Posts Tagged ‘Google Search’
If you spent all of your time with your head in a bucket, you’d never see the sunshine. Fortunately, there are some fairly obvious ways to correct that issue. Among them, the first – and most obvious – is taking the bucket off of your head. When it comes to social media, there are those that understand, participate, and benefit from the available online tools and there are others that seem to have placed their head in the aforementioned bucket. But, in much the same way, there are some easy solutions for anyone who remains on the social-media sidelines.
Here are three basic social-media mistakes and misconceptions to avoid …
The Only Thing You Have To Fear: Fear is responsible for a lot of missed opportunities. So remember that when you’re telling yourself that your business doesn’t need social media to succeed. Maybe you’re right but maybe you’d be twice as successful if you made an effort to market your wares online. In other words, the number one mistake people make is not trying. Social media can be intimidating for the uninitiated but, trust us, it’s pretty user friendly and the risks are low. Try starting with one account and go from there. You don’t have to master the Internet in the first week. You can, however, get a profile up and start getting the word out. Take small steps. If you get stuck, you’re only a Google search away from an answer to your problem.
Use It or Lose it: Once you’re online and have your info up on the social-media site of your choice, keep logging in. This isn’t a one-stop fix. Abandoning your social-media pages sends the wrong signal to prospective clients and also defeats the purpose of having a page in the first place. Log in often and familiarize yourself with the functions and possibilities. There are limitless ways you can use social media to your advantage but none of them will work if you never log in. It sounds obvious but many people throw in the towel soon after adding their address. Then they proclaim that Facebook and LinkedIn are useless. Those people are wrong. If you spend some time tinkering around, you’ll undoubtedly find ways to boost your presence and build new relationships with potential clients and customers.
Be Resourceful: There are hundreds of available applications, tools, and plugins available for any social-media platform you choose to use. Take some time to research them and figure out what they do. They are there to make your job easier. Technology, though scary to some, is ultimately there to make you more efficient and your work easier. If, however, you never explore its potential, you will never reap the benefits. No matter what you’re attempting to do, there’s likely an application designed to help you out. And most are totally free to use. That means, there’s absolutely nothing to lose other than time. And, after a couple of searches, you will, no doubt, locate a number of resources that will not only make your social-media experience more enjoyable but more profitable as well.
Predictions are a dangerous business. After all, if they’re wrong, it’s only a matter of time before everyone knows it. Nevertheless, the end of each year brings with it a flood of forecasts, predictions, and crystal-ball gazing gurus who claim to know what will happen in the year ahead. For your convenience, we’ve scoured the web in an effort to collect the experts’ most frequently forecast trends in social-media and email marketing for 2012 …
Email and Social-Media Marketing: A recent survey found that among the marketing programs businesses planned to invest in during the coming year, email and social-media marketing topped the list. And though the edge of the cutting edge will tell you that email is obsolete, everyone uses it – which explains its continued presence on trend lists. More than two-thirds of companies surveyed said they plan on integrating their social-media and email campaigns in 2012 and 47 percent said they would focus on using email to grow their social-media channels, such as Facebook and Twitter pages.
Content Curation: If you have a friend that’s particularly good at finding adorable puppy videos and insists on sending every one of them to everyone in their email address book, you’re already familiar with the concept behind content curation. Which is to say, it’s nothing more than sharing. For business, that means sharing good, relevant content with your fans and followers. When you come across something that would be informative or interesting to your customer base, post a link with an explanatory note. Make it your goal to become a trusted source of quality content. Sure, anyone can do a Google search and find what they want on their own but collecting the best bits and presenting them in one place will save them time and keep ‘em coming back.
Facebook: Facebook is hardly new but the number one social-media site on the web continues to evolve. And that evolution means Facebook will continue to weave itself into the everyday life of their members through new platforms, apps, and smart phone functionality. Once upon a time, merely having a Facebook presence for your business was the trend but now it’s time to take it seriously. Just based on the staggering membership numbers or the fact that it’s the website Americans spend most of their time using, Facebook has become an essential part of any social-media campaign.
Content Marketing: The difference between content marketing and content curation is simply who’s writing the blog posts, composing tweets, and creating videos. So while it’s a good idea to share interesting industry-relevant news with your online network, you’ll also have to create some content on your own. And no, this doesn’t mean you need an audio/video department and a team of former newspaper editors. It means you need to communicate. How and when are up to you.
The Ibis Network / www.theibisnetwork.com
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about.
In the end, knowing what to write is more important than knowing how to write. Which means, you can stop worrying over whether or not you can wow an audience of online onlookers and start worrying about having some ideas to start with. Here’s a quick list of places to go for topics when your blog is blank …
Your Clients: We’re not talking testimonials here. We’re talking about turning your customers’ problems and successes into the basis for blog posts. Take a particular client and address their issues and the solutions you came up with to solve their problem. Try to illustrate a larger point using their specific example. Chances are there are other people out there facing some of the same troubles and would benefit from reading the story of someone’s positive experience. You’ll have to be careful not to sound too self-serving but writing about what you know is easier than crafting content out of nothing. And what do you know better than your own business?
The News: Scanning news headlines for hot topics and relevant industry info can provide inspiration for blog posts that benefit your business. Relaying important news and information in a way that’s easily read and understood can be a perfect way of educating your clients and boosting your reputation as an expert in your field. Also, have a look at competitor’s blogs. Having an idea of what others in your industry write about can be a great way to drum up some ideas. Of course, you can’t steal their material but you can see what works and what doesn’t and take it from there.
The Rest: The Internet is a treasure trove of material and ideas are never further than your next Google search. There are plenty of sites with never-ending lists of blog topics and starter ideas. Polls, lists, trends, industry surveys, frequently asked questions, how-to articles, glossaries of common terms, beginner’s guides, statistics, mistakes, dos and don’ts are all among the usual suggestions. And they’re good ones. Mix ‘em up, keep it fresh, and don’t get easily discouraged.
The Ibis Network / www.theibisnetwork.com