Posts Tagged ‘Search Engine Rankings’
Trying to figure out the algorithm Google uses to rank web pages in search-engine results would take a degree in mathematics and a minor in computer science. And even then, you may be at a loss. That means, search-engine optimization will forever remain a mystery to any of us outside the bowels of Google’s headquarters. Still, you don’t have to be schooled in calculus and computer programming to know that the more popular and regularly updated a web page, the more easily it’ll be found in search-engine results.
Here are a few simple tips to improving your web presence without hiring a mathematician …
Content & Keywords: You can find plenty of articles online explaining how to optimize your web properties through the use of keywords. Simply put, if you have a blog and use the phrase “ice cream stand” in every sentence in every blog post you put up on the web, then you’ll be more likely to be found when someone searches for ice cream stands on Google or Bing. But creating content around keywords will likely leave your blog posts sounding as though English was your second language. However, if your business is running an ice cream stand and you’re blogging about your industry, then you’ll naturally be including all the right keywords. Which is another way of saying, regular content relevant to your profession or industry will naturally include all the appropriate keywords. That means, creating content regularly and focusing on a target audience is the simplest way to ensure that you show up in the right searches online.
Plugins: If you’re using WordPress, there are plenty of plugins available that promise to increase your search-engine rankings. These plugins, including All in One SEO Pack, WordPress SEO by Yoast, and SEO Smart Links, will require some input and knowledge on your end but can help automatically tag your pages and posts to increase the likelihood that you’re found in the searches you’d prefer. Unfortunately, if you’re already creating regular content and are active online, it’ll be hard to determine whether the plugin or your manual efforts are responsible for any noticeable results. Still, having a look through the available online tools can’t hurt and may help you achieve the results you desire.
Social-Media: Having social-media pages devoted to your business can also help you show up in search-engine results. But, in order to capitalize on the positive effects social-media can have in getting you found by the right people, you’ll have to make sure your Facebook, Twitter, and LinkedIn pages are properly set up. For example, though you may be tempted to get creative with your page names, the most effective way to be found in search-engine results is to be straightforward. Use your business name or the closest thing to it and also fill in the most essential parts of your fan pages and profiles. The more relevant information you share online, the more you’ll be found in relevant search-engine results.
Keeping a business blog can be an effective tool for branding your business, generating leads, and keeping in touch with clients, partners, and anyone else who stumbles across your site. It can also be a headache. That’s why you should be taking advantage of the large directory of plugins available to WordPress users. Plugins, like apps, are easy-to-use and greatly increase the functionality of your site. They can help with everything from reducing spam comments to spell checking to syndicating your content and improving your search-engine rankings. Best of all, they’re typically free and shouldn’t require a degree in computer programming to use.
Here are a few to benefit your blog and your business …
Postie: Posting regular content to your business blog can be challenging, if only because it can be difficult to fit into an otherwise busy work schedule. Using the Postie plugin, however, can take some of the work out of blogging by making it possible to send your posts via email. You can set categories and tags, include pictures and videos, and strip off your email signature and anything else you wouldn’t want appearing on your blog. Easy to set up and customize, Postie requires nothing more than a dedicated email address to send your posts to. After that, posting to your blog will be no more difficult than sending any other email.
Network Publisher: In order to use Network Publisher, you’ll need to register for an account with the plugin’s author, Links Alpha. That’s the bad news. The good news is it’s free and will make updating your entire social network a breeze. Network Publisher allows you to publish your blog posts to any, or all, of the 30 social-media sites offered, including Facebook, LinkedIn, Twitter, Tumblr, Blogger, and Google Buzz.
WPTouch: In the age of the iPhone, iPod, and Android, it’s important that people accessing the Internet from their phone or tablet are still able to find and use your site. WPTouch will automatically transform your blog into a mobile-friendly theme without requiring any coding. In other words, this WordPress plugin will provide an accessible and user-friendly version of your site for mobile visitors without affecting your regular blog theme.
Jetpack: Jetpack is actually a set of plugins, including a widget for displaying your Twitter feed, stats, a URL shortener, and a collection of share buttons that allow your readers to easily pass your posts along to their social networks. It even includes a spelling, style, and grammar check to help you edit your writing efficiently. The all-in-one package is allows users of self-hosting WordPress sites to access the same easy-to-use widgets and tools available from wordpress.com.
The Ibis Network / www.theibisnetwork.com
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you.
Here are a few strategies to help you start driving up your numbers …
Blogs and Social Media: The good news is this option won’t break your budget. The bad news is you’ll have to invest some time and come up with content to share on your network. Getting noticed by search engines takes time. So, if you’re looking for an overnight success, perhaps an advertising campaign is better suited to your needs. If, however, you’re able to regularly contribute, post, and interact with your social network, you’ll build word-of-mouth and traffic to your business website. The more you participate, the quicker it’ll happen. Not only will each blog post, tweet, and Facebook update boost your traffic and search-engine rankings, if done correctly, they’ll be an effective way of keeping in contact with referral partners and clients while attracting new business.
Online Advertising: The advantage of pay-per-click advertising is that you only pay per click. You set the keywords, target your region, and budget and pay only when someone visits your website as advertised on search engines, websites, or advertising networks. That means, unlike an ad in a newspaper, pay-per-click ads cost you only when they deliver traffic to your site. The disadvantage is you have to pay whether that traffic generates new business or not. Which means, it can get expensive if your ads aren’t properly targeted. And, until they are, you’ll be paying for errant clicks and aimless visitors.
Everything Else: Ultimately, the benefit of building your presence online is there are limitless tricks and tips to help you – not only get started – but effectively build your business. Blogs and social-media sites are packed with resources and tools to help you share your content across your network, easily link back to your business website, and offer added value through widgets, plug-ins, and apps. And, though it may seem daunting at first, any help you need along the way is no further than a quick Google search. Additional tips here.
The Ibis Network / www.theibisnetwork.com