Posts Tagged ‘Simple Steps’
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try LinkedIn. LinkedIn is the most popular business-oriented, social-media site on the web and offers a way to focus on business while making connections online. Unfortunately, it also requires a little more attention to detail than it does to tweet what you had for lunch.
Here are some tips for beginners …
Finish What You Started: It’s one thing to leave your likes and dislikes off your personal Facebook page. Nobody will fault you if you don’t divulge your preference for lighthearted, romantic comedies. LinkedIn, on the other hand, is more like an online resume. So treat it as such. Leaving important information off your profile – such as past work experience, a bio, a photo, or specialties – will not only make you look like you can’t finish a job but it’ll also be less likely to catch anyone’s attention. And it isn’t only job-seeking college students who benefit from the social-networking site. There are more than 100 million members on LinkedIn. Which means, the more info you include, the more likely you’ll meet prospective clients or referral partners among that 100 million.
Invite Your Address Book: Okay, this isn’t as easy as it sounds. Sure, LinkedIn offers a way to import all of your contacts from your email address book. But be careful. After all, you’re setting up a professional network. In other words, you may not need to connect with your mother, old friends from high school, or your cousin Larry. Save the personal connections for your personal pages. Keep focused and professional.
Participate: So you’ve filled out your profile and imported any business contacts to your LinkedIn profile. The next step is getting active on the site. LinkedIn offers the ability to join as many industry-related groups and discussions as you wish. So do it. Search groups by category or keyword and focus on your region or industry. Once you’ve joined, ask a question or answer an existing query. If nothing else, you may learn something from someone. At best, you’ll make new contacts within your industry and region that could lead to business down the line.
Recommend To Be Recommended: On LinkedIn, recommendations bolster your credibility. After all, if you’ve got a lot of recommendations, you’re most likely trustworthy and not out to scam, spam, or swindle anyone. But how do you get them? Well, start by recommending people you’ve had positive business experiences with. Once you’ve made some recommendations, it’ll be a lot easier to get some in return.
Signing up for a page on Facebook doesn’t cost anything. But that doesn’t mean it’s free. In the end, social media is a draw because it seems simple and inexpensive. But, though it may save dollars and cents, it’ll cost you time and effort. In other words, things aren’t always what they seem. Once you’ve registered for an account, the work begins. And that’s where a lot of us stumble. Who has the time? Where are the immediate results? Why bother? Fortunately, a few tips to help organize your efforts and boost your effectiveness may be all you need to help get you through the disappointing realization that it may not be as easy as it seemed.
Find Good Sources: Creating content is difficult. It’s time consuming and involves choices. It requires you to decide what topics will be interesting to your contacts and then provide information on that topic in a compelling way. So what’s the best way to do that? Well it starts with your sources. Find websites, Twitter feeds, blogs, news sites, and anything else that provides inspiration and information you can use. Posting a link to a news story or a list of stats and trends you’ve come across is a great way to create quick, appropriate content. If you’ve got a good list of feeds and sources, you’ll have an easier time finding things to discuss and write about. If you’re starting from scratch each morning with nothing more than your brain and a cup of coffee, you may be in trouble.
Create a Schedule: Disorganization costs you time and creates stress. The best way to avoid this trap is to make a schedule. If you’re having trouble finding time to post to your sites, respond to comments, and check in with your contacts, set aside a block of time in the morning or evening and use it for maintaining your social-media pages. Depending on how much time you’d like to devote to your efforts, you can schedule time every other day, twice a day, or weekly. Just stay consistent. If you stick with your schedule, soon you’ll find a rhythm and won’t have to worry about finding the time to focus on Facebook. Sitting down for a half hour at the end of every day will make keeping your pages fresh and updated easier. It’ll also make you less likely to give up on things after two weeks.
Keep It Simple: It’s easy to get swept up in enthusiasm and try to take over the Internet. But that’s not the goal. You’re only trying to make it easier for your contacts, and potential business, to find, familiarize, and get in touch with you. Build your social-media presence in a way that doesn’t overwhelm you or your audience. If you keep things manageable, you’re more likely to succeed. That means, focusing on only what you can handle. If you’re going to set up more than a page or two, link them together so they’re sharing content. You’re not going to see much success if you’ve got pages that aren’t being maintained.
If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t cook, we’re talking eggs and butter, sugar or salt. The essentials.
In the same way, there are certain social-media sites that are more essential than others. Due to its popularity and functionality, LinkedIn is one of those sites. Niche sites devoted to your profession or preferences have their benefits but can’t compete with the sheer number of users and applications LinkedIn offers.
Here are some tips to optimizing your presence …
Your Profile: Since LinkedIn began as a vehicle for job hunters, many people are still under the impression that some form of copy-and-pasted resume is all you need to attract potential business to your LinkedIn page. Truth is, this is a representation of you and, hopefully, one that will be seen by potential clients and partners. Which means, you’ll want to offer up a bit more than your work history. If you have a Twitter page, add it. Add your websites as well. Also, try recommending some professionals you’ve done business with to get things started. Get connected through your address book and join some industry groups. The more information you offer, the more likely your profile will be found.
Your Summary: It’s easy to think once you’ve added your work history that there’s no point of also writing a summary. Or maybe you’re just not a natural writer so you prefer the fill-in-the-blanks portion of setting up your LinkedIn profile. Either way, you’ll have to get over it. Think of the summary as your pitch to potential business. Sure, you can start with a little background but try to express what you can do just as much as what you’ve done. And keep it short and conversational. It can be difficult to write about yourself. Make it easier by writing the way you speak rather than using corporate lingo only your colleagues can comprehend.
Your Homework: There are no shortage of ways you can use your LinkedIn profile to connect with potential clients and communicate within your industry and region. Nothing will happen unless you make it happen, though. That means, you’ll have to login and participate. For starters, use LinkedIn to research prospects and competition, ask and answer questions, join groups, link your updates with your other social-media accounts, add your blog, setup a vanity URL rather than using the random address provided, and promote your page wherever and whenever you can. Don’t hide behind the Internet. Interact, communicate, and connect.
The Ibis Network / www.theibisnetwork.com
If you’ve ever scoured the Internet for tips on how to make your business blog more effective, you’re well aware that the available information can range from the contradictory to the incomprehensible. In the end, you’re only trying to reach the right audience for your services and have little need for number-one rankings on all the major search engines, especially if they’re only delivering empty clicks and hits from half way around the world.
Here are some simple steps toward more effective blogging …
Keep a Schedule: You can find so-called experts that will advise you to post, at least, five times a day . You can find others who will advise that you should post no more than once or twice a week. Both of them are right … and wrong. Only you can determine how much time to invest in your business blog. But don’t become discouraged if you can’t generate enough content to post every 20 minutes. If you keep a consistent schedule, readers will know when to expect updates. If you only post once a week, people reading your blog will learn to expect your weekly post and return to your blog accordingly. Sporadic posting, on the other hand, will leave even interested readers confused about how often to check your site.
Don’t Get Personal: There’s a difference between a personal blog and a business blog. If you’re sending your blog out to clients and referral partners, chances are they’re going to be more interested in relevant information about your business, industry, and region than they will be about your daughter’s birthday party. Keep focused on your audience and write posts that will be interesting, entertaining, and informative.
Make It Easy To Find: There are plenty of sites that will tell you about the importance of keywords, tags, and search engine optimization. And all of those things can be an effective way of getting your site noticed. But an even easier, and more targeted, way of attracting readers to your blog is telling people about it. Put links to your blog on your website and in your email signature. Put the address anywhere you’d put your website’s, including business cards and marketing materials. Syndicating your content through social media sites is another good way of spreading the word and luring readers.
For more business blogging tips from The Ibis Network, click here, here, here, and here.
The Ibis Network / www.theibisnetwork.com