool as it is a platform for keeping in touch with potential clients and customers. But whether you’re using it to gather market intelligence or you’re using it to participate and promote your business, Twitter has proven to be a viable social-media site for all types of businesses.
LinkedIn: LinkedIn launched in 2003. Nearly 10 years later, they sign up nearly two new members every second. It is the largest professional network on the Internet with more than 175 million members and is on pace to surpass 5.3 billion professionally oriented searches this year. Being active on LinkedIn gives you an opportunity to be among the results of one of those searches. It also gives you an opportunity to meet referral partners, network within your region and industry, and make new professional contacts.
Pinterest, Instagram, Etc.: Social media’s popularity has spawned many new platforms, sites, and phenomenons. In the ever-connected age of smart phones and tablets, people are even more apt to share and consume through their favorite social-media site of the moment. That doesn’t always mean, however, that you and your business need to be represented on the newest and latest site. Among the most recent phenomenons, Pinterest and Instagram have received a lot of attention. But, though there may be a legitimate business use for these sites, their long-term viability remains to be seen. When choosing a social-media site for your business, it’s not always what’s “hot” that matters as much as it is what fits your needs and goals.
Social media can seem like a relatively painless proposition until it comes to creating content for your pages. Content is the difference between success and failure online. But it’s also the part of social networking that takes the most time and effort – which is why it trips up so many would-be social-media marketers.
Think of it like throwing a dinner party. You want to have an interesting guest list and hope to dazzle them with your entertaining skills. But – in order to have a successful gathering – you’ll need dinner. Provide good food and a comfortable atmosphere and your guests will be clamoring for an invite the next time you’re having people over. Skimp on the appetizers and deliver a mediocre meal and word will get out, ensuring future invites go ignored. In other words, what you serve your guests matters whether you’re throwing a dinner party or promoting your services over the Internet.
Here are some tips on creating compelling content …
Go With What You Know: If you’re creating content for a business blog or fan page, this one should be easy. After all, your content should relate to your business and you, presumably, know something about your business and industry. Having to write blog posts can seem like homework. Make it easier by writing something you know well. Try industry news and updates, answers to frequently asked questions, or explaining something about your business that your clients and customers should understand. If you’re writing something you know well, it won’t be as difficult to think of what or how to say it. Make it easy on yourself and stick with topics you’re familiar with.
Write The Way You Speak: Writing doesn’t have to be a chore. If you’re writing something for your blog or social-media site, start by thinking of the way you’d say it if you were telling someone in person. You don’t have to change the way you communicate. Keep it simple and conversational. Don’t worry about the sophistication of your sentence structure. Pay more attention to whether or not you’ve effectively communicated what you set out to say. Ultimately, you want visitors to read it, not grade it. Keep it short, easily consumed, and professional.
Use The Internet: Ideas abound on the Internet. If you’re having trouble creating content, there are countless ideas, topics, and resources available to you online. Social media is about sharing and communicating. So post a link to a story or article your read that relates to your industry or region. Link to a video or re-tweet something. In other words, don’t always feel like you have to write 500 words on some challenging topic or issue. Keep it simple and light. You’re not producing a manifesto, you’re trying to deliver interesting content to encourage visitors to interact with you and your business.
If you were told that you could network your business to millions of people without spending anything more than your time and effort, you’d have to be crazy or independently wealthy to turn down the opportunity. And yet, many people ignore the platform social media provides to spread the word and promote their business. If you’re among those that still feel that social media isn’t important, necessary, or vital to boosting your business, a recent Harris Interactive poll of 2,037 may help change your mind.
Here are some of the numbers …
62 percent of Americans say they’re afraid of missing something if they don’t keep an eye on their social network. In other words, a majority of respondents are glued to status, news, and event updates received through their Facebook, Twitter, or LinkedIn accounts. Which means, social-media is as important a source of information to a majority of Americans as their phone and email messages. Having a presence on any – or all – of the major social-media sites is an opportunity to be among the updates being shared and read by the millions of Americans that check in on Facebook before reading their email inbox.
Among respondents 18 to 34, nearly 40 percent said they check their profiles every morning after waking up. Maybe you’re thinking that your business doesn’t appeal to a young demographic and that means you don’t need a social-media campaign. But the fact that an increasing number of young Americans turn to social media immediately after getting out of bed says something about the future importance of the medium and the probably longevity of its popularity. In other words, social media isn’t going away. In fact, it’s becoming more popular among Americans.
40 percent said they’d rather clean the shower drains at the local gym than give up their social network. Okay, maybe the drains at your local gym are spotless and that stat doesn’t impress you. How about the fact that the same number of respondents said they’d rather wait in line at the DMV, give up an hour of sleep every night for a year, get a root canal, or sit in traffic for four hours while listening to polka music?
Nearly 70 percent of LinkedIn users are just observing. Not all social-media users are interested in telling the world what they did with their day. In fact, a lot of activity on social networks doesn’t involve posting or participating. The fact that more than half of Twitter users and nearly 40 percent of people on Facebook are just looking means your information, content, and updates could be among those being read by users who log in to their social-media accounts as a source for information, recommendations, and news.
Some people fall into the trap of thinking a Facebook or Twitter page will promote their business without them having to do anything at all. Meaning, they register for a page, fill out their information, and believe their work is done. As if the Twitter fairy will come along and deliver their tweets to the masses without them having to do any of the heavy lifting. Well that’s not the way it works. Part of a successful social-media campaign is promoting your pages, blog posts, and online activities. You have to let people know what you’re doing if you hope to have anyone take an interest in your social-media efforts. Here are some hints, tips, and ideas on promoting your online properties.
The Real World: Promoting your pages and blogs in the real world is the most effective way of boosting your social-media success rate. Asking people to like your Facebook page or follow your Twitter feed is made infinitely more effective if you’re doing it in person or offline. It’s why you’re seeing an increasing number of businesses including their social-media info in their advertising, on billboards, and on their business cards. You have to promote your pages the same way you would anything else. Let people know you’re online and ask them to have a look. The more interest you create, the more contacts you’ll make. The more contacts you make, the more business you’ll generate. In other words, remember your Facebook and Twitter pages next time you’re networking or sending printed materials. Ask people to connect with you online and you’ll see an instant increase in activity on your pages.
Via Email: Because nearly everyone uses it, email is a great way to spread the word about your pages, profiles, and blogs. Sending out an email with a link to a new blog post or social-media profile, is a good way to introduce your contacts and clients to your online properties. Even adding your Facebook, Twitter, or LinkedIn address to your email signature can lead to an uptick in visitors to your page. As long as you aren’t bugging your contacts every other hour, asking them to read something you wrote or to stop by your pages is a good way to keep in touch with your contacts while increasing activity on your social-media profiles.
Groups, Forums, And Comments: Participation is another way to get the word out about your social-media properties. Joining groups and forums on sites such as Facebook and LinkedIn gets you in front of like-minded people with similar interests and concerns. As long as you’re not too self-promotional and you take an honest interest in the discussions and questions being offered, your presence will be appreciated and your familiarity among people likely to have an interest in your business will increase. It’s an indirect way of promoting your business, but commenting on other people’s pages or questions in forums can boost your reputation, generate new contacts, and increase word of mouth. Stay professional, knowledgeable, and accessible and you’ll soon see results.
Signing up for a page on Facebook doesn’t cost anything. But that doesn’t mean it’s free. In the end, social media is a draw because it seems simple and inexpensive. But, though it may save dollars and cents, it’ll cost you time and effort. In other words, things aren’t always what they seem. Once you’ve registered for an account, the work begins. And that’s where a lot of us stumble. Who has the time? Where are the immediate results? Why bother? Fortunately, a few tips to help organize your efforts and boost your effectiveness may be all you need to help get you through the disappointing realization that it may not be as easy as it seemed.
Find Good Sources: Creating content is difficult. It’s time consuming and involves choices. It requires you to decide what topics will be interesting to your contacts and then provide information on that topic in a compelling way. So what’s the best way to do that? Well it starts with your sources. Find websites, Twitter feeds, blogs, news sites, and anything else that provides inspiration and information you can use. Posting a link to a news story or a list of stats and trends you’ve come across is a great way to create quick, appropriate content. If you’ve got a good list of feeds and sources, you’ll have an easier time finding things to discuss and write about. If you’re starting from scratch each morning with nothing more than your brain and a cup of coffee, you may be in trouble.
Create a Schedule: Disorganization costs you time and creates stress. The best way to avoid this trap is to make a schedule. If you’re having trouble finding time to post to your sites, respond to comments, and check in with your contacts, set aside a block of time in the morning or evening and use it for maintaining your social-media pages. Depending on how much time you’d like to devote to your efforts, you can schedule time every other day, twice a day, or weekly. Just stay consistent. If you stick with your schedule, soon you’ll find a rhythm and won’t have to worry about finding the time to focus on Facebook. Sitting down for a half hour at the end of every day will make keeping your pages fresh and updated easier. It’ll also make you less likely to give up on things after two weeks.
Keep It Simple: It’s easy to get swept up in enthusiasm and try to take over the Internet. But that’s not the goal. You’re only trying to make it easier for your contacts, and potential business, to find, familiarize, and get in touch with you. Build your social-media presence in a way that doesn’t overwhelm you or your audience. If you keep things manageable, you’re more likely to succeed. That means, focusing on only what you can handle. If you’re going to set up more than a page or two, link them together so they’re sharing content. You’re not going to see much success if you’ve got pages that aren’t being maintained.
Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success.
Here are the Four Cs of social-media marketing:
Communication: The first and most important thing to remember when pursuing a social-media strategy is communication. It is, after all, what social media is all about. It exists to provide an online platform for people to converse, share, and keep in touch with one another. For business, that means your social-media pages exist as a platform to communicate with past and future clients, referral partners, and potential business. If you aren’t communicating with your contacts, posting content, and participating in groups and forums, you are doing it wrong. You’re a wallflower and an observer. In order to change this, start sharing information, links to interesting articles, questions, thoughts, and offers on your social-media pages. Engage with your contact list and try and entice a response.
Consistency: Once you’ve begun participating, keep it up. Delivering quality content on a consistent schedule is a great way to encourage your contacts to interact with your page. You’re bettering your chances of capturing someone’s attention every time you post something to your page. That means, if you’re posting once a month, you likely won’t see results for awhile. If, however, you’re posting on a weekly or daily schedule, you’ll see more activity. In other words, activity begets activity. Participate and you’ll see more participation. You get the idea.
Content: The most difficult thing about achieving success with social media is producing quality content. What and when is important and makes a difference in the results. There are, however, some simple rules. Stay away from direct advertising or promotion. It’s a fast way to lose visitors. Try to imagine what someone in need of your particular service would find interesting and informative and go with that. Keep it professional. Share news and opinions relevant to your industry or region. Present yourself as an expert and field the questions and comments that come along with your posts. Keep on top of things and find a rhythm. Ultimately, if you’re posting consistently, offering quality information, and staying on top of any comments and questions that come your way, you’ll see results.
Commitment: You have to stick with it. Among the top mistakes people make online is giving up. If you’re expecting something immediate, you’re going to be disappointed. You can’t approach it like an advertisement. Show some enthusiasm for the medium and you’ll find an enthusiastic audience. Treat your social-media pages like a chore you have little interest in completing and your response will mimic your effort. You’ll get out of it what you put into it. Give it some time and effort before throwing in the virtual towel.
It’s been said that we learn everything we need to know in kindergarten. Mostly it’s said as comfort to the majority of us who excelled at nap time but never went on to get a Harvard degree. But it’s also said because a lot of the basics are covered in kindergarten. You learn about following the rules, coloring inside the lines, getting along with others, and not biting someone for stealing your crayons. In other words, the fundamentals. And along with everything else, those basics apply to social media.
Coloring Inside The Lines: Seems simple enough. The lines in coloring books are there because most of us weren’t born professional illustrators. So use them. When setting up a social media page or a blog, be sure to use the guidelines they’ve provided to fill out your page and make it seem like you know what you’re doing. There’s a reason they have a space for a photo, one for your contact info, and for some background information. It’s because those are some of the first things people will wonder when stumbling upon your page. They’re going to want to get a quick snapshot of who you are and what you’re offering. Make a good first impression by completing your profile.
Follow The Rules: There are some simple rules to follow when using social media and, if you don’t, you’ll likely hear about it. Just as in life, people in groups and forums generally want you to follow some simple rules in order to participate. Pay attention and follow along. The benefit of joining groups is to mingle with people in your industry and region. Don’t start off by offending them, ignoring their requests, and using their forum as an advertising venue for your business. Play along and by the rules and you’ll find yourself meeting new contacts and potential clients.
Play Nice With Others: Be polite, participate, and don’t be a jerk or a nuisance. This would appear to be the most obvious of all lessons from kindergarten that could be applied online. Unfortunately, some people abuse the relative anonymity of the Internet. Don’t be like them. Respond to comments politely. Be accessible to your contacts. Ask questions. Take an interest in others. Share knowledge. Be grateful that anyone at all is looking at your page and paying attention to what you’re doing. You’re trying to attract, not repel, people. Act like it.
If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful among those 900 million that are looking for exactly what you’re offering. This is the thought behind social-media marketing and, specifically, marketing on Facebook. Sure, naysayers will tell you it’s a waste of your time and won’t develop anything other than a penchant for procrastination. But with that many potential customers within reach, it’d be crazy not to give it a try.
Here are some thoughts on social-media marketing on Facebook …
Focus on the Goal: Everyone wants other people to like them. It’s human nature and the reason behind Facebook’s ever-expanding popularity. But just because there are 900 million members on Facebook, doesn’t mean you have to make friends with each and every one of them. Focusing on the goal means focusing on business. You’re reading this because you’d like to find new ways to drum up business and make money, not because you need more online friends. Use your fan page to target opportunities and potential clients in your industry and region, not to boost your self-esteem and build your virtual ego. Keep it straight and professional. Making a connection with three people in your area will do more for your bottom line than racking up big numbers of out-of-state admirers.
Avoid Sloppy Mistakes: Fill out your page. Don’t leave it blank. We’ve said it before and we’ll likely say it again. Nothing makes you look more uncertain, unprofessional, and unattractive than a half-filled out fan page without a picture or logo. Keep your info fresh, sharp, and easy to digest. While you’re at it, make sure anything you post is short and easy to read too. Include pictures and stick to a somewhat regular schedule. In short, don’t keep ‘em guessing. Avoiding sloppy mistakes means paying attention to detail. And details often make the difference between success and being totally ignored.
Don’t Be Afraid To Ask For Help: One of the great things about social media is that it’s like math. It’s not so much the equation, as it is the answer. There are multiple ways to gain a business advantage on Facebook and other social-media sites. For example, it’s great to share your knowledge and build your reputation but Facebook can also be a tool for learning. So if you’re stumped or curious, ask someone. Sometimes posting a question about something related to your business or your clients’ interests can be an excellent way of, not only starting a dialogue, but learning something from your online fans and followers. Listen closely to their answers and you may discover a trick or two that leads you to new business.
If you spent all of your time with your head in a bucket, you’d never see the sunshine. Fortunately, there are some fairly obvious ways to correct that issue. Among them, the first – and most obvious – is taking the bucket off of your head. When it comes to social media, there are those that understand, participate, and benefit from the available online tools and there are others that seem to have placed their head in the aforementioned bucket. But, in much the same way, there are some easy solutions for anyone who remains on the social-media sidelines.
Here are three basic social-media mistakes and misconceptions to avoid …
The Only Thing You Have To Fear: Fear is responsible for a lot of missed opportunities. So remember that when you’re telling yourself that your business doesn’t need social media to succeed. Maybe you’re right but maybe you’d be twice as successful if you made an effort to market your wares online. In other words, the number one mistake people make is not trying. Social media can be intimidating for the uninitiated but, trust us, it’s pretty user friendly and the risks are low. Try starting with one account and go from there. You don’t have to master the Internet in the first week. You can, however, get a profile up and start getting the word out. Take small steps. If you get stuck, you’re only a Google search away from an answer to your problem.
Use It or Lose it: Once you’re online and have your info up on the social-media site of your choice, keep logging in. This isn’t a one-stop fix. Abandoning your social-media pages sends the wrong signal to prospective clients and also defeats the purpose of having a page in the first place. Log in often and familiarize yourself with the functions and possibilities. There are limitless ways you can use social media to your advantage but none of them will work if you never log in. It sounds obvious but many people throw in the towel soon after adding their address. Then they proclaim that Facebook and LinkedIn are useless. Those people are wrong. If you spend some time tinkering around, you’ll undoubtedly find ways to boost your presence and build new relationships with potential clients and customers.
Be Resourceful: There are hundreds of available applications, tools, and plugins available for any social-media platform you choose to use. Take some time to research them and figure out what they do. They are there to make your job easier. Technology, though scary to some, is ultimately there to make you more efficient and your work easier. If, however, you never explore its potential, you will never reap the benefits. No matter what you’re attempting to do, there’s likely an application designed to help you out. And most are totally free to use. That means, there’s absolutely nothing to lose other than time. And, after a couple of searches, you will, no doubt, locate a number of resources that will not only make your social-media experience more enjoyable but more profitable as well.
Sometimes all it takes is a simple reminder. After all, it’s easy to forget the basics and fundamentals of anything once you get going. So being reminded of the seemingly small details can often make the difference between success and failure. When it comes to social media, the ever-expanding list of apps, plugins, widgets, websites, and platforms can confound even the savviest online observer. But, at its root, social media is about communication and community. In other words, before you get overwhelmed by the bells and whistles, spend some time getting back to basics.
With that in mind, we collected another list of simple do’s and don’ts for social-media success …
Don’t Be Too Self-Promotional: There will be a temptation to overload your pages with flattering facts about your business and services. But social media isn’t for advertising. It’s for socializing. Your social-media profiles should be a place where you share info and updates that are professionally relevant and of interest to clients and potential clients. Don’t overdo the self-promotional posts.
Do Join Groups: Sites, such as LinkedIn and Facebook, offer the ability to join groups formed around interests, industries, communities, etc. In other words, joining a group means meeting like minded individuals and sharing thoughts, views, and ideas. It’s a good way of finding your target audience, making new connections, and learning something along the way.
Don’t Confuse The Personal and The Professional: This one seems easy enough. After all, if you’ve registered a social-media account under the name of your business, you already know that isn’t the place for posting vacation pictures. Right? Well, if not, consider your social-media profiles and blogs an extension of your business website. Keep it professional and save the personal tidbits for a profile your clients can’t see.
Do Like, Recommend, Follow, And Fan: If you want to make connections quickly, initiate. Take some time and leave positive feedback on the pages of people and businesses you’ve interacted with in the past. Chances are, if you make the effort to say something nice about someone, they’ll return the favor.
Don’t Ignore Your Contacts: When you’ve made an effort to get people to connect with you on Facebook, Twitter, or anywhere else, you have to follow through. If you don’t, you’ll lose the connections you have. This means, you have to be responsive when someone comments on a post or sends you a message. It means you have to log in regularly and share interesting info with your contacts. It means, you have to be social, interactive, and available.
Do Think It Through: Most importantly, you have to give some thought to anything you post online. It’s easy to forget that you’re publishing something on the Internet under your business name and, once it’s up, there’s no telling who will find it or where it’ll appear. Make sure whatever you’re doing, you’re doing it in a way that properly represents your business and enhances your professional presentation.