The Ibis Network's Social-Media Marketing Tips
Thursday April 24th 2014

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Posts Tagged ‘Phone Number’

The Three Social Media Mistakes That Are Holding You Back

It’s been said that everyone makes mistakes. But that’s only half the story. After all, it’s not whether you make a mistake, it’s the severity of the mistake you make that matters. There’s a difference between locking your keys in the car and accidentally parking your car in the living room. One is an understandable error and the other – under most circumstances – isn’t. Like anything else, when starting a social-media campaign for your business, you will make mistakes. But avoiding the type of mistakes that will leave your page barren and ignored are more important than worrying about a typo in your bio.

Here’s a quick list of some things you can do to avoid making some of the most inexcusable social-media mistakes …

Use It or Lose It: When it comes to social media, the number one mistake people make is not using the pages and profiles they set up. Whether from lack of interest, time, or understanding, many social-media pages serve as nothing more than a placeholder. They’re like online business cards with little more than an address, a phone number, and a photo. But the difference between success and failure in social media is participation. If you bothered to set your business up with a Facebook page or Twitter account, use it. Contact people, promote your site, produce some content, join groups, comment on someone’s post. In short, interact. It doesn’t take much to get someone to like or follow a social-media profile. You don’t have to take them to dinner or earn enough of their trust to be given a key to their house. All you need to do is participate and not be rude, aggressive, annoying, or mean spirited.

Make A Good Impression: You’re introducing yourself to a whole new audience. Act like it matters. You want to present yourself as professional, experienced, consistent, and efficient. Make sure anything you put up online showcases only those qualities you’d like associated with you and your business. That means, no beach photos, questionable jokes, religion or politics. Keep it focused on business and make a clear distinction between any personal profiles you maintain and those specifically for your business. Google your name and scroll through some of the results. Those are the same things potential clients will see if they look you up online – which they likely will. Having a professional online presence is a great way to make a good first impression. More and more, people check the Internet before deciding who to do business with. Don’t scare them away before you even meet them.

Location, Location, Location: Much like anything else, where you set yourself up makes a difference. Which is to say, location matters whether you’re opening for business on Main St. or on the Internet. Make sure the accounts you register for make sense for your business. You’re fairly safe if you stick with some combination of the most popular sites, such as Facebook, Twitter, and LinkedIn. The membership numbers alone make them worthwhile. Outside of the that, do a little research before you register your business name and slap some info together. Make sure any sites you join serve a legitimate business purpose and can be used to your advantage. You’ll be most successful if your Internet presence is focused and consistent. Only take on what you can handle. And only go where there are potential business benefits.

Five Business Apps For Your Facebook Fan Page

Pretend your Facebook fan page is your house. Now how inviting a home would it be if you didn’t have furniture, appliances, heat, plumbing, etc.? The answer is not very. It may look nice enough from the outside but you certainly wouldn’t have many guests if, for example, they were expected to bring their own seating, water, and heat source. The same principle applies to your Facebook fan page. In order to attract visitors and keep them long enough to get them to like your page, become a fan, or contact you, you’ll need to take advantage of any available apps and tools that add function, make it easier for you to maintain your page, and – most importantly – attracts visitors and potential business.

Here are some applications to help your business take full advantage of its Facebook fan page …

RSS Graffiti: Visitors to your Facebook page will need something to look at beyond your address and phone number. That means content. RSS Graffiti greatly reduces the stress of coming up with content to share on each of your social-media accounts by automatically sending your posts and tweets to your Facebook fan page. Easy to set up and free, RSS Graffiti can be used with any website or social application that has an RSS/Atom feed.

Schedulicity: Unfortunately this app will cost you a monthly fee but for less than $1 a day it adds a tab to your fan page that allows visitors to schedule an appointment with you directly from Facebook. And, while it can be a benefit to you and your existing clients, it’ll also help you find new clients. After all, making it easier for people to find and book your services can only help boost your business and your fan page’s functionality.

Contact Tab: Much like Schedulicity, this Facebook app makes turning visitors to your fan page into new contacts easier. With Contact Tab, you can collect all of your contact info in one place – from your address to your social-media accounts – and also add a map to your location and a form to send you a message directly from your fan page.

Pagemodo: Pagemodo makes it easier than ever to customize your Facebook fan page. Though the app comes with a price, it also comes with a variety of customizable templates that will take your fan page from dull to dynamic. You won’t need any coding or design skills, either. Features are easily added and include slideshows, video, contact forms, maps, and the ability to hide content behind a “gate” that requires interested visitors to first like your page before they can access the info.

Poll: Just what its name suggests, the Poll application on Facebook allows you to add a poll question to your page or profile. The poll shows up as its own tab and is great for gathering information from your fans and visitors.

More suggestions here, here, and here. Previous article on LinkedIn apps here.

 

The Ibis Network / www.theibisnetwork.com

 

Three Things To Know Before Starting A Social-Media Campaign

 

The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what?

Unfortunately, like anything else, to be successful requires a little advance planning, research, and know how. No, you don’t need a degree in computer science. But it helps to familiarize yourself with the terminology, the concept, and what has worked for others.

Here’s a quick three-step guide to what it is, what works, and what it takes to succeed …

Know What: You’ve heard that Facebook is hugely popular, so that’s a good place to start, right? Well do you want to set up a page or a profile? There’s a difference and knowing it is the difference between building your business and building a collection of your most embarrassing photos. Know the terms, the capabilities, and the purpose of each. Take a look at the definition of a blog and how that’s different from micro-blogging or what an RSS feed is and how it can help fill out your social-media profiles. You don’t need to become an expert but familiarizing yourself a bit more with what things are and how they’re used can help you build a plan that fits with your plan and works for your business.

Know Why: Which brings us to the next step … Building success online means keeping up communications and giving people a reason to visit your pages. Having a lot of empty space on the Internet won’t build your business. One of the biggest misconceptions people have about social media is that having your links spread across the web is the ultimate goal and you’re done once you’ve got your pages set up. A Twitter page isn’t an advertisement and, if it were, it wouldn’t be a good one without the tweets. Don’t bother setting up the pages if you aren’t going to use them. Or start with something you can handle, or that fits your business, and build from there. Start smart and small.

Know How: The key to social-media marketing success is understanding that it isn’t advertising. Think of it as a magazine that you’re publishing. You wouldn’t attract any readers if your magazine had no articles and, instead, was only advertisements for the same business, page after page. In other words, you have to produce content that people will want enough to return to your page for updates. The content is bait. You have to have something to offer before you can expect your social-media campaign to show measurable benefits. Empty profiles and links to your other web pages won’t bring you business. Having an interactive, informative, and entertaining presence online will.

The Ibis Network / www.theibisnetwork.com