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Tuesday July 22nd 2014

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Posts Tagged ‘Referral Partners’

3 Easy LinkedIn Tips For The Busy Professional

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LinkedIn is the most popular professional networking site of the moment. It is almost expected that every company has their own professional page to create authenticity and reliability, though many companies may be unaware of how to use it to better their business. Like any marketing strategy, it takes time to create clear goals and build a useful and beneficial plan. Below are 3 very basic ways to get the most from the LinkedIn without using high-tech explanations, time-consuming tasks, and confusing terminology.

Make A Set Goal: Sit down and consider all aspects of your business, then decide what your business wants to achieve through using LinkedIn as a social network. Many companies use the site to connect with former or present colleagues, referral partners, friends and school-mates. This will help build a connection base while promoting and marketing your company. It is also a good idea to  connect with other professionals in your community and industry in order to build relationships and glean information about your competitors.

Add A Summary: Write a professional bio explaining your company and what it has to offer. Make sure you add your business location and contact information in hopes of generating business leads. Add in keywords to ensure that individuals searching for your specific business or industry will find your page.

Be Strategic: Take into consideration the type of information you post and the timing of the post itself. Posting the right topic to a targeted audience at the right time will allow your post to experience optimal viewing potential. Strategically planning each post allows you to assist in building your company’s brand. Be sure that all of your content is professional and reaches a large audience at one time. Joining discussion groups and staying active with your audience is also an excellent way to build your brand and client base.

 

If you’re using LinkedIn and we’re not connected, you can find me here: http://www.linkedin.com/in/joshmillar/

Why Blogging Is an Essential Tool For Marketers In 2013

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2013 will be a monumental year for blog marketing. Blogging, when done correctly, can be used as a direct and indirect mechanism to attract a large variety of visitors to your desired social-media page. The more visitors you drive to your sites the better probability of driving business awareness, and essentially, new customers. Blogs establish authority and interaction with visitors, existing clients, prospective clients, and referral partners. Listed below are 3 important reasons why every business should utilize business blogging as a marketing strategy in 2013 and beyond.

1.) Builds Your Brand: Blogging will help people understand what your company is all about and will further your company’s credibility by showcasing your knowledge. If you update your blog daily with compelling and relevant information, people will continue to visit. Visitors will be more likely to explore your other online sites and your company will be more likely to earn their business.

2.) Creates A Relationship With Clients: Blogging is an excellent way to connect with your clients if you cannot find the time for a face-to-face meeting. Blogging also allows you the opportunity to gain feedback from your clients, grow your database, and most importantly, strengthen your relationships. This is also an excellent way to show authenticity to your prospective clients by staying clear of solicitation or sales-talk.

3.) Expands Your Own Knowledge: When blogging, you are constantly researching and finding new information to highlight for your customers. Blogging will keep you, and your business up-to-date with current information and will make sure your business reaches its optimal potential.

For daily social-media tips, visit our Facebook page here

Important Ways To Market Your Online Networks Offline

Online-and-Offline-Marketing

Creating any social-media site will only provide a percentage of achievable revenue if you do not promote the site itself. Some businesses may get lucky with a few potential clients stumbling across one of their sites, but, as a whole you will have a much higher social-media success rate if you are marketing your online networks offline as well as online. Cross-marketing is essential to any business hoping to attract the optimal number of clients and reach a larger audience. Promoting your social-media presence offline will better help to generate income from your sites. Here are a few ways you can drive  awareness to your online sites using offline tactics.

Add Your Social-Media Networks To Your Business Cards: This will enable you to reach a larger audience in a simple, cost-effective way. Many businesses hand out business cards and/or leave them available for pick-up in the reception area of the office. People tend to regard this as a non-pushy way of receiving information about your company and, will be more likely to explore your social media sites online after a face-to-face encounter with you. You should also add your networks to all of your brochures, flyers or promotional products.

Mention Your Social-Media Networks In More Traditional Advertising Outlets: This may seem like common sense, but many business fail to include their social-media networks when advertising via radio, newspaper or television. People will know you have a professional web presence and can choose the easiest way to find  and connect with you online.

Utilize Event-Marketing Opportunities: When your business is hosting an event or being recognized at a social function, take some time to ensure your audience is aware of your social-media networks.

Word Of Mouth: This is the oldest, effective way of helping a wider audience become aware of any marketing promotion you may be running. Don’t be afraid to ask prospective clients or referral partners to connect with you through their social network of choice.

 

For daily social-media tips, visit our Facebook page here

HereDeixis – In linguistics, deixis refers to the phenomenon wherein understanding the meaning of certain words and phrases in an utterance requires contextual information.

Why Content Marketing Is Essential

Social Connections

The importance of content marketing is vast; it encompasses all formats and can be utilized to attract customers. Content marketing is an expansive term for marketing via digital media such as social media, blogging, content syndication, newsletters, email marketing and more. If you are neglecting to use content marketing, then you are failing to connect with prospective clients and referral partners that you may not have been able to connect with using traditional channels. When content marketing, it is a necessity to provide your customers with fresh, relevant, and advantageous information. Listed below are three reasons why content marketing is essential to achieve a successful marketing campaign.

1.) Keeps Happy Customers: The general pubic is being perpetually assaulted with advertising; people are exhausted from seeing ads covering every website they visit. Content marketing is a way to get beneficial information about you or your business to the public without hassling them with ads. The key to hooking your targeted demographic is simple: Give them what they want. Trusted, useful, reliable information that they will find valuable.

2.) Spread The Word: Content marketing, when done correctly can have a dramatic impact on customers if they enjoy the provided information. Viewers that benefit from your material are more prone to share your information online or by word of mouth. Businesses can generate a large customer base by putting their voices to use. Word of mouth can also have an opposite effect if you have not marketed properly. Make sure that the information you post is not wasting readers’ time and is relevant to your readership.

3.) Build Trust:
Learning customer concerns, asking questions, answering questions and providing readers with useful information will, in turn, create a bond between you and your client. Through natural interactions and reciprocal dialogue, you will be learning about their needs and wants, allowing you to build trust and assist them while also working to continually improve your business and strengthening the core building block on the chassis of healthy client-relationships.  Trust is key.

For daily social-media tips, visit our Facebook page here

HereDeixis – In linguistics, deixis refers to the phenomenon wherein understanding the meaning of certain words and phrases in an utterance requires contextual information.

The Basics: Four Simple Steps To Improving Your LinkedIn Profile

 

It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try LinkedIn. LinkedIn is the most popular business-oriented, social-media site on the web and offers a way to focus on business while making connections online. Unfortunately, it also requires a little more attention to detail than it does to tweet what you had for lunch.

Here are some tips for beginners …

Finish What You Started: It’s one thing to leave your likes and dislikes off your personal Facebook page. Nobody will fault you if you don’t divulge your preference for lighthearted, romantic comedies. LinkedIn, on the other hand, is more like an online resume. So treat it as such. Leaving important information off your profile – such as past work experience, a bio, a photo, or specialties – will not only make you look like you can’t finish a job but it’ll also be less likely to catch anyone’s attention. And it isn’t only job-seeking college students who benefit from the social-networking site. There are more than 100 million members on LinkedIn. Which means, the more info you include, the more likely you’ll meet prospective clients or referral partners among that 100 million.

Invite Your Address Book: Okay, this isn’t as easy as it sounds. Sure, LinkedIn offers a way to import all of your contacts from your email address book. But be careful. After all, you’re setting up a professional network. In other words, you may not need to connect with your mother, old friends from high school, or your cousin Larry. Save the personal connections for your personal pages. Keep focused and professional.

Participate: So you’ve filled out your profile and imported any business contacts to your LinkedIn profile. The next step is getting active on the site. LinkedIn offers the ability to join as many industry-related groups and discussions as you wish. So do it. Search groups by category or keyword and focus on your region or industry. Once you’ve joined, ask a question or answer an existing query. If nothing else, you may learn something from someone. At best, you’ll make new contacts within your industry and region that could lead to business down the line.

Recommend To Be Recommended: On LinkedIn, recommendations bolster your credibility. After all, if you’ve got a lot of recommendations, you’re most likely trustworthy and not out to scam, spam, or swindle anyone. But how do you get them? Well, start by recommending people you’ve had positive business experiences with. Once you’ve made some recommendations, it’ll be a lot easier to get some in return.

The Four Cs of Social-Media Success

Social media can be like a Sunday morning crossword puzzle, both simple and enraging. The only difference is the answers to your social-media questions aren’t published in the next day’s newspaper. In order to help demystify social media for you, we’ve developed the following easy-to-remember keys to online success.

Here are the Four Cs of social-media marketing:

Communication: The first and most important thing to remember when pursuing a social-media strategy is communication. It is, after all, what social media is all about. It exists to provide an online platform for people to converse, share, and keep in touch with one another. For business, that means your social-media pages exist as a platform to communicate with past and future clients, referral partners, and potential business. If you aren’t communicating with your contacts, posting content, and participating in groups and forums, you are doing it wrong. You’re a wallflower and an observer. In order to change this, start sharing information, links to interesting articles, questions, thoughts, and offers on your social-media pages. Engage with your contact list and try and entice a response.

Consistency: Once you’ve begun participating, keep it up. Delivering quality content on a consistent schedule is a great way to encourage your contacts to interact with your page. You’re bettering your chances of capturing someone’s attention every time you post something to your page. That means, if you’re posting once a month, you likely won’t see results for awhile. If, however, you’re posting on a weekly or daily schedule, you’ll see more activity. In other words, activity begets activity. Participate and you’ll see more participation. You get the idea.

Content: The most difficult thing about achieving success with social media is producing quality content. What and when is important and makes a difference in the results. There are, however, some simple rules. Stay away from direct advertising or promotion. It’s a fast way to lose visitors. Try to imagine what someone in need of your particular service would find interesting and informative and go with that. Keep it professional. Share news and opinions relevant to your industry or region. Present yourself as an expert and field the questions and comments that come along with your posts. Keep on top of things and find a rhythm. Ultimately, if you’re posting consistently, offering quality information, and staying on top of any comments and questions that come your way, you’ll see results.

Commitment: You have to stick with it. Among the top mistakes people make online is giving up. If you’re expecting something immediate, you’re going to be disappointed. You can’t approach it like an advertisement. Show some enthusiasm for the medium and you’ll find an enthusiastic audience. Treat your social-media pages like a chore you have little interest in completing and your response will mimic your effort. You’ll get out of it what you put into it. Give it some time and effort before throwing in the virtual towel.

By The Numbers: 8 Reasons Your Business Needs Social Media

 

It’s hard to argue with numbers, unless you’re a mathematician or Pythagoras. And so, we’ve provided a list of social-media stats, numbers, and raw data to help convert the skeptics and offer encouragement to those who seek it.

There are more than 800 million active Facebook users. That’s right, 800 million. And Americans spend more time on Facebook than on any other website. That means, they aren’t on your website. Which means, you should probably have a Facebook page. Setting up a Facebook fan page for your business is an excellent way of making sure that you have a presence on the website most of us are presently perusing.

Social media apps are the third most downloaded apps among smartphone users. That means, the increasing number of people who access the Internet from their cell phone are, increasingly, using it to access their social-media pages. If people are that invested in their social-media pages that they want to be able to access them wherever they are, that’s a pretty good indication that having a social-media plan for your business isn’t likely to be time wasted on a passing fad.

78% of small businesses are using Twitter. Now we understand this comes dangerously close to the everybody-else-is-doing-it line of thinking but everybody else is doing it. And they can’t all be wrong.

41% of people using LinkedIn for marketing have generated business with it. LinkedIn is often confused for a job-hunting website but it’s also a great place to connect with other professionals, referral partners, and potential clients.

There are 3.5 billion things shared on Facebook each week. That means, blog posts, links, news, etc. That also means social-media is a high-tech word-of-mouth machine. Having your info shared is the quickest way to meet potential business online.

On Twitter, interesting content is the number one reason people retweet. In other words, if your content is interesting you’re more likely to have your content shared. Humor and personal connection were the second and third most common reasons for retweeting. Which means, if you’re not funny, you’d better be interesting.

79% of companies are using or planning on using social media. And that’s according to Harvard Business Review. Their survey found 58 percent of companies were already engaged on social-media sites, while an additional 21 percent had plans to launch a social-networking campaign.

57% of companies using blogs reported that they’d acquired customers from leads they generated through their blogs. And don’t believe it when you hear someone say that blogs are no longer relevant. In fact, between 2009 and 2011, the percentage of businesses that blog increased from 48 percent to 65 percent.

The Ibis Network / www.theibisnetwork.com

 

Email Marketing: Crafting Content That Your Mailing List Will Read

For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the success, or failure, of your online activities. And nowhere more so than when launching an email marketing campaign.

Here are some tips …

Headlines: Okay, start with the subject line. It is, arguably, the most important part of your email. It will determine whether or not the recipient even opens your mail, let alone reads any of it. That means, you’ll have to start thinking of your email subject line as though it was a headline in a newspaper. In other words, you’ll have to give ‘em enough info to know what to expect but also spur enough interest to get your mail opened and read. Subjects left blank, vague, or suspiciously urgent will get you deleted on the spot. For examples, pay attention to the emails in your own inbox. Which subject lines sparked your interest and which didn’t? Mimic and repeat.

The Body: The trick to a successful email-marketing campaign is making the people on your mailing list feel like they’re not on an email-marketing list. That means, keeping it light and easily digested. It also means adding a little personality to your emails. If you’re sending out dry sales pieces, you’ll be treated accordingly. Add a little of your own voice to the emails and include all the pertinent info right there in the body of your email. Don’t fill up on attachments. Instead, copy-and-paste any relevant info, so your recipients won’t have to do any extra work. Sure, it’s only an attachment. But the less you ask, the more you’ll receive. After all, we’re all inherently lazy.

The Content Farm: So now you’re wondering where email marketing fits into your social-media marketing campaign. Right? Well that’s to be expected. Here’s the thing … Integrating your social-media pages and your email marketing campaign is not only the most effective strategy, it’s the least labor intensive. In other words, use your mailing list to promote your social-media sites and your social-media sites to add to your mailing list. Use each to boost the other. And share content, while you’re at it. Say you’ve just posted something to your business blog and wanted to ensure someone, other than you, reads it. Send out an email announcing the post with a link, a few highlights, and a short note to your clients and partners. Make it personal, easy-to-read, and top it with an enticing subject line.

The Ibis Network / www.theibisnetwork.com

How To Drive Traffic To Your Website And Be Found On Search Engines

On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you.

Here are a few strategies to help you start driving up your numbers …

Blogs and Social Media: The good news is this option won’t break your budget. The bad news is you’ll have to invest some time and come up with content to share on your network. Getting noticed by search engines takes time. So, if you’re looking for an overnight success, perhaps an advertising campaign is better suited to your needs. If, however, you’re able to regularly contribute, post, and interact with your social network, you’ll build word-of-mouth and traffic to your business website. The more you participate, the quicker it’ll happen. Not only will each blog post, tweet, and Facebook update boost your traffic and search-engine rankings, if done correctly, they’ll be an effective way of keeping in contact with referral partners and clients while attracting new business.

Online Advertising: The advantage of pay-per-click advertising is that you only pay per click. You set the keywords, target your region, and budget and pay only when someone visits your website as advertised on search engines, websites, or advertising networks. That means, unlike an ad in a newspaper, pay-per-click ads cost you only when they deliver traffic to your site. The disadvantage is you have to pay whether that traffic generates new business or not. Which means, it can get expensive if your ads aren’t properly targeted. And, until they are, you’ll be paying for errant clicks and aimless visitors.

Everything Else: Ultimately, the benefit of building your presence online is there are limitless tricks and tips to help you – not only get started – but effectively build your business. Blogs and social-media sites are packed with resources and tools to help you share your content across your network, easily link back to your business website, and offer added value through widgets, plug-ins, and apps. And, though it may seem daunting at first, any help you need along the way is no further than a quick Google search. Additional tips here.

The Ibis Network / www.theibisnetwork.com

Three Common Social Media Mistakes To Avoid

Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans than Oprah within a week of setting up your first account. Take your time and don’t get discouraged.

To help you get started, here are a few common mistakes to avoid …

Keeping Quiet: It’s easy to fall into the trap of only promoting your social network while you’re online. But driving traffic to your sites means getting the word out. Even offline. If you’re keeping a blog, talk about it as much as possible. Ask clients to visit. Ask your friends to visit. Mention it in meetings and at industry events and anywhere else you’re in contact with potential readers that fit your target audience.

Doing Too Much: Once you’ve got yourself registered on your social network of choice, it’s tempting to start following and friending every page, profile, and person you come across. And, while it is a good idea to connect with industry and community contacts, clients, and potential referral partners, building your network requires some focus. If you find yourself following 500 people on Twitter and the majority of them are your favorite actors, actresses, singers, and athletes, you’re likely not going to see any benefit to your business. You’re also never going to be able to locate your actual contacts through the mess of tweets filling your inbox.

Giving Up: There as many cliches about practice making perfect as there are reasons to keep with it. Sure, at first, it’s a struggle to find the time or the content or the purpose behind your social-media efforts. But with a bit of focus, and a commitment to engaging and interacting with your online network, the benefits will come. Don’t fill out your profile, let it sit for a month, and then proclaim the Internet a waste of your marketing efforts. If at first you don’t succeed …

More tips from The Ibis Network here, here, here, here, here, here, here, here, and here.

Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog

If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world.

Here are some simple steps toward more effective blogging …

Keep a Schedule: You can find so-called experts that will advise you to post, at least, five times a day . You can find others who will advise that you should post no more than once or twice a week. Both of them are right … and wrong. Only you can determine how much time to invest in your business blog. But don’t become discouraged if you can’t generate enough content to post every 20 minutes. If you keep a consistent schedule, readers will know when to expect updates. If you only post once a week, people reading your blog will learn to expect your weekly post and return to your blog accordingly. Sporadic posting, on the other hand, will leave even interested readers confused about how often to check your site.

Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative.

Make It Easy To Find: There are plenty of sites that will tell you about the importance of keywords, tags, and search engine optimization. And all of those things can be an effective way of getting your site noticed. But an even easier, and more targeted, way of attracting readers to your blog is telling people about it. Put links to your blog on your website and in your email signature. Put the address anywhere you’d put your website’s, including business cards and marketing materials. Syndicating your content through social media sites is another good way of spreading the word and luring readers.

For more business blogging tips from The Ibis Network, click here, here, here, and here.

The Ibis Network / www.theibisnetwork.com

5 Ways To Grow Your Mailing List For Real-Estate and Mortgage Professionals

Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new listings, or neighborhood events, you’ll need to have a mailing list in the first place.

Here are some ideas for growing a mailing list that will boost your business and your reputation …

Use a Newsletter: If you have a newsletter that you forward among colleagues, partners, and prospective clients, include some instructions on how to subscribe to your mailing list along with it. It doesn’t need to be long and involved, just add a sentence explaining how to subscribe for anyone getting your newsletter for the first time.

Use Your Emails: Any correspondence can be an opportunity to add to your list. Including subscription information in your emails along with your signature means you can build your list each and every time you send an email. Again, it need be nothing more than a quick note asking them to respond to an email address to opt in.

Use Open Houses Or Other Events: If you’ve set up an open house, or any event where you’ll have a gathering of potentially interested attendees, ask for their email addresses with an explanation of what you’ll be sending them. Chances are if they’ve showed up to an open house, they’ll be interested in receiving more information from you, as long as they’re assured you won’t be bombarding them with emails every other hour.

Use Social Media: If you’re on Facebook, Twitter, or LinkedIn, use the followers, fans, and connections you’ve already made to build your mailing list. Ask them to sign up to your mailing list and explain that you’ll be sending out information and offers exclusive to your list.

Use a Free Consultation: People love deals. Offering a free consultation for signing up to your mailing list is a great way to get people interested and comfortable giving their information to you. Giving a little something extra will grow your list and many of those freebies will soon turn into real business and loyal customers.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

Social-Media Marketing: Promoting Your Online Efforts Offline

To prevent your social-media profiles, posts, and online efforts from retreating into the forgotten corners of Internet obscurity, you’ll have to give them a push into the real world. Sure you can garner some search-engine attention for having consistent content and a presence on all the major networking sites, but, unless you’re delivering your information to the people most able to take advantage of it, you may have fans and followers in Finland but you won’t have clients in your own community.

Here are a few ideas for getting your business blog and online info into the right hands …

Email-Ready Newsletters: Okay, sending out a monthly email-ready newsletter isn’t exactly something you can do offline. But, if you’re already keeping a business blog, you’ve got content you can use to build a newsletter and your address book is likely filled with past clients, referral partners, and other local contacts to send it to. Compile your best posts and include your blog’s address with your other contact information, then hit send and repeat regularly.

Business Cards: Identify a few of your more successful social-media sites and incorporate them into your business card. You don’t want to go overboard with Facebook, Twitter, email, and blog addresses but adding an address or two to your business card is a great way to turn real-world contacts into part of your online community.

Everywhere else: Creativity is key when looking to garner attention online or anywhere else. Try this list of 39 offline places to promote your online efforts and think of some interesting ways to incorporate your Internet activity on fax sheets, letterhead, envelopes, ads, and more.

More social-media tips from The Ibis Network here, here, here, here, here, and here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

The Benefits of Blogging for Mortgage Professionals

These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things to consider …

Blogs Generate More Traffic: To establish your business online, you need to show up in search-engine results. And to show up in search-engine results, you need regularly updated content. Search-engines such as Google, Yahoo! And Bing respond to frequent updates. In other words, if you’re blogging, you’re more visible to potential clients and referral partners. You’re also providing an ongoing source for useful, relevant information in your industry that will only increase your chances of setting yourself apart from the field.

Your Blog Is Your Brand: Setting up a blog and updating it regularly is an excellent way of showing potential clients that you’re more knowledgeable, credible, and committed than the competition. A traditional website isn’t updated often, or ever. Which means, that anyone viewing your business website won’t find much more than a short bio, contact information, and some testimonials. A blog offers you the ability to further brand yourself and make an impression while offering them pertinent news, industry info, and chance to build trust in your services.

Your Blog Will Cost Nothing But Time: In comparison to the cost of traditional advertising, a blog will cost you next to nothing. It will, however, require some patience. The most successful blogs have an average age of nearly 34 months. That means, you have to make a commitment to keeping your blog updated with fresh material and you have to keep at it. You can’t write three short blog posts and then get frustrated that the money hasn’t rolled in. Frequent content and time are a winning combination when it comes to creating better search-engine rankings and building a reputation in your community.

For more business blogging tips from The Ibis Network, click here, here and here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/