The Ibis Network's Social-Media Marketing Tips
Tuesday September 2nd 2014

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Posts Tagged ‘Search Engine Optimization’

The Layman’s Guide To Search-Engine Optimization

 

Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s headquarters. Still, you don’t have to be schooled in calculus and computer programming to know that the more popular and regularly updated a web page, the more easily it’ll be found in search-engine results.

Here are a few simple tips to improving your web presence without hiring a mathematician …

Content & Keywords: You can find plenty of articles online explaining how to optimize your web properties through the use of keywords. Simply put, if you have a blog and use the phrase “ice cream stand” in every sentence in every blog post you put up on the web, then you’ll be more likely to be found when someone searches for ice cream stands on Google or Bing. But creating content around keywords will likely leave your blog posts sounding as though English was your second language. However, if your business is running an ice cream stand and you’re blogging about your industry, then you’ll naturally be including all the right keywords. Which is another way of saying, regular content relevant to your profession or industry will naturally include all the appropriate keywords. That means, creating content regularly and focusing on a target audience is the simplest way to ensure that you show up in the right searches online.

Plugins: If you’re using WordPress, there are plenty of plugins available that promise to increase your search-engine rankings. These plugins, including All in One SEO Pack, WordPress SEO by Yoast, and SEO Smart Links, will require some input and knowledge on your end but can help automatically tag your pages and posts to increase the likelihood that you’re found in the searches you’d prefer. Unfortunately, if you’re already creating regular content and are active online, it’ll be hard to determine whether the plugin or your manual efforts are responsible for any noticeable results. Still, having a look through the available online tools can’t hurt and may help you achieve the results you desire.

Social-Media: Having social-media pages devoted to your business can also help you show up in search-engine results. But, in order to capitalize on the positive effects social-media can have in getting you found by the right people, you’ll have to make sure your Facebook, Twitter, and LinkedIn pages are properly set up. For example, though you may be tempted to get creative with your page names, the most effective way to be found in search-engine results is to be straightforward. Use your business name or the closest thing to it and also fill in the most essential parts of your fan pages and profiles. The more relevant information you share online, the more you’ll be found in relevant search-engine results.

 

Wikipedia: social media The online forms of communicating that any individual can employ, which include blogs, microblogs such as Twitter and social networking sites such as Facebook.

The Basics: 57 Social-Media Terms To Learn For Better Business Online

The Internet is an incredible resource but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.

Here’s an update of our previous list of basic terms to familiarize yourself with (New terms in bold)  …

Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.

Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet.

API (Application Programming Interface) A computer system or application that allows programs and websites to communicate and exchange data.

App – An application performing a specific task able to be accessed by your computer or phone.

Archives – An index page that organizes past entries and older posts by date.

Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.

Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.

Bit.ly – A popular – and free – URL shortening service that makes it easier to share lengthy web addresses on social-networking sites such as Twitter.

Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.

Blogosphere – A term used to describe the totality of blogs on the Internet.

Blogroll A list of sites, typically found in the sidebar of a blog, showing the sites that particular blogger recommends.

Content – Content on any website, including text, pictures, video, and audio materials.

Creative Commons - A nonprofit corporation that provides free licenses and legal tools that label creative work with the creator’s specifications on reuse, sharing, and using commercially.

Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.

Delicious - A free online bookmarking service that allows users to save web addresses publicly and privately online, so they can be easily accessed and shared.

Domain Name – The identifying name or address of an Internet site.

Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.

Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.

FeedBurner – A Google-based tool that provides a way for users to accept subscriptions by email for their blog posts, podcasts, and online content.

Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.

Geotagging – Adding location-based data to media such as photos and video to help users find businesses and services by region.

Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.

Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.

Hits – A measurement defined as any request for a file from a web server.

HootSuite – A web-based Twitter service that allows users to manage multiple Twitter profiles, schedule tweets, and view statistics and metrics.

Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.

HTML – The coding language used to link documents, text and multimedia files on the Internet. HTML is the programming language that provides content and structure for web pages in order to define layout, font, color, and graphics.

LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.

Links – Highlighted text that, when clicked, takes readers to another page containing related content or source materials.

Link Building – The process of generating links to your website from other sites in an effort to boost search-engine ranking. Blogging is a popular method of link building.

Metadata Information, including titles, tags, and captions, used to describe a media item or blog post in order to make it more easily found by search engines and aggregators.

Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.

Open Media – A term referring to any media, including video, text, and audio, that can be freely shared online.

Permalinks – The permanent address or URL of a blog post or web page. A permalink is what is used when linking to another story within an email message or post.

Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.

Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.

Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.

Social Media – Websites that provide communities with common interests a means to communicate and engage with one another online.

Social Networking – Socializing online through a social-media site, such as Facebook or LinkedIn, that allows you to create a profile and communicate with other members.

Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.

Syndication – The process of sharing and distributing content online.

Tag Cloud A visual representation of the most popular tags on a blog or website. More popular tags are usually shown in larger type while less popular tags appear smaller.

Tags Keywords associated with a blog post or other content making them more easily found through searches.

Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.

Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.

Tweet – A post or update on Twitter.

TweetDeck – A Twitter application that serves as a real-time browser that connects you with your contacts across Twitter, Facebook, LinkedIn and more.

Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.

Upload – The process of transferring a file from your computer to a website.

URL (Uniform Resource Locator) – A URL is the technical term for a website’s address.

Video Blog – A blog that produces and posts video content on a regular basis.

Wall – The shared portion, or discussion board, displayed on a social-media profile.

Webinar – A web-based seminar, presentation, lecture, or workshop transmitted over the web.

Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.

Wiki – A technology that allows many users to edit a web page, such as Wikipedia.

WordPress – A blog publishing application that offers users an easy-to-use template through which they can create their own blog and maintain their own blog.

YouTube – Popular video-sharing website through which users upload, share, and view videos. It is the largest video-sharing site in the world.

Source materials here, here, here, here, here, and here.

The Ibis Network / www.theibisnetwork.com

Three Common Sense Steps To Reaching Your Audience and Building a Better Business Blog

If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world.

Here are some simple steps toward more effective blogging …

Keep a Schedule: You can find so-called experts that will advise you to post, at least, five times a day . You can find others who will advise that you should post no more than once or twice a week. Both of them are right … and wrong. Only you can determine how much time to invest in your business blog. But don’t become discouraged if you can’t generate enough content to post every 20 minutes. If you keep a consistent schedule, readers will know when to expect updates. If you only post once a week, people reading your blog will learn to expect your weekly post and return to your blog accordingly. Sporadic posting, on the other hand, will leave even interested readers confused about how often to check your site.

Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative.

Make It Easy To Find: There are plenty of sites that will tell you about the importance of keywords, tags, and search engine optimization. And all of those things can be an effective way of getting your site noticed. But an even easier, and more targeted, way of attracting readers to your blog is telling people about it. Put links to your blog on your website and in your email signature. Put the address anywhere you’d put your website’s, including business cards and marketing materials. Syndicating your content through social media sites is another good way of spreading the word and luring readers.

For more business blogging tips from The Ibis Network, click here, here, here, and here.

The Ibis Network / www.theibisnetwork.com

Twitter For Realtors: Who To Follow And How

Now that you’ve set up a Twitter page, you’re likely wondering how long it’ll be before a flood of followers are hanging on your every tweet. You’ve heard that businesses were using Twitter to attract clients and customers but your page hasn’t generated a single comment, let alone a legitimate lead. So what’s next?

The first thing you should do is stop thinking of your Twitter page as an advertisement. You can’t tweet into a vacuum and think somehow your information will land in front of the right people. Your Twitter page is a means of communication, which means it’s a two-way street. In other words, the quickest way to generate activity is to target and follow the people, businesses, and areas you hope to communicate with.

Do a quick search for real-estate related terms, local businesses, and anyone in your area that might be interested in buying or selling real estate. Because Twitter doesn’t require the people you follow to approve you first, there’s no need to hesitate. Follow any and all of the results.

More tips, tools, and info below …

  • 4 easy Twitter search tools for Realtors here
  • 6 Twitter tools for networking locally here
  • Who should real-estate agents follow here
  • 10 people every Realtor should follow here
  • A handy search tool for Twitter here

For more Twitter tips from The Ibis Network, click here and here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

The Ibis Network’s Complete Audio Archive Now Online

Since 2005, The Ibis Network has offered free training and marketing seminars for professionals in the mortgage and real-estate industry. Now, for the first time, The Ibis Network’s entire audio archive has been made available online.

Listen free of charge, here.

TOPICS INCLUDE:

“USING SOCIAL MEDIA TO MEET REAL-ESTATE AGENTS AND GROW REFERRAL NETWORKS”

Todd Carpenter, social-media manager for the National Association of Realtors, discusses using blogs to create real-world relationships and establish credibility.

“DEVELOPING NEW REFERRAL RELATIONSHIPS”

Sue Woodward, president of content and publishing for Mortgage Success Source, shares the keys to targeting the right candidates for referral partnerships.

“MORE NEW CLIENTS, MORE REFERRALS & MORE REPEAT BUSINESS”

Professional speaker, trainer, and consult, Larry Marcus teaches techniques that will boost your referral and repeat business.

“ORIGINATION SECRETS FROM A TOP ORIGINATOR”

Greg Frost, national training director and a net branch owner/manager of PRMI Mortgage, shares his secrets to proactive communication and building relationships.

For more, please visit The Ibis Network’s complete Audio Archive. Also, check our Free Seminars page for current and upcoming seminars for Realtors and mortgage loan officers.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

5 Steps To Building A Bigger Business Network On Twitter

 

1. Make Friends

The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry or region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers. Search some keywords related to your industry here and follow the resulting users.

2. Ask Questions

Ask for feedback, advice, or opinions. Post a poll or a survey. Ask for information. Take the opportunity to listen and learn rather than using Twitter as a means for pure promotion and marketing.

3. Share Links

Find news, information, or anything else you find interesting and share the link with your Twitter followers. Sharing important or interesting information related to your particular expertise builds credibility and attracts like-minded users.

4. Offer Deals, Promotions, And Tips

Offer incentives. Discounts, deals, and valuable advice will earn you followers and promote your business and services.

5. Engage

Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Adapted from info found here, here, here, and here. Earlier Twitter tips from The Ibis Network here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Social Media Marketing Made Easy

A quick video explaining the importance of social media and some simple ways to effectively market your business online.

[youtube http://youtube.com/w/?v=gza8dvN8Hkc]

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

10 Tips For Using Your Facebook Fan Page

10 tips from the co-founder and CEO of Sprout

1. Don’t Lose New Visitors
2. Provide Fresh Content
3. Give Your Audience A Reason To Become A Fan
4. Update Away – But Put Yourself In The Fan’s Shoes
5. Be Smart With Your Images
6. Encourage Interaction In Your Posts
7. Nothing Spreads The Word Like Photos
8. Monitor And Engage
9. Determine Your Strategy In Advance
10. Treat Your Fan Page Like An Online Ad And Optimize

Click here for full article. From iMedia Connection.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Using LinkedIn To Grow Your Business

A short tutorial on using your LinkedIn network to grow your business. More here.

[youtube http://youtube.com/w/?v=IzT3JVUGUzM]

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Blogging: Info, Stats, Tips, Trends, And Links

Blogs have been around since the late 1990s. In those days, blogging was primarily an effort undertaken by computer-savvy diarists seeking online amusement. Eventually, they’d become an important source of news and information on a range of topics from food and shopping to news and politics. Along the way, they also became an important way for small and big businesses to brand themselves online and offer direct communication with their customers.

It’s no mistake that Fortune 500 companies with plenty of name recognition, such as Starbucks, Marriott International, and Coca-Cola, maintain blogs. They provide yet another avenue for connecting with customers. A regularly updated blog will generate web traffic, get your name in front of potential clients, advertise your services, educate and inform your customers, and boost your rankings on search-engines such as Google and Bing.

Some info, stats, and tips on blogging below

  • 94% of bloggers reported seeing measurable search engine optimization benefits from blogging within 12 months, 54% reported benefits within three months … More from Are Blogs Still Important For SEO and Why.
  • Blogrolling is an effective tool. This, in essence, is a set of links on your blog site that identifies other sites on the Internet, related to your business, industry, or expertise … More from Blogging for Business: 7 Tips for Getting Started.
  • More on the SEO benefits of blogging here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

The Basics: Twitter For Business

Twitter, the social networking and microblogging service, has exploded since its creation in 2006. More and more, businesses are using the service as a quick and effective way to communicate with potential clients. Here are a few tips to help you take advantage of your Twitter page …

For help finding followers on Twitter, have a look at this list of 10 ways to find people on Twitter from Mashable.

Also, Twitter 101 for Business offers some good info.

Click here for an article on Twitter for Real-Estate professionals.

Also, a free service allowing you to post by email here.

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Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/