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Saturday October 25th 2014

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Posts Tagged ‘Professional Networking’

3 Easy LinkedIn Tips For The Busy Professional

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LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals and build a useful and beneficial plan. Below are 3 very basic ways to get the most from the LinkedIn without using high-tech explanations, time-consuming tasks, and confusing terminology.

Make A Set Goal: Sit down and consider all aspects of your business, then decide what your business wants to achieve through using LinkedIn as a social network. Many companies use the site to connect with former or present colleagues, referral partners, friends and school-mates. This will help build a connection base while promoting and marketing your company. It is also a good idea to  connect with other professionals in your community and industry in order to build relationships and glean information about your competitors.

Add A Summary: Write a professional bio explaining your company and what it has to offer. Make sure you add your business location and contact information in hopes of generating business leads. Add in keywords to ensure that individuals searching for your specific business or industry will find your page.

Be Strategic: Take into consideration the type of information you post and the timing of the post itself. Posting the right topic to a targeted audience at the right time will allow your post to experience optimal viewing potential. Strategically planning each post allows you to assist in building your company’s brand. Be sure that all of your content is professional and reaches a large audience at one time. Joining discussion groups and staying active with your audience is also an excellent way to build your brand and client base.

 

If you’re using LinkedIn and we’re not connected, you can find me here: http://www.linkedin.com/in/joshmillar/

Social-Media Marketing: Promoting Your Online Efforts Offline

To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information to the people most able to take advantage of it, you may have fans and followers in Finland but you won’t have clients in your own community.

Here are a few ideas for getting your business blog and online info into the right hands …

Email-Ready Newsletters: Okay, sending out a monthly email-ready newsletter isn’t exactly something you can do offline. But, if you’re already keeping a business blog, you’ve got content you can use to build a newsletter and your address book is likely filled with past clients, referral partners, and other local contacts to send it to. Compile your best posts and include your blog’s address with your other contact information, then hit send and repeat regularly.

Business Cards: Identify a few of your more successful social-media sites and incorporate them into your business card. You don’t want to go overboard with Facebook, Twitter, email, and blog addresses but adding an address or two to your business card is a great way to turn real-world contacts into part of your online community.

Everywhere else: Creativity is key when looking to garner attention online or anywhere else. Try this list of 39 offline places to promote your online efforts and think of some interesting ways to incorporate your Internet activity on fax sheets, letterhead, envelopes, ads, and more.

More social-media tips from The Ibis Network here, here, here, here, here, and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

Blogging For Business: How To Attract And Keep An Audience

Chances are, you’ve heard all about the benefits of keeping a business blog. You likely wouldn’t be reading this if you weren’t looking to start a blog or build upon an already existing blog. So let’s get right to it. Here are a few tips, thoughts, and ideas that should help you attract readers, and potential business, to your blog …

Think of Your Blog as Your Own TV Station: Like radio and television before it, the Internet is a means of communication. But unlike TV and radio, the Internet allows for equal and inexpensive access. Which means, setting up a blog allows you to broadcast your services, knowledge, and expertise to a larger audience than you ever could through traditional advertising, and at little to no cost. Keep it interesting, though. A radio station that only ran commercials wouldn’t attract much of an audience. Write for your target audience and offer quality content on a consistent basis.

Keep It Short: Coming up with content on a regular basis can be a struggle. Luckily, online readers tend to have shorter attention spans. After all, as quickly as they clicked on your site, they can click on another. That means, you don’t have to write 10,000 words per post. Posting short, easily digested information will encourage your viewers to spend more time reading your blog.

Syndicate Your Content: Once you’ve started producing content, spread it around. One of the many benefits of using social media for business is how easy it is to multiply your views by posting your content on multiple sites. Twitter and Facebook, for example, make it very easy to automate the process and quickly expand your influence online.

For more business blogging tips from The Ibis Network, click here and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Twitter For Realtors: Who To Follow And How

Now that you’ve set up a Twitter page, you’re likely wondering how long it’ll be before a flood of followers are hanging on your every tweet. You’ve heard that businesses were using Twitter to attract clients and customers but your page hasn’t generated a single comment, let alone a legitimate lead. So what’s next?

The first thing you should do is stop thinking of your Twitter page as an advertisement. You can’t tweet into a vacuum and think somehow your information will land in front of the right people. Your Twitter page is a means of communication, which means it’s a two-way street. In other words, the quickest way to generate activity is to target and follow the people, businesses, and areas you hope to communicate with.

Do a quick search for real-estate related terms, local businesses, and anyone in your area that might be interested in buying or selling real estate. Because Twitter doesn’t require the people you follow to approve you first, there’s no need to hesitate. Follow any and all of the results.

More tips, tools, and info below …

  • 4 easy Twitter search tools for Realtors here
  • 6 Twitter tools for networking locally here
  • Who should real-estate agents follow here
  • 10 people every Realtor should follow here
  • A handy search tool for Twitter here

For more Twitter tips from The Ibis Network, click here and here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

The Ibis Network’s Complete Audio Archive Now Online

Since 2005, The Ibis Network has offered free training and marketing seminars for professionals in the mortgage and real-estate industry. Now, for the first time, The Ibis Network’s entire audio archive has been made available online.

Listen free of charge, here.

TOPICS INCLUDE:

“USING SOCIAL MEDIA TO MEET REAL-ESTATE AGENTS AND GROW REFERRAL NETWORKS”

Todd Carpenter, social-media manager for the National Association of Realtors, discusses using blogs to create real-world relationships and establish credibility.

“DEVELOPING NEW REFERRAL RELATIONSHIPS”

Sue Woodward, president of content and publishing for Mortgage Success Source, shares the keys to targeting the right candidates for referral partnerships.

“MORE NEW CLIENTS, MORE REFERRALS & MORE REPEAT BUSINESS”

Professional speaker, trainer, and consult, Larry Marcus teaches techniques that will boost your referral and repeat business.

“ORIGINATION SECRETS FROM A TOP ORIGINATOR”

Greg Frost, national training director and a net branch owner/manager of PRMI Mortgage, shares his secrets to proactive communication and building relationships.

For more, please visit The Ibis Network’s complete Audio Archive. Also, check our Free Seminars page for current and upcoming seminars for Realtors and mortgage loan officers.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

5 Steps To Building A Bigger Business Network On Twitter

 

1. Make Friends

The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry or region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers. Search some keywords related to your industry here and follow the resulting users.

2. Ask Questions

Ask for feedback, advice, or opinions. Post a poll or a survey. Ask for information. Take the opportunity to listen and learn rather than using Twitter as a means for pure promotion and marketing.

3. Share Links

Find news, information, or anything else you find interesting and share the link with your Twitter followers. Sharing important or interesting information related to your particular expertise builds credibility and attracts like-minded users.

4. Offer Deals, Promotions, And Tips

Offer incentives. Discounts, deals, and valuable advice will earn you followers and promote your business and services.

5. Engage

Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Adapted from info found here, here, here, and here. Earlier Twitter tips from The Ibis Network here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Social Media Marketing Made Easy

A quick video explaining the importance of social media and some simple ways to effectively market your business online.

[youtube http://youtube.com/w/?v=gza8dvN8Hkc]

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

10 Tips For Using Your Facebook Fan Page

10 tips from the co-founder and CEO of Sprout

1. Don’t Lose New Visitors
2. Provide Fresh Content
3. Give Your Audience A Reason To Become A Fan
4. Update Away – But Put Yourself In The Fan’s Shoes
5. Be Smart With Your Images
6. Encourage Interaction In Your Posts
7. Nothing Spreads The Word Like Photos
8. Monitor And Engage
9. Determine Your Strategy In Advance
10. Treat Your Fan Page Like An Online Ad And Optimize

Click here for full article. From iMedia Connection.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Using LinkedIn To Grow Your Business

A short tutorial on using your LinkedIn network to grow your business. More here.

[youtube http://youtube.com/w/?v=IzT3JVUGUzM]

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

The Basics: Twitter For Business

Twitter, the social networking and microblogging service, has exploded since its creation in 2006. More and more, businesses are using the service as a quick and effective way to communicate with potential clients. Here are a few tips to help you take advantage of your Twitter page …

For help finding followers on Twitter, have a look at this list of 10 ways to find people on Twitter from Mashable.

Also, Twitter 101 for Business offers some good info.

Click here for an article on Twitter for Real-Estate professionals.

Also, a free service allowing you to post by email here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/