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Sunday December 21st 2014

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Posts Tagged ‘Paragraph’

Three Keys To Successfully Marketing Your Business Online

On the Internet, content is currency. Having a website, blog, or social-media profiles without content is like having a car without wheels. You’ve got the foundation but you don’t have the means to make it go. Successfully marketing your business online means you have to, not only be part of the conversation, you have to start some yourself. You have to stay active and continually engaged. The Internet values quantity over quality and, if you have both, you’re golden.

Here are some things to think about …

Types of Content: The mistake a lot of people make is feeling like their content has to always directly relate to their business. It doesn’t. Your content has to appeal to your target audience but doesn’t have to have a direct link to the services you provide. For example, if you were selling skin-care products to teenagers, you wouldn’t have to fill your Facebook fan page with posts only about teenage skin and ways to keep it healthy. You could use anything that might appeal to teenagers. Posting about issues and topics interesting to teens would be more effective than posting only about skin. After all, teenagers may want clear skin but they likely aren’t interested in reading article after article about it. Mix it up and keep it interesting.

Ways to Use It: Content is a general word. What does it mean exactly? Well, it means anything you share anywhere you share it. It can be blog posts, tweets, Facebook updates, or emails. It’s not about where, it’s about what. In other words, once you’ve created some content, think about the most appropriate ways to use it. Twitter, for example, has a very specific format. You can’t tweet a paragraph, so quick updates, links, and photos are perfect. But a blog post may also work well as an email blast. If you’ve got something to share on your blog and you’d like to share it with your email list, you’re going to boost the number of people who see it. And numbers, after all, mean more opportunities for business.

How To Think About It: Here’s the trick. Stop thinking of your Internet properties as having to compete against everything else on the Internet. If you’re in real-estate, you don’t have to worry about your real-estate blog competing with the top sources of industry news and information on the web. You’re never going to surpass the number of people looking at the top news sources and industry sites. You’re never going to become CNN. You’re goal isn’t to have the number one site on the web. You’re goal is to have the number one site among your clients and customers. If you’re sharing your content with the people you’re hoping to do business with, it doesn’t matter how many hits you receive. If you have one visitor to your blog and they end up your client, you’re an Internet success.

Writing For Readers: How To Craft Blog Content That Attracts A Crowd

Unless your business is writing, keeping a business blog doesn’t mean you have to be a wordsmith. It doesn’t require that you have a flair for sentence structure, a stockpile of four-syllable words, or unparalleled wit and wisdom either.

In fact, successful online content is less about your way with the written word and more about offering easy-to-read, useful and unique posts that can be digested quickly. After all, people visiting your site have the entire Internet to search through. They aren’t likely to want to wade through a 10,000 word thesis. You have to catch their attention quickly. That means writing in a conversational tone and less like you’re trying to get an “A” on your 8th grade English paper.

Here are some tips to creating successful blog content …

Keep it Short: The Internet has trained us to move quickly as we search and scan for the information we’re looking for. In other words, visitors to your Facebook page or blog aren’t going to give you a lot of their time. Keep your paragraphs short and your posts concise. If you have a lot of information, break it up in a list or over a series of posts. In general, the easier it is for your readers to quickly understand your point, the more readers you’ll have.

Keep it Simple: Think of the last thing you enjoyed reading online. Was it because it was challenging and sent you running to the dictionary to look up words every other paragraph? Or was it because it was incredibly involved, filled with technical jargon, and kept you glued to your screen for the better part of a Tuesday afternoon? Probably not. Conversational tone means writing as though you were talking to someone. Chances are you have an easier time expressing yourself in conversation than you do when you sit down to write. Get the idea down, leave it alone, then read it again in an hour. Fill in the gaps and take out anything unnecessary. Now post.

Keep it Interesting: Thing is, no matter how well you craft your blog posts, a screen full of text is going to turn-off a lot of visitors to your site. Sure, you have to give them something to read but it helps if you include some visuals as well. Adding photos, diagrams, charts, and video to your posts will make your site more visually interesting and increase the chances that someone lingers long enough to get interested in what you’ve written.

The Ibis Network / www.theibisnetwork.com