The Ibis Network's Social-Media Marketing Tips
Monday February 8th 2016

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Posts Tagged ‘New Ways’

Three Steps Toward Social-Media Success On Facebook

If there were a shopping plaza that had 900 million regular customers, you’d be among the thousands of businesses clamoring for a storefront on the property. After all, the chance to offer your services to that many people at once would make closing new business almost a mathematical certainty. Chances are there are a handful among those 900 million that are looking for exactly what you’re offering. This is the thought behind social-media marketing and, specifically, marketing on Facebook. Sure, naysayers will tell you it’s a waste of your time and won’t develop anything other than a penchant for procrastination. But with that many potential customers within reach, it’d be crazy not to give it a try.

Here are some thoughts on social-media marketing on Facebook …

Focus on the Goal: Everyone wants other people to like them. It’s human nature and the reason behind Facebook’s ever-expanding popularity. But just because there are 900 million members on Facebook, doesn’t mean you have to make friends with each and every one of them. Focusing on the goal means focusing on business. You’re reading this because you’d like to find new ways to drum up business and make money, not because you need more online friends. Use your fan page to target opportunities and potential clients in your industry and region, not to boost your self-esteem and build your virtual ego. Keep it straight and professional. Making a connection with three people in your area will do more for your bottom line than racking up big numbers of out-of-state admirers.

Avoid Sloppy Mistakes: Fill out your page. Don’t leave it blank. We’ve said it before and we’ll likely say it again. Nothing makes you look more uncertain, unprofessional, and unattractive than a half-filled out fan page without a picture or logo. Keep your info fresh, sharp, and easy to digest. While you’re at it, make sure anything you post is short and easy to read too. Include pictures and stick to a somewhat regular schedule. In short, don’t keep ‘em guessing. Avoiding sloppy mistakes means paying attention to detail. And details often make the difference between success and being totally ignored.

Don’t Be Afraid To Ask For Help: One of the great things about social media is that it’s like math. It’s not so much the equation, as it is the answer. There are multiple ways to gain a business advantage on Facebook and other social-media sites. For example, it’s great to share your knowledge and build your reputation but Facebook can also be a tool for learning. So if you’re stumped or curious, ask someone. Sometimes posting a question about something related to your business or your clients’ interests can be an excellent way of, not only starting a dialogue, but learning something from your online fans and followers. Listen closely to their answers and you may discover a trick or two that leads you to new business.

The What, Why, And How Of Facebook Fan Pages For Business


Here’s the thing … Telling yourself that Facebook is child’s play and there’s no way you could benefit from setting up a fan page isn’t going to build your business or attract any new clients. In fact, businesses both big and small are finding new ways to generate leads and potential business through social media. Of course, some are more successful than others but all of them will see more success than they would if they just did nothing at all.

Here’s the what, why, and how of setting up a Facebook fan page for your business …

The What: This is the easiest part to explain. A Facebook fan page is similar to a regular Facebook page but rather than updating your friends and family on your whereabouts and personal life, you’ll be sharing information about your business and communicating with a network of potential clients and existing customers. Sure, you’ll need to build that network first but with a bit of effort and creativity, you’ll find there’s a good reason so many companies feel it’s important to be represented on Facebook.

The Why: The short answer is there are 250 million users logging into Facebook each day and it’s the website Americans spend most of their time visiting when they’re online. In other words, your business should be represented on Facebook because everyone is on Facebook and, in order to build business, you need to go where the people are. Fortunately, having a Facebook fan page also means better search-engine results as well. That means, not only will you be able to capitalize on the millions of users already on Facebook but you’ll also be more easily found through search-engines such as Google and Bing.

The How: This is where it gets more difficult. Unfortunately, you won’t have much success if you register a page and then don’t ever update it, login, or fill out the appropriate information. So here are some quick tips. Once you’ve got a page registered and filled out all of your business info, have a look through the available applications to get an idea of the ways you can maximize your fan page. Using the provided apps is easier than ever and can, for example, import your blog posts, set up additional tags for reviews, polls, and contests, in addition to helping facilitate contact between you and any potential clients that stumbled across your page. Also, take advantage of the available badges to place a link to your new fan page on any other online properties you have. The more you advertise your site, the more visitors you’ll have. And be sure to use Facebook as your fan page. In other words, log in as your business and “like” other pages, make comments, and participate in the online community. It’s a great way of spreading the word and getting your name out.