Posts Tagged ‘Free Loan Officer Training’
Author: The Ibis Network Published: March 31st, 2011
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, gain exposure, and brand their business. And recent surveys show social media’s use is expanding, along with its effectiveness.
Here are the top three business benefits of social-media marketing …
Exposure: According to the 2010 Social Media Marketing Industry Report, 85 percent of surveyed businesses said their social-media efforts had generated additional exposure for their business and led to improved web traffic. In a separate survey, companies that blog reported 55 percent more website visitors and 97 percent more inbound links than companies that didn’t.
Relationships and Referrals: Social media makes forming one-on-one relationships with your customers and clients easier than ever. Keeping a blog and regularly updated social-media sites creates exposure for you and your business, but it also forms an existing community of people you’ve done business with. And staying in touch and participating with your online community can lead to an increase in referrals. After all, if a potential client visits your Facebook or Twitter page and its filled with glowing reviews from satisfied customers, it will likely have a positive influence when deciding whether or not to do business with you.
Lead Generation: Among 752 recently surveyed small-business owners, 57 percent said lead generation was the top benefit of social-media marketing. And that number is growing. Small-business owners that said Facebook was somewhat or very beneficial to their business rose to 55 percent from 33.2 percent the year before, while Twitter and LinkedIn also saw significant gains. In other words, the popularity and effectiveness of social-media marketing continues to grow, as does the power to generate real-life leads from your online efforts.
More tips from The Ibis Network here, here, here, here, here, here, here, and here.
The Ibis Network / www.theibisnetwork.com
Tags: Articles, Blogging, Blogs, Facebook, Free Loan Officer Training, Free Realtor Training, Free Training, Josh Millar, LinkedIn, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Networking, Networking Strategy, Professional Networking Suite, Realtor Marketing, Realtors, SEO, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Twitter
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: March 23rd, 2011
Nobody ever mistook a bird watcher for an athlete. Which is a way of saying, observation doesn’t take any physical effort and can, if you’re a bird watcher, teach you a lot about birds. Twitter is no different. Taking some time to find, follow, and observe people in your industry and community, can better your business while building it.
Here are some tips for using Twitter when you have nothing to tweet …
Research: Search out other professionals in your industry using Twitter’s search function. Have a look at how they’re using their account. If nothing else, you may stumble upon an idea that you can use to make your tweets more effective. Follow the most successful Twitter pages you find, then watch and observe. Repeat as necessary.
Organize: Twitter tools, such as TweetDeck, allow users to set search terms and receive updates in real-time. In other words, if you sell houses in Santa Fe, you can monitor any activity on Twitter that has to do with real estate in Santa Fe. Then join the discussion. You can also use Twitter Lists to organize the accounts you’d like to follow based on any criteria you’d like. Create separate lists for community contacts and industry leaders and you’ll be able to quickly check what’s being said about your town and your industry without having to sift through hundreds of tweets.
Engage: Once you’ve made some contacts and developed a strategy, it’s time to participate. You can learn a lot from observation but you won’t generate any leads unless you engage. Twitter provides an informal way to communicate with just about anyone. Ask questions, leave comments, and re-tweet any interesting information you find along the way. You may find a Twitter-based conversation leads to a real-world referral partner or potential client.
More Twitter tips from The Ibis Network here, here, here and here.
The Ibis Network / www.theibisnetwork.com
Tags: Articles, Athlete, Bird Watcher, Birds, Free Loan Officer Training, Free Realtor Training, Free Training, Industry Leaders, Josh Millar, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Network Www, Networking, Networking Strategy, Observation, Physical Effort, Professional Networking Suite, Real Estate, Real Time, Real World, Realtor Marketing, Realtors, Referral Partner, Research Search, Santa Fe, Search Function, Search Terms, Separate Lists, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Tools, Tweet, Tweets, Twitter
Category Networking Strategy, Twitter |
Author: The Ibis Network Published: March 16th, 2011
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. And you certainly wouldn’t expect that, when you did call someone, the phone would do the talking for you.
In other words, too many businesses sign up for a Facebook page or Twitter account and expect the wonders of the Internet to do the rest. Social-media is nothing more than a form of communication, no different than your telephone. And, like a telephone, having something to say is ultimately more important than the fact that you have a phone. Your content, ultimately, will determine whether your pages will be productive or passed over.
After that, here are a few other things to consider …
Where And How: Choosing where to concentrate your social-media efforts can be confusing. Ultimately, though, choosing an online community that fits your business needs is more important than signing up for the most popular site or the one with the most name recognition. In other words, the channel you use to broadcast your message isn’t as important as the message you broadcast. Once you’ve found a site to join, spend some time learning how its users interact. Learn “best practices” and abide by them. It is a community, after all. Don’t be the obnoxious new neighbor.
Plan With Perspective: Once you’ve registered and set up a profile, think about how you’ll use it and what to expect. An online profile is not an advertisement and you shouldn’t expect to promote your services and be able to sit back while tracking your success. It’s about communication. Shameless promotion is about as welcome online as a telemarketer’s phone call is during the dinner hour. Produce informative, educational, or entertaining content and chances are you’ll attract an audience.
Publish And Distribute: Now that you’ve got some profiles online, a plan for how you’d like to use them, and some content to share, it’s time to syndicate. Say you have a blog, a Facebook fan page, and a Twitter account but don’t have the time to log in to each every time you have something to post. Most of the major social-media sites now offer applications that interlink your network and automatically share your content. Which means, any time you post to your blog, your social-media sites will also be updated, increasing your chances of building an audience for your information across your social network.
More tips from The Ibis Network here, here, here, here, and here, here, and here.
The Ibis Network / www.theibisnetwork.com
Tags: Active Rain, Advertisement, Articles, Best Practices, Blogging, Blogs, Broadcast, Communication, Dinner Hour, Facebook, Free Loan Officer Training, Free Realtor Training, Free Training, Josh Millar, LinkedIn, Loan Originators, Marketing, Media Efforts, Media Profiles, Media Strategy, Mortgage Loan Officers, Mortgage Marketing, Networking, Networking Strategy, New Neighbor, Perspective, Phone Call, Professional Networking Suite, Profile, Realtor Marketing, Realtors, SEO, Shameless Promotion, Social Media, Social Networking, Strategy, Success, Telemarketer, That Fits Your Business Needs, The Ibis Network, Tips, Twitter
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: March 9th, 2011
By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest …
Give it a Proper Name: Sure, it seems easy enough but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 500 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.
Promote Your Page: Like anything else, if you want people to know about something, you have to tell them. So take advantage of Facebook’s widgets and badges and add links to your page on your business website, your blog, and anywhere else you can think of. The more opportunities you create to promote your page, the more likely you’ll have a burgeoning fan base before long.
Advertise: Facebook offers an advertising platform that allows you to buy a simple ad that you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans that aren’t in your family or social circle.
More Facebook tips from The Ibis Network here and here.
The Ibis Network / www.theibisnetwork.com
Tags: Advantage, Advertise, Advertising, Audience, Badges, Blog, Business Website, Clever Phrases, Exact Name, Facebook, Fan Base, Fan Page, Free Loan Officer Training, Free Realtor Training, Free Training, Josh Millar, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Network Www, Networking, Networking Strategy, Professional Networking Suite, Realtor Marketing, Realtors, S 500, Search Engine, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Vcr, Victrola, Web Domain, Widgets
Category Facebook, Networking Strategy |
Author: The Ibis Network Published: March 2nd, 2011
LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just looking for another opportunity to meet people and market your services, LinkedIn offers plenty of professionals and potential business to the social-media minded mortgage or real-estate professional.
Here are some tips to building a more productive profile …
Write a Summary: Writing a short professional bio will not only help visitors to your page learn more about you, your business, and your services, it’ll help visitors find your page to begin with. In other words, make sure to use the terms you’d hope people would use to find you. If you’re in the mortgage industry, say so. If you’re in Atlanta, add that. But, if you write about how much you love the outdoors, don’t be surprised when you’re contacted about fishing gear. Keep it professional and focus on your target audience.
Have a Goal: Decide what it is you want to accomplish with your LinkedIn profile and focus your efforts on that. Connecting with former co-workers and friends is fine but it won’t generate any interest in your business. If you logged on to meet other professionals in your industry or community, then search for and join relevant regional and industry-related groups to make more productive connections and generate potential business down the road. Remember, though, it’s about communication.
Use Applications: LinkedIn offers a number of applications that allow you to share everything from your Amazon.com reading list to your most recent blog posts. They’ll fill out your profile and can help drive traffic to your other pages, blogs, and websites.
Be Strategic: Once you’ve set up a page and joined some groups, develop some content, discussion topics, or questions to share. Then think strategically about how, where, and when to post it. You don’t, for example, want to post your content on Christmas morning, or on the weekends for that matter. Posting the right topic to the right group at a time when there’s likely to be more traffic and interest will make the difference between being ignored and being active in your community or industry.
For more LinkedIn tips from The Ibis Network, click here.
The Ibis Network / www.theibisnetwork.com
Tags: Amazon, Articles, Blogs, Business Online, Co Workers, Drive Traffic, Few Minutes, Fishing Gear, Free Loan Officer Training, Free Realtor Training, Free Training, Friends, Groups, Josh Millar, LinkedIn, Loan Originators, Marketing, Mortgage Industry, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Networking Strategy, New Member, Productive Connections, Professional Bio, Professional Networking Suite, Prospective Partners, Reading List, Real Estate, Realtor Marketing, Realtors, Social Media, Social Networking, Social Networking Site, Strategy, Target Audience, The Ibis Network, Tips
Category Linked In, Networking Strategy |
Author: The Ibis Network Published: February 24th, 2011
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world.
Here are some simple steps toward more effective blogging …
Keep a Schedule: You can find so-called experts that will advise you to post, at least, five times a day . You can find others who will advise that you should post no more than once or twice a week. Both of them are right … and wrong. Only you can determine how much time to invest in your business blog. But don’t become discouraged if you can’t generate enough content to post every 20 minutes. If you keep a consistent schedule, readers will know when to expect updates. If you only post once a week, people reading your blog will learn to expect your weekly post and return to your blog accordingly. Sporadic posting, on the other hand, will leave even interested readers confused about how often to check your site.
Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative.
Make It Easy To Find: There are plenty of sites that will tell you about the importance of keywords, tags, and search engine optimization. And all of those things can be an effective way of getting your site noticed. But an even easier, and more targeted, way of attracting readers to your blog is telling people about it. Put links to your blog on your website and in your email signature. Put the address anywhere you’d put your website’s, including business cards and marketing materials. Syndicating your content through social media sites is another good way of spreading the word and luring readers.
For more business blogging tips from The Ibis Network, click here, here, here, and here.
The Ibis Network / www.theibisnetwork.com
Tags: Articles, Audience, Better Business, Birthday Party, Blogging, Blogs, Business Industry, Common Sense, Consistent Schedule, Contradictory, Free Loan Officer Training, Free Realtor Training, Free Training, Incomprehensible, Interested Readers, Invest, Josh Millar, Keywords, Loan Originators, Major Search Engines, Marketing, Mortgage Loan Officers, Mortgage Marketing, Networking, Networking Strategy, Personal Blog, Professional Networking Suite, Realtor Marketing, Realtors, Referral Partners, Search Engine Optimization, Search Optimization, Sense Steps, SEO, Simple Steps, Social Media, Social Networking, Strategy, The Ibis Network, Tips
Category Blogging, Networking Strategy |
Author: The Ibis Network Published: February 17th, 2011
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. In other words, innovation can lead to myths, mistakes, and misconceptions.
Below, we tackle some common social-media myths in an effort to better understand the benefits and best practices of any online effort.
It’s Not For Business: Social-media marketing is good for any business, despite those that say it only works for some. After all, in any business endeavor, getting word out about your services is the name of the game. Social media is yet another platform to do just that. Keeping in touch with clients, announcing new products or services, educating, communicating, and engaging your customer base are made easier with a smart strategy and some effort.
It’s For Kids: Last year, social networking was named the top emerging channel for lead generation. In addition to being an effective way of branding your business and syndicating your message, social media has been found to help build and maintain businesses by improving their relationships with their clients, customers, partners, and prospects.
It’s Automatic: For as many people that will tell you social media won’t work for your business, there are those that will tell you that it’s easy, automatic, and requires little more than setting up the pages and reaping the rewards. But having a successful networking strategy, whether online or off, means work. In order to build and keep traffic coming to your profiles and pages, you’ve got to maintain your presence and offer something of value. That means, responding to comments, offering interesting content, keeping your pages fresh, and, most of all, participating.
It’s About The Numbers: Having the most Facebook fans in your region certainly can give the impression of success. But having 20,000 fans outside of your target audience only means your business isn’t doing as well as your Facebook page. Don’t get discouraged. Having five fans that bring you consistent business is better than having a million that don’t.
More tips from The Ibis Network here, here, here, here, and here, and here.
The Ibis Network / www.theibisnetwork.com
Tags: Active Rain, Articles, Automobile, Best Practices, Blogging, Blogs, Business Endeavor, Customer Base, Facebook, Fad, Free Loan Officer Training, Free Realtor Training, Free Training, Horse And Carriage, Innovation, Josh Millar, Lead Generation, LinkedIn, Loan Originators, Marketing, Means Of Transportation, Media Marketing, Media Myths, Misconceptions, Mortgage Loan Officers, Mortgage Marketing, Networking Strategy, Presence, Professional Networking Suite, Prospects, Realtor Marketing, Realtors, Relationships, Rewards, Smart Strategy, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Touch With Clients, Twitter
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: February 9th, 2011
It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections.
So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and connections …
Import Your Contacts: Increasingly, social-media sites offer their users the ability to import contacts from their other online profiles. In other words, if you’ve got 121 connections on LinkedIn but your tweets are going unnoticed, you can locate your LinkedIn contacts through Twitter’s “Who To Follow” function and boost the number of people reading your tweets in a few simple clicks. Or try this.
Promote Your Profiles: Make it easy for your contacts to find your online profiles. Most social-media sites offer badges and banners that can be added to your blog, website, and email signature. Adding a link to your profiles will provide potential clients and business partners an effortless way to find and follow you online.
Be Active: There’s a reason it’s called social media. The more you socialize and engage your network, the bigger your network will be. That means, posting regularly, offering interesting information, running contests and polls, and asking friends, family, and online fans to help you promote your pages. Keeping your profiles active and updated will keep your existing contacts coming back and lead to new connections you wouldn’t have otherwise made.
Offer Something Exclusive: Once you’ve successfully driven some traffic to your social network, you still have to convince that traffic to become a fan or follower. Deals, discounts, and freebies are a great way to build your fan base and your business.
More tips from The Ibis Network here, here, here, here, and here.
The Ibis Network / www.theibisnetwork.com
Tags: Articles, Badges, Business Partners, Contests, Email Signature, Fan Base, Find Friends, Follower, Followers, Free Loan Officer Training, Free Realtor Training, Free Training, Freebies, Friends Family, Friends Online, Josh Millar, LinkedIn, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Network Of Friends, Network Www, Networking Strategy, Online Friends, Polls, Professional Networking Suite, Profiles, Realtor Marketing, Realtors, SEO, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Traffic, Tweets, Twitter
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: January 19th, 2011
An update of The Ibis Network’s previous list of social-media terms … New terms in bold.
The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.
Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.
Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet.
API (Application Programming Interface) – A computer system or application that allows programs and websites to communicate and exchange data.
App – An application performing a specific task able to be accessed by your computer or phone.
Archives – An index page that organizes past entries and older posts by date.
Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.
Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.
Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.
Blogosphere – A term used to describe the totality of blogs on the Internet.
Blogroll – A list of sites, typically found in the sidebar of a blog, showing the sites that particular blogger recommends.
Content – Content on any website, including text, pictures, video, and audio materials.
Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.
Domain Name – The identifying name or address of an Internet site.
Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.
Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.
Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.
Geotagging – Adding location-based data to media such as photos and video to help users find businesses and services by region.
Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.
Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.
Hits – A measurement defined as any request for a file from a web server.
Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.
LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.
Links – Highlighted text that, when clicked, takes readers to another page containing related content or source materials.
Metadata – Information, including titles, tags, and captions, used to describe a media item or blog post in order to make it more easily found by search engines and aggregators.
Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.
Permalinks – The permanent address or URL of a blog post or web page. A permalink is what is used when linking to another story within an email message or post.
Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.
Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.
Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.
Social Media – Websites that provide communities with common interests a means to communicate and engage with one another online.
Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.
Syndication – The process of sharing and distributing content online.
Tag Cloud – A visual representation of the most popular tags on a blog or website. More popular tags are usually shown in larger type while less popular tags appear smaller.
Tags – Keywords associated with a blog post or other content making them more easily found through searches.
Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.
Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.
Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.
URL (Uniform Resource Locator) – A URL is the technical term for a website’s address.
Wall – The shared portion, or discussion board, displayed on a social-media profile.
Webinar – A web-based seminar, presentation, lecture, or workshop transmitted over the web.
Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.
Source materials here, here, here, here, here, and here. Original glossary here.
Please check back with www.theibisnetwork.wordpress.com for future updates and additions to this glossary.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
Tags: Active Rain, Administrative Area, Application Programming Interface, Audio Materials, Avatars, Blogger, Blogging, Blogs, Computer System, Dashboard, Desktop Application, Exchange Data, Facebook, Free Loan Officer Training, Free Realtor Training, Free Training, Index Page, Josh Millar, Lingo, LinkedIn, Loan Originators, Marketing, Media Strategy, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Networking, Networking Strategy, Professional Networking Suite, Real Estate Professionals, Realtor Marketing, Realtors, SEO, Social Media, Social Networking, Social Networking Sites, Strategy, The Ibis Network, Tips, Totality, Twitter, Upload Files, Widgets
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: January 6th, 2011
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new listings, or neighborhood events, you’ll need to have a mailing list in the first place.
Here are some ideas for growing a mailing list that will boost your business and your reputation …
Use a Newsletter: If you have a newsletter that you forward among colleagues, partners, and prospective clients, include some instructions on how to subscribe to your mailing list along with it. It doesn’t need to be long and involved, just add a sentence explaining how to subscribe for anyone getting your newsletter for the first time.
Use Your Emails: Any correspondence can be an opportunity to add to your list. Including subscription information in your emails along with your signature means you can build your list each and every time you send an email. Again, it need be nothing more than a quick note asking them to respond to an email address to opt in.
Use Open Houses Or Other Events: If you’ve set up an open house, or any event where you’ll have a gathering of potentially interested attendees, ask for their email addresses with an explanation of what you’ll be sending them. Chances are if they’ve showed up to an open house, they’ll be interested in receiving more information from you, as long as they’re assured you won’t be bombarding them with emails every other hour.
Use Social Media: If you’re on Facebook, Twitter, or LinkedIn, use the followers, fans, and connections you’ve already made to build your mailing list. Ask them to sign up to your mailing list and explain that you’ll be sending out information and offers exclusive to your list.
Use a Free Consultation: People love deals. Offering a free consultation for signing up to your mailing list is a great way to get people interested and comfortable giving their information to you. Giving a little something extra will grow your list and many of those freebies will soon turn into real business and loyal customers.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
Tags: Articles, Colleagues, Correspondence, Email Address, Email Addresses, Followers, Free Consultation, Free Loan Officer Training, Free Realtor Training, Free Training, Interested Attendees, Josh Millar, LinkedIn, Loan Originators, Marketing, Members List, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Neighborhood Events, Networking Strategy, Newsletter, Open House, Open Houses, Professional Networking Suite, Prospective Clients, Real Estate, Realtor Marketing, Realtors, Referral Partners, Reputation, Signature, Social Media, Subscription Information, The Ibis Network, Tips, Twitter
Category Marketing, Networking Strategy |
Author: The Ibis Network Published: December 2nd, 2010
To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information to the people most able to take advantage of it, you may have fans and followers in Finland but you won’t have clients in your own community.
Here are a few ideas for getting your business blog and online info into the right hands …
Email-Ready Newsletters: Okay, sending out a monthly email-ready newsletter isn’t exactly something you can do offline. But, if you’re already keeping a business blog, you’ve got content you can use to build a newsletter and your address book is likely filled with past clients, referral partners, and other local contacts to send it to. Compile your best posts and include your blog’s address with your other contact information, then hit send and repeat regularly.
Business Cards: Identify a few of your more successful social-media sites and incorporate them into your business card. You don’t want to go overboard with Facebook, Twitter, email, and blog addresses but adding an address or two to your business card is a great way to turn real-world contacts into part of your online community.
Everywhere else: Creativity is key when looking to garner attention online or anywhere else. Try this list of 39 offline places to promote your online efforts and think of some interesting ways to incorporate your Internet activity on fax sheets, letterhead, envelopes, ads, and more.
More social-media tips from The Ibis Network here, here, here, here, here, and here.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
Tags: Active Rain, Address Book, Articles, Blogging, Blogs, Business Card, Business Cards, Creativity, Email, Finland, Followers, Free Loan Officer Training, Free Realtor Training, Free Training, Incorporate Business, Internet Activity, Josh Millar, Letterhead Envelopes, LinkedIn, Loan Originators, Marketing, Media Marketing, Media Profiles, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Network Www, Networking Strategy, Networking Suite, Obscurity, Professional Networking, Professional Networking Suite, Real World, Realtor Marketing, Realtors, Referral Partners, Social Media, Social Networking, Strategy, The Ibis Network, Tips, Twitter
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: November 11th, 2010
You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Luckily, while Twitter was growing in popularity, so were the number of websites aiming to help you get the most out of the wildly popular micro-blogging service.
Here are a few of the more popular, and mostly free options, to maximize your presence in the Twitterverse …
Twitter-Search: The quickest way to find who and what you’re looking for on Twitter. Filter real-time tweets to find people and businesses in your region and industry, then follow the results.
Nearby Tweets: See who’s tweeting what in your area. The simple set-up delivers search results based on a keyword and a location. Search for anything anywhere and see who’s tweeting what near you.
TwitPic: Feeling limited by Twitter’s 140 character maximum? Use TwitPic to share photos with your Twitter followers. If you have a Twitter account, then you’re already signed up for TwitPic. Log in using your Twitter username and password and get started.
TweetStats: Track your stats using this site’s quick-and-easy service.
TweetScan: Another easy-to-use search tool for keeping on top of what’s happening on Twitter.
CoTweet: A popular site for managing your Twitter accounts. Handy for tracking multiple accounts and keeping current with your followers.
Twibs: A Twitter-based business directory, Twibs aims to help businesses reach their customers. It’s as simple as registering your business name, choosing some keywords, and adding links to your email, blog, and website.
Twitdom: A directory of nearly 2,000 available applications and sites offering Twitter-related services.
More Twitter tips from The Ibis Network here, here and here.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Audience, Blogging, Business Directory, Business Name, Current, Email, Find People, Followers, Free Loan Officer Training, Free Options, Free Realtor Training, Free Training, Josh Millar, Loan Originators, Location Search, Marketing, Mortgage Loan Officers, Mortgage Marketing, Network Www, Networking Strategy, Popularity, Presence, Professional Networking Suite, Real Time, Realtor Marketing, Realtors, Registering Your Business, Related Services, Search Tool, Share Photos, Social Media, Social Networking, The Ibis Network, Tips, Tweets, Twitter
Category Networking Strategy, Twitter |
Author: The Ibis Network Published: October 19th, 2010
These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things to consider …
Blogs Generate More Traffic: To establish your business online, you need to show up in search-engine results. And to show up in search-engine results, you need regularly updated content. Search-engines such as Google, Yahoo! And Bing respond to frequent updates. In other words, if you’re blogging, you’re more visible to potential clients and referral partners. You’re also providing an ongoing source for useful, relevant information in your industry that will only increase your chances of setting yourself apart from the field.
Your Blog Is Your Brand: Setting up a blog and updating it regularly is an excellent way of showing potential clients that you’re more knowledgeable, credible, and committed than the competition. A traditional website isn’t updated often, or ever. Which means, that anyone viewing your business website won’t find much more than a short bio, contact information, and some testimonials. A blog offers you the ability to further brand yourself and make an impression while offering them pertinent news, industry info, and chance to build trust in your services.
Your Blog Will Cost Nothing But Time: In comparison to the cost of traditional advertising, a blog will cost you next to nothing. It will, however, require some patience. The most successful blogs have an average age of nearly 34 months. That means, you have to make a commitment to keeping your blog updated with fresh material and you have to keep at it. You can’t write three short blog posts and then get frustrated that the money hasn’t rolled in. Frequent content and time are a winning combination when it comes to creating better search-engine rankings and building a reputation in your community.
For more business blogging tips from The Ibis Network, click here, here and here.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Articles, Bio Contact, Blogging, Blogs, Business Online, Business Website, Facebook, Free Loan Officer Training, Free Training, Frequent Updates, Google, Google Yahoo, Josh Millar, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Networking Strategy, Nothing But Time, Patience, Presence, Professional Networking Suite, Referral Partners, Search Engine Results, Search Engines, Social Media, Social Networking, Strategy, Testimonials, The Ibis Network, Tips, Traditional Advertising, Twitter, Which Means That Anyone, Winning Combination
Category Blogging, Networking Strategy |
Author: The Ibis Network Published: October 5th, 2010
The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.
Here are some basic terms to familiarize yourself with …
Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.
Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.
Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.
Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.
Content – Content on any website, including text, pictures, video, and audio materials.
Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.
Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.
Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.
Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.
Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.
Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.
Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.
LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.
Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.
Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.
Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.
Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.
Social Media – Websites that provide communities with common interests to communicate and engage with one another online.
Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.
Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.
Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.
Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.
Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.
Source materials here, here, here, and here.
Please check back with www.theibisnetwork.wordpress.com for future updates and additions to this glossary.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Active Rain, Administrative Area, Audio Materials, Avatars, Blogging, Blogs, Dashboard, Facebook, Free Loan Officer Training, Free Realtor Training, Free Training, Josh Millar, Lingo, LinkedIn, Loan Originators, Media Strategy, Mortgage Professionals, Networking Strategy, Online Forums, Participation, Phrase, Professional Networking Suite, Rain, Real Estate Professionals, Realtors, SEO, Social Media, Social Networking, Social Networking Site, Social Networking Sites, The Ibis Network, Tips, Twitter, Upload Files, Web Log, Widgets
Category Networking Strategy, Social Media |
Author: The Ibis Network Published: September 22nd, 2010
Chances are, you’ve heard all about the benefits of keeping a business blog. You likely wouldn’t be reading this if you weren’t looking to start a blog or build upon an already existing blog. So let’s get right to it. Here are a few tips, thoughts, and ideas that should help you attract readers, and potential business, to your blog …
Think of Your Blog as Your Own TV Station: Like radio and television before it, the Internet is a means of communication. But unlike TV and radio, the Internet allows for equal and inexpensive access. Which means, setting up a blog allows you to broadcast your services, knowledge, and expertise to a larger audience than you ever could through traditional advertising, and at little to no cost. Keep it interesting, though. A radio station that only ran commercials wouldn’t attract much of an audience. Write for your target audience and offer quality content on a consistent basis.
Keep It Short: Coming up with content on a regular basis can be a struggle. Luckily, online readers tend to have shorter attention spans. After all, as quickly as they clicked on your site, they can click on another. That means, you don’t have to write 10,000 words per post. Posting short, easily digested information will encourage your viewers to spend more time reading your blog.
Syndicate Your Content: Once you’ve started producing content, spread it around. One of the many benefits of using social media for business is how easy it is to multiply your views by posting your content on multiple sites. Twitter and Facebook, for example, make it very easy to automate the process and quickly expand your influence online.
For more business blogging tips from The Ibis Network, click here and here.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Attention Spans, Blogging, Blogs, Commercials, Consistent Basis, Facebook, Free Loan Officer Training, Free Realtor Training, Free Training, Josh Millar, Marketing, Marketing Tools, Means Of Communication, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Network Www, Networking Strategy, Networking Suite, Own Tv Station, Professional Networking, Professional Networking Suite, Quality Content, Radio Station, Realtor Marketing, Realtors, Social Media, Social Networking, Strategy, Target Audience, The Ibis Network, Thoughts And Ideas, Tips, Traditional Advertising, Twitter, Valuable Marketing
Category Blogging, Networking Strategy |
Author: The Ibis Network Published: September 8th, 2010
As of July 2010, Facebook had more than 500 million active users. So if you’re among those who still don’t believe they need to incorporate social media into their networking strategy, ask yourself how many people you’re reaching with your current marketing approach. If the number is anywhere south of 700,000, it might be time to register for a Facebook fan page and give online marketing a try.
With a little time and effort, your Facebook page will quickly increase your ability to communicate with your community, advertise your services, network with other professionals, and meet people who may be looking to buy a home or refinance a loan.
Here are some tips and tricks to help you get the most out of your new Facebook page …
Invite Your Friends, Contacts, And Clients: You can’t attract people to your page without first letting them know it’s there. Invite everyone on your contact list to become a fan of your page. Then add a “Become a Fan” button to your website or blog and watch your visibility grow.
Take out an Ad: Sure, it’ll cost you but setting up a small ad on Facebook can lead to new fans and further promotion of your page. Add an image and a catchy headline and start cultivating the resulting relationships. More here.
Share Information: Share links and articles to establish yourself as an expert in your area. Post business updates on your wall. Include your newsletter subscription information on your page. Post info on upcoming events. Start a group page for your community. Ask questions. Answer questions. Get involved.
Customize Your Page: Add applications. Facebook provides easy-to-use applications that allow you to connect your page to your blog, Twitter, Flickr, and many other social-media sites. The more content and connectivity, the more opportunities there will be for people to find you and your fan page.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Business Updates, Catchy Headline, Contact List, Current Marketing, Facebook, Fan Page, Flickr, Free Loan Officer Training, Free Realtor Training, Free Training, Information Share, Josh Millar, Little Time, Loan Originators, Marketing, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, Network Www, Networking Strategy, Newsletter Subscription, Page Josh, Professional Networking Suite, Realtor Marketing, Realtors, SEO, Share Information, Small Ad, Social Media, Subscription Information, The Ibis Network, Tips, Tips And Tricks, Website Visibility
Category Facebook, Networking Strategy |
Author: The Ibis Network Published: August 24th, 2010
Active Rain is the largest and most active social networking site for real-estate professionals. As such, it’s a perfect place to begin refining your online efforts. Use the tips below to maximize your profile or, if all else fails, grab some ideas from the nearly 200,000 profiles currently registered.
Start Blogging: Whether or not you already have a blog, Active Rain’s blogging tools are a great way to broaden your audience. If you’re already blogging, consider re-posting your blog posts on Active Rain or write supplementary information with a link back to the original post. If nothing else, the search-engine benefits alone make it worth while. Also spend some time reading through other posts on the site and offer a comment or some friendly encouragement. Like any social-media network, it’s about relationships. The more relationships you form, the more likely they lead to a potential referral partner or client.
Link Active Rain to Your Online Accounts: Having an online network is all but useless unless you keep your profiles fresh and full of content. So, wherever possible, link your social-media sites. Connect your Active Rain account to your Facebook page, or any other accounts you have. Having your profiles automatically updated will save you time and provide even more exposure for your business and services.
Take Advantage of Your Profile: On Active Rain, the more complete your profile, the more points you receive. The more points you receive, the more visible you are when people search for agents in your area. In other words, take some time and add a bio, testimonials, work experience, and any other pertinent background information to your profile. Use anchor text to link back to your business website, blog, or anything else you’d like to share.
Learn From Observation: If you get discouraged, scroll through Active Rain’s success stories for inspiration. Click through and see how other Realtors are using their Active Rain profiles. Steal an idea or two and apply it to your page. If it worked for them, there’s no reason it can’t work for you too.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Active Rain, Anchor Text, Articles, Audience, Background Information, Blogging, Blogging Tools, Blogs, Business Website, Encouragement, Free Loan Officer Training, Free Realtor Training, Inspiration, Josh Millar, Marketing, Mortgage Marketing, Networking, Networking Strategy, Observation, Pertinent Background, Professional Networking Suite, Profiles, Rain, Real Estate Professionals, Realtor Marketing, Realtors, Referral Partner, Relationships, Search Engine, SEO, Social Media, Social Networking, Social Networking Site, Strategy, Success Stories, The Ibis Network, Time Reading, Tips, Video, Work Experience
Category Active Rain, Networking Strategy |
Author: The Ibis Network Published: August 9th, 2010
LinkedIn, the business-oriented social networking site, has registered more than 70 million users in just seven years and a new member signs up approximately every second. Which is to say, if Twitter and Facebook haven’t enticed you into using social media to network and market your services, LinkedIn may be a safe place to start. What began as a way for job seekers to make connections and network within their industry, has become a viable way to build your business by maintaining contacts, making and receiving referrals, and participating in the community at large.
Once you’ve registered, try these tips and strategies to build your online presence and your business …
Join As Many Relevant Groups As Possible: LinkedIn offers the ability to join groups that will allow you to quickly build your network and connect with potential clients. Through alumni, industry, or regional associations, you will be able to locate and interact with people you may not have through your traditional networking efforts. Participating in those groups will increase your visibility and build relationships. Join real-estate related groups such as The National Association of Realtors or The National Association of Mortgage Brokers and start making connections.
Ask and Answer Questions: Once you’ve joined a few groups, post questions and answer a few others have posed. Joining discussions will expose you to even more people and position you as someone that has expertise in your area.
Work On Your Profile: Approach your LinkedIn profile the way you would your physical appearance when getting ready for a networking event. You wouldn’t, for example, wear flip-flops and sweatpants and expect to make anything but a bad impression. Fill in as much information as possible and pay special attention to the way you describe yourself and your experience. Make sure you’ve presented yourself in a way that would convince someone that they’d want to do business with you.
Do The Simple Stuff: Add a photo. Customize your public profile’s address. Use applications to fill out your profile. Link your site to your website and blog. Update regularly. Add contact information. Recommend others and seek out some for yourself. With some simple care and attention, your profile will be more compelling to visitors and more likely to result in a potentially profitable connection.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Articles, Association Of Mortgage Brokers, Association Of Realtors, Facebook, Free Loan Officer Training, Free Realtor Training, Job Seekers, Josh Millar, LinkedIn, Marketing, Member Signs, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, National Association Of Mortgage Brokers, National Association Of Realtors, Networking, Networking Efforts, Networking Event, Networking Strategies, Networking Strategy, Physical Appearance, Professional Networking Suite, Realtor Marketing, Realtors, Regional Associations, Relevant Groups, Safe Place, SEO, Seven Years, Social Media, Social Networking, Social Networking Site, Strategy, The Ibis Network, Tips, Traditional Networking, Twitter
Category Linked In, Networking Strategy |
Author: The Ibis Network Published: June 21st, 2010
The Ibis Network offers free education, training, and professional-networking seminars for Realtors and mortgage professionals.
This month, “The Coach” Bill Sparkman discusses networking strategies for loan officers.
EFFECTIVE NETWORKING – HOW TO BECOME MORE MEMORABLE AND GENERATE MORE REFERRALS
Topics include:
- How To Grow Your Business By Being A Master Networker
- The Benefits Of 3rd Party Influence
- How To Enroll A Non-Commissioned Sales Team
- Top 10 Qualities Of The Mortgage Business’s Best Networkers
- Balancing Active and Passive Networking
LISTEN FOR FREE BELOW OR CLICK HERE
[audio http://www.theibisnetworkblog.com/wp-content/uploads/2010/06/sparkman_060310.mp3]
Bill Sparkman is one of America’s top sales trainers and motivational speakers. His approach to business and life has thrilled audiences since 1987. Bill’s “clipboard style” of educating was developed after a successful career in the world of sports as a player and a coach.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Audio, Bill Sparkman, Free Loan Officer Training, Free Training, Josh Millar, Loan Originators, Marketing, Mortgage Marketing, Networking Strategy, Professional Networking Suite, Seminars, Strategy, The Ibis Network, Tips
Category Marketing, Networking Strategy |
Author: The Ibis Network Published: May 19th, 2010
Since 2005, The Ibis Network has offered free training and marketing seminars for professionals in the mortgage and real-estate industry. Now, for the first time, The Ibis Network’s entire audio archive has been made available online.
Listen free of charge, here.
TOPICS INCLUDE:
“USING SOCIAL MEDIA TO MEET REAL-ESTATE AGENTS AND GROW REFERRAL NETWORKS”
Todd Carpenter, social-media manager for the National Association of Realtors, discusses using blogs to create real-world relationships and establish credibility.
“DEVELOPING NEW REFERRAL RELATIONSHIPS”
Sue Woodward, president of content and publishing for Mortgage Success Source, shares the keys to targeting the right candidates for referral partnerships.
“MORE NEW CLIENTS, MORE REFERRALS & MORE REPEAT BUSINESS”
Professional speaker, trainer, and consult, Larry Marcus teaches techniques that will boost your referral and repeat business.
“ORIGINATION SECRETS FROM A TOP ORIGINATOR”
Greg Frost, national training director and a net branch owner/manager of PRMI Mortgage, shares his secrets to proactive communication and building relationships.
For more, please visit The Ibis Network’s complete Audio Archive. Also, check our Free Seminars page for current and upcoming seminars for Realtors and mortgage loan officers.
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Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
Visit: http://www.theibisnetwork.com/networkingsuite.html
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/
Tags: Association Of Realtors, Audio, Audio Archive, Building Relationships, Free Loan Officer Training, Free Realtor Training, Free Seminars, Free Training, Greg Frost, Josh Millar, Larry Marcus, Loan Originators, Marketing, Marketing Seminars, Mortgage Loan Officers, Mortgage Marketing, Mortgage Professionals, National Association Of Realtors, Network Www, Networking, Networking Strategy, Networking Suite, Optimization Seo, Professional Networking, Professional Networking Suite, Professional Speaker, Realtor Marketing, Realtors, Referral Networks, Search Engine Optimization, Seminars, Social Media, Speaker Trainer, The Ibis Network, Tips, Valuable Marketing, World Relationships
Category Marketing, Networking Strategy |
