Posts Tagged ‘Reputation’
Having a strong social media presence is crucial to having a successful business. One of the key elements to a strong social-media campaign is consistency, which can prove to be more difficult than it sounds. Simply getting your brand out there is not enough; your brand may be represented differently on other social media sites, creating confusion. Below are some tips to keep a consistent social-media presence.
1.) Get Everyone On The Same Page - When you are representing your brand via social media, having everyone inside your company in unison regarding how to present that brand is essential, especially with larger companies. Always remain hyper-sensitive to your brand’s presence and stick to it. Holding regular meetings within your company to be sure everyone has a running knowledge of your brand can help to ensure that you are all working together.
2.) Be Consistent In Interaction - Your brand needs a personality to separate it from other brands. The way you engage your followers is the main method by which you can create that personality. The way you interact with the fans, as well as the times you choose to interact with them, should remain consistent to help strengthen your brand’s presence. Keeping cohesive brand personality will help you remain consistent and build trust with your followers.
3.) Business First - Many companies tarnish their brands by trying too hard to please people on different social-media sites, and thereby diversifying their brand’s persona. It’s important to remember that you cannot please all of the people all of the time. Keeping your message professional and on track with your social-media campaign will build brand consistency.
4.) Know Your Market - By understanding the market you intend to cater to, you will be able to stay more consistent. A little research can go a long way in this case. If you don’t understand the intricacies of the market you are targeting, you risk using marketing ploys that could fail in the long term. Remember that anything you put on social-media sites is subject to be viewed and criticized by the public, which if not true to the market’s needs and desires, could hurt your attempt at success.
5.) Consider A Professional - If this all feels like a bit much, you may want to consider hiring a professional to do it for you. The main drawback to this method, other than the extra cost involved, is that you are bringing in someone from outside the company that will need to be familiarized with your campaign goals and brand personality. However, if your company struggles to find a way to stay consistent, this may be a valid option.
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Many companies are striving to acquire more “Likes” for their Facebook
business pages and may have difficulty finding success. The more “Likes”
your page gets the better the odds that your page will be seen and
visited by your targeted audience while optimizing your exposure to
prospective clients in your extended network. Below are 5 helpful ways
you can increase your Facebook “Likes”, grow your fan base, and build a
powerful social-media marketing strategy.
1. Incorporate The “Like” Button On Your Company’s Website- This will
help your online visitors easily find your Facebook page and, in turn,
increase the chances of them “Liking” your company’s Facebook page.
2. Utilize Your Email Signature- Add an icon in your email signature
that will alert contacts to your Facebook page when they receive an
email from you. This is a simple and effective way to share your
business page with established and prospective clients.
3. Offer Incentives- Running promotions is an excellent way to gain more
“Likes” on your page. For example, those who “Like” your page will be
entered into a raffle or contest. This is a proven method to build your
4. Stay Engaged And Interact – Give your fans a way to express their
opinions. Be sure to reply to posts made by your fans and stay active on
your page so people will see your company as a reliable source. Use the Facebook “poll” feature as a way to get users to engage and
submit their opinions, and to show that you really are interested in
hearing what they think.
5. Add A Link To Your Facebook Page On Your Blog- Blogs are becoming
more and more popular among businesses as a quick way to keep clients
informed and up-to-date on industry news and company events. A daily
blog presence also serves to build your reputation as an expert in your
network. Additionally, blogs can help drive visitors to your Facebook
page and your company website.
For daily social-media tips, visit our Facebook page: here
We know what you’re thinking. You’re thinking, “It’s 2012, do I really still need a business blog?” Well, the short answer is yes. Though blogs – in Internet years – are a nearly ancient form of online communication, they’re still an effective and totally customizable platform for furthering your business and boosting your brand.
Here are a few reasons you still need a blog in 2012 …
It’s RSS, Baby: RSS stands for “real simple syndication.” And syndication is the name of the game, even in this age of smart phones and tablets. Having a blog means you have an RSS feed. Having a RSS feed means your content can be easily spread across the Internet through any website or app that links via RSS. This feed contains all the words and photos and anything else you post to your blog. Now say you’d like to share that content on your Facebook page. Well that’s as easy as finding a RSS app and filling in the address to your feed. In other words, you need a business blog to use as home base for all the content you create to share with your clients, customers, partners, followers, and fans online.
It’s A Custom Fit: Blogs, as they were originally known, were nothing more than an online scroll of entries posted by whomever set up the page. These days, however, your blog can do just about anything. In fact, you can even set up a storefront and sell products complete with a credit-card checkout and shipping rates, if you wish. There are an endless number of themes and plugins, which make having a blog a completely customizable form of social-media and online marketing. It’s the closest thing available to a paint-by-numbers website. Having a dynamic online presence can only improve your reputation and help convince potential clients of your expertise and professionalism.
It’s Home Base: Think of your blog as home base for your social-media campaign. It’s where you create content and test new ideas. From your blog, you can see what does and doesn’t work and then take that to your Facebook, Twitter, or LinkedIn page. With a blog, you’re afforded more freedom and function than you are on any of the major social-media platforms. Because of this, you’re better able to get creative and see what your audience responds to the most. It’s also a great way to create traffic between your pages by linking to your blog from your social-media pages.
Setting up a social-media strategy for your business is a lot like buying a box of donuts. After all, no one donut can fulfill all of your sugary needs. Maybe you’ve got a taste for chocolate and sprinkles but also need something plain to go with your morning coffee. This explains why they’re sold by the dozen. Now you won’t need a dozen social-media sites to properly harness the power of the Internet and propel your business forward. You may, however, want to consider your choices, your purposes, and which options make the most sense for your business and what you’d like to accomplish.
LinkedIn: LinkedIn is fairly cut and dry. It’s the largest social-media site devoted to professionals and that means you won’t be sharing space with your 13-year-old niece. It’s Facebook for business and it provides a platform to get in touch with other professionals in your region and industry. If you’re looking to meet people, network, and maybe get some referrals, LinkedIn is a good place to start. It’s also a good place to learn. Joining groups and asking questions can lead to new connections but it can also lead to knowledge. Have a look around and see how other professionals are benefiting from LinkedIn. It isn’t all resumes and job hunters. But it is drawing 33.5 million users a month.
Twitter: Twitter is also pretty simple to understand. It’s just like having a blog, only your posts are limited to 140 characters. That means, it’s designed to publish information in quick, continually updated bits. That’s why it initially gained a reputation for being the tool of self-involved Internet-addicts needing to share each and everything they’re doing as they’re doing it. Well it’s evolved from a site where you find out what your friends are having for breakfast. Everyone from neurosurgeons to politicians to your next door neighbor has a page. Which means, it’s all in how you use it. Type the name of your industry and scroll through the most recent tweets related to your business. It’ll provide a glimpse of what Twitter is and why it’s good for your business.
Facebook: Facebook is the trickiest of the big three. It started as a purely social site for college students but is now so large that it’s almost its own micro-Internet. And because it’s the site Americans spend most of their online time browsing, it’s become an important part of any businesses’ social-media strategy. More and more, businesses include their Facebook fan page’s address in their marketing and advertising. Use it for promotions and educating your customers. Offer them a deal or discount for liking your page. Carve out a spot so that you have a platform on the world’s most popular social-media site. It may not pay off in a week but not having a presence on Facebook means ignoring the fact that nearly everyone is using it and the time they spend on it is time they won’t be looking at your website.
Nobody likes a poorly timed call from a telemarketer. Answering a call about having your carpet cleaned when your house has wall-to-wall hardwood floors is never welcome, least of all during the dinner hour. But, what if that telemarketer, rather than trying to sell you something you didn’t need, gave you some information you could use? What if every time you answered a call from a telemarketer they didn’t try to sell you anything but, instead, told you something fascinating and then left you alone. You may be more opened to future calls. This is the theory behind social-media and content marketing.
Here are some tips on content creation and building a presence and reputation online …
Know Your Audience: You’ll find articles suggesting you need to post multiple times a day to your blog, Twitter, and Facebook page. And yeah, the more you post the more attention you’re likely to get. It’s the old quantity over quality argument. In order to drum up some new business, however, you needn’t follow any arbitrary number of posts per day, week, or month. More importantly, you need to determine what kind of content your customers and potential clients would most benefit from receiving. Sending out a tweet every hour that doesn’t appeal to your customers and has nothing to do with your business won’t gain you any respect or attention. Posting something of value, however, can result in a new connection regardless of the frequency.
Know Your Topic: It’s tempting to get online and fill your pages with everything from the personal to the professional. And when you’re starting out and having difficulty finding appropriate content, posting about your favorite hobbies and habits may seem like a good way to get going. But nobody shopping for your particular services is going to choose you over your competition simply because you share the same taste in television, food, or sports teams. They will, however, take a longer look at your page if you’re consistently posting educational, informative, and interesting content aimed at helping them make better decisions. Give your audience what they’re looking for and they’re more likely to come looking for you when they’re ready to do business.
Know Your Purpose: Because it’s easy and free, setting your business up with a social-media profile may seem less valuable and vital. In other words, it may not seem like something that requires time, effort, planning, and forethought. It does. Spending a little time figuring out how you want to present yourself, what kind of content you’d like to offer, and who your target audience will be, can make the difference between a successful campaign and a half-empty Facebook fan page. You wouldn’t, for example, take out an advertisement without considering what it says, where it runs, and how it brands your business. So the same amount of consideration should go into your social-media properties. Keep them professional, up-to-date, consistent, and timely for best results.
There aren’t a lot of self-described idiots out there. Which is to say, people like to believe they’re smart. And that’s the reason branding your business online is so important. After all, your customers and clients want to feel like they’re making an informed decision before spending their money. So the more information you share, the more they feel like they’re making a smart choice by choosing to do business with you.
Here are some tips to building a better business brand through social media …
The Foundation: In order to properly brand your business, you’ll need a foundation. That means, having a business blog. Having a blog provides your social network with a focal point. It also offers a convenient way to share content that can then be posted on any additional social-media sites you’ve set up. Make sure, though, that your blog represents your business professionally and consistently. Pay attention to the theme, layout, and widgets you’re using. Though it’s tempting to use all the bells and whistles available to you, a cluttered blog means a cluttered brand. Make sure it’s easy to read and, most importantly, easy to identify who’s in charge. You’ll want visitors to read what you’ve posted on your blog but you’ll also want them to know who you are and what you do.
The Goal: It’s easy enough to get yourself a blog and/or a Facebook page, Twitter account, or LinkedIn profile but you’ll also need a goal. The idea behind social-media marketing is to brand yourself as an expert and a resource. You want people to do business with you and you’re online to give them better access to you, your knowledge, and your business. In other words, your goal is to offer valuable information about your services, industry, and business and to share it with potential clients and customers. If you’re seen as knowledgeable, experienced, and willing to spend the time to make sure your clients are informed, you’ll increase the visibility and reputation of your business.
The Benefits: A properly branded social-media campaign can provide many benefits to your business. Most of all, it increases customer loyalty and referrals as it creates a stronger bond between you and your clients. If you’re communicating with your customers, sharing content, and responding to comments and questions online, you’re boosting the likelihood that those customers will remember you next time they’re in the market for your services or know someone that is. Social media also offers a platform for you to research your region and industry to help you better your business. Most of all, though, it serves as a word-of-mouth generator. The more you participate, the better the success rate.
The Ibis Network / www.theibisnetwork.com
Face it. You’re no Hemingway. And frankly, you don’t need to be. Keeping a business blog doesn’t require you to be a literary giant but it will require you to come up with some topics to write about.
In the end, knowing what to write is more important than knowing how to write. Which means, you can stop worrying over whether or not you can wow an audience of online onlookers and start worrying about having some ideas to start with. Here’s a quick list of places to go for topics when your blog is blank …
Your Clients: We’re not talking testimonials here. We’re talking about turning your customers’ problems and successes into the basis for blog posts. Take a particular client and address their issues and the solutions you came up with to solve their problem. Try to illustrate a larger point using their specific example. Chances are there are other people out there facing some of the same troubles and would benefit from reading the story of someone’s positive experience. You’ll have to be careful not to sound too self-serving but writing about what you know is easier than crafting content out of nothing. And what do you know better than your own business?
The News: Scanning news headlines for hot topics and relevant industry info can provide inspiration for blog posts that benefit your business. Relaying important news and information in a way that’s easily read and understood can be a perfect way of educating your clients and boosting your reputation as an expert in your field. Also, have a look at competitor’s blogs. Having an idea of what others in your industry write about can be a great way to drum up some ideas. Of course, you can’t steal their material but you can see what works and what doesn’t and take it from there.
The Rest: The Internet is a treasure trove of material and ideas are never further than your next Google search. There are plenty of sites with never-ending lists of blog topics and starter ideas. Polls, lists, trends, industry surveys, frequently asked questions, how-to articles, glossaries of common terms, beginner’s guides, statistics, mistakes, dos and don’ts are all among the usual suggestions. And they’re good ones. Mix ‘em up, keep it fresh, and don’t get easily discouraged.
The Ibis Network / www.theibisnetwork.com
Say you’re a fisherman. Selling the fish on what an excellent chef you are and how delicious they’d be if they’d just get in the boat wouldn’t catch you many fish. However, lure them in with bait and, with a little patience, you’ll have them hooked. Content marketing through social media works in much the same way. But without the use of actual hooks, which are terrible for repeat business.
The content you post on your profiles, pages, and blogs should act as a lure and, once you’ve got their attention, your elevated reputation and professional online presence will be the hook. In other words, attract the type of clients you’re targeting with informative, relevant, and interesting information and then, after gaining their trust and esteem, you’ll have an easier time converting those online contacts into real-life business.
Here are some tips on creating content that grabs attention and builds your business …
Have A Plan: You’re already busy. Now start writing daily blog posts, tweets, and Facebook updates without any direction or idea of what to write or who to send it to. That’s a recipe for frustration. Having a plan means figuring out who you’re trying to attract and building some ideas from there. Whatever business you’re in, you likely see the same problems and hear the same questions over and over again. Think of those things and use them as the basis for blog posts. Explain something about your job. Offer them industry info that informs and educates. Give them a reason to return and remember your name.
Be Subtle: Perhaps the most frustrating aspect of content marketing is how indirect and hard to track it can be. It’s tempting to want to set up a blog and post every hour about how great you are and how much people need your services. But online attention is fickle. And the likelihood that anyone sat down in front of their computer hoping to read about how much better at your job you are than anyone else is slim. Having interesting and entertaining content, even if it’s not directly related to your profession or business, will attract attention and build brand recognition. But it’ll take patience and the realization that you’re not going to close business every time you post an update.
Be Creative, Not Self-Serving: Now for some ideas … Create a checklist or planning worksheet. Create “thank you” posts for subscribers and followers and send it on holidays or as a small gift to your readers. Address common objections you face when selling your product or services. Create a “Best Of” or “Top 10” List. Write up some do’s and don’ts, common mistakes, or things to avoid. Comment on other people’s blogs or use their blogs as inspiration for your own posts. In general, put yourself in your clients’ shoes and think of things they should know or would be interested in reading and then distribute and syndicate your content through your social-media sites. More ideas here.
The Ibis Network / www.theibisnetwork.com
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new listings, or neighborhood events, you’ll need to have a mailing list in the first place.
Here are some ideas for growing a mailing list that will boost your business and your reputation …
Use a Newsletter: If you have a newsletter that you forward among colleagues, partners, and prospective clients, include some instructions on how to subscribe to your mailing list along with it. It doesn’t need to be long and involved, just add a sentence explaining how to subscribe for anyone getting your newsletter for the first time.
Use Your Emails: Any correspondence can be an opportunity to add to your list. Including subscription information in your emails along with your signature means you can build your list each and every time you send an email. Again, it need be nothing more than a quick note asking them to respond to an email address to opt in.
Use Open Houses Or Other Events: If you’ve set up an open house, or any event where you’ll have a gathering of potentially interested attendees, ask for their email addresses with an explanation of what you’ll be sending them. Chances are if they’ve showed up to an open house, they’ll be interested in receiving more information from you, as long as they’re assured you won’t be bombarding them with emails every other hour.
Use Social Media: If you’re on Facebook, Twitter, or LinkedIn, use the followers, fans, and connections you’ve already made to build your mailing list. Ask them to sign up to your mailing list and explain that you’ll be sending out information and offers exclusive to your list.
Use a Free Consultation: People love deals. Offering a free consultation for signing up to your mailing list is a great way to get people interested and comfortable giving their information to you. Giving a little something extra will grow your list and many of those freebies will soon turn into real business and loyal customers.
Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website