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Thursday December 18th 2014

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Posts Tagged ‘Multitude’

Tips To Better Understand Your Facebook Audience

Facebook

 

Facebook can improve your company’s visibility in a multitude of ways as many business owners now know.  However, not knowing how to generate traffic and popularity on your Facebook page will undoubtedly lead to mediocre results.  Knowing your audience is an integral part of being successful inside the Facebook world.  Below are three tips that will help you get on your way to understanding your audience better.

1.)  Know Your Demographic- One of the key elements of a successful Facebook page is knowing how to attract fans who will benefit from your services or information you share.  This is the audience you want to “Like” your page and stay tuned-in to what you have to say or offer.  Under the Admin Panel, Facebook has enabled you to build an audience with the Invite Friends tool. Using this new asset will help trigger a response from a more specific audience. Paying a service for more “Likes” will only likely muddle your brand rather than strengthen it.

2.)  Go Over Your Insights- Realizing what is being viewed on your page is vital to setting up future posts for success. Under the Admin Panel, you can look at the Overview to see your insights- what is being viewed most and by whom. Knowing these details will help you fine-tune when and what you post to ensure maximum views and traffic.

3.) What Does Your Audience Enjoy?-  Knowing your audience is one step in the battle, yet truly understanding them is different. Facebook offers a graph search which allows you to search items and see the impact they have on viewers. Doing this will help you create posts that are specific to your demographic. In turn, your Facebook page will thrive even more than ever.

 

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Top Tips For Building, Branding, And Benefiting From Your Facebook Fan Page

 

Facebook is hard to escape. At this point, it may take more effort to stay off Facebook than it does to just sign up and give it a whirl. Its growing influence and reach means, not only is it difficult to avoid, it’s increasingly misguided to even try. By which we mean, it’s the website Americans spend most of their online time visiting and, therefore, businesses should be eager to get in front of Facebook’s continually expanding membership. Why not? Setting up a fan page is a relatively painless process and will instantly give you access to a database of local people, professionals, businesses and organizations with whom you can share your content, contact info, and connections. To help make it easier to get on board and begin taking advantage of the social-media giant, here are some of our past tips, hints, and suggestions carefully compiled in one place with links to source materials and further resources …

Give It A Proper Name: Sure, it seems easy enough but choosing a smart name might mean something entirely different to you than it does to a search engine. The best name to use, if you’d like to be found more often in searches, is the exact name of your business. Using clever phrases or your web domain may seem like a good way to separate yourself from Facebook’s 500 million active users, but more often than not it’ll make you less likely to be found by the very people you’re trying to attract.

Invite Your Friends, Contacts, And Clients: You can’t attract people to your page without first letting them know it’s there. Invite everyone on your contact list to become a fan of your page. Then add a “Become a Fan” button to your website or blog and watch your visibility grow.

Use Apps: Though you may think your job is done once you’ve got your contact and business info up, you’re not. Facebook offers a multitude of resources and applications that can make your page, not only more dynamic, but more functional and interesting to visitors. Have a glance through the available applications and choose those that seem to fit your business and audience. For example, there are many options to link your fan page to your other social-media sites and blog. If you’re keeping a business blog, kill two birds with one update and have your blog post automatically sent to your Facebook page.

Encourage Participation: Try to view your fan page the way a potential client or curious web browser would. Having a page that is interactive, updated regularly, and offers interesting info and ideas will keep people visiting and once they are, more accepting of any directly promotional materials you post. If you set up a fan page and only update it with messages urging visitors to buy, buy, buy, you’ll likely have, not only bored them, but assured that they won’t return. As always, communication and relationships are the key to a successful social-media campaign. Restrain your urge to advertise and, in time, you’ll reap the benefits of your efforts.

Advertise: Facebook offers an advertising platform that allows you to buy a simple ad that you can target by location, age, or interests. That means, your ad appears before exactly the audience you want to attract. It’s not free, but if you’re serious about building your fan page, it’s a good way to start adding fans outside of your regular everyday reach.

 

 

Wikipedia: Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action.

Three Keys To Building A Successful Facebook Fan Page

 

 

Since its launch in 2004, Facebook has more than proven itself to be an effective way to embarrass yourself, friends, and family online. But as the popular social network has grown, so have the opportunities for businesses hoping to capitalize on the millions of members logging in each day. No longer is social media only for college kids and online voyeurs, creative brands, businesses, and major corporations have found marketing success using social media, and no network is bigger than Facebook’s.

Below we offer a few helpful hints and tips to building and benefiting from your Facebook fan page …

Online/Offline: The anonymity of the Internet offers people an excuse to do things they wouldn’t in everyday life. Scroll through the comment section of an average news story online and you’ll see how eager people are to engage their most obnoxious instincts. But having a successful social-media marketing campaign means treating people with the same respect you would if you ran into them at an industry or community function. In other words, slow down your sales pitch and develop a relationship with your Facebook fans before pushing your services.

Use Apps: Though you may think your job is done once you’ve got your contact and business info up, you’re not. Facebook offers a multitude of resources and applications that can make your page, not only more dynamic, but more functional and interesting to visitors. Have a glance through the available applications and choose those that seem to fit your business and audience. For example, there are many options to link your fan page to your other social-media sites and blog. If you’re keeping a business blog, kill two birds with one update and have your blog post automatically sent to your Facebook page.

Encourage Participation: Try to view your fan page the way a potential client or curious web browser would. Having a page that is interactive, updated regularly, and offers interesting info and ideas, will keep people visiting and, once they are, more accepting of any directly sales-oriented materials you post. If you set up a fan page and only update it with messages urging visitors to buy, buy, buy, you’ll likely have, not only bored them, but assured that they won’t return. As always, communication and relationships are the key to a successful social-media campaign. Restrain your urge to advertise and, in time, you’ll reap the benefits your efforts.

The Ibis Network / www.theibisnetwork.com