LinkedIn claims to register a new member every second. Which means, in the few minutes it’ll take to set up a profile on the popular social-networking site, there will be hundreds of new prospective partners, customers, clients, and connections available to you. In other words, if you’re looking to take your business online or just looking for another opportunity to meet people and market your services, LinkedIn offers plenty of professionals and potential business to the social-media minded mortgage or real-estate professional.
Here are some tips to building a more productive profile …
Write a Summary: Writing a short professional bio will not only help visitors to your page learn more about you, your business, and your services, it’ll help visitors find your page to begin with. In other words, make sure to use the terms you’d hope people would use to find you. If you’re in the mortgage industry, say so. If you’re in Atlanta, add that. But, if you write about how much you love the outdoors, don’t be surprised when you’re contacted about fishing gear. Keep it professional and focus on your target audience.
Have a Goal: Decide what it is you want to accomplish with your LinkedIn profile and focus your efforts on that. Connecting with former co-workers and friends is fine but it won’t generate any interest in your business. If you logged on to meet other professionals in your industry or community, then search for and join relevant regional and industry-related groups to make more productive connections and generate potential business down the road. Remember, though, it’s about communication.
Use Applications: LinkedIn offers a number of applications that allow you to share everything from your Amazon.com reading list to your most recent blog posts. They’ll fill out your profile and can help drive traffic to your other pages, blogs, and websites.
Be Strategic: Once you’ve set up a page and joined some groups, develop some content, discussion topics, or questions to share. Then think strategically about how, where, and when to post it. You don’t, for example, want to post your content on Christmas morning, or on the weekends for that matter. Posting the right topic to the right group at a time when there’s likely to be more traffic and interest will make the difference between being ignored and being active in your community or industry.
For more LinkedIn tips from The Ibis Network, click here.
The Ibis Network / www.theibisnetwork.com