The Ibis Network's Social-Media Marketing Tips
Tuesday September 30th 2014

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Posts Tagged ‘Visibility’

How To Create An Innovative Facebook Page

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Facebook has the potential to build long-lasting and strong relationships between you and your clients; however, being a successful marketer on Facebook takes more than just posting and hoping it gets attention. Using Facebook to market your brand can be extremely time consuming and involved, but the end result can be immensely rewarding for your company. Below are some tips to create a Facebook page to engage and retain followers.

1.) Content - When posting on Facebook, it is crucial to know your audience and what they like.  By knowing your audience, you can generate content specifically geared towards them, greatly increasing the chances that the content will be liked and shared. A good starting point is humorous or inspirational posts, which usually do well with most audiences. The biggest benefit of sharing is extending the reach of your content exponentially. Remember that even if someone doesn’t read your posts, they may read those same posts if shared by a friend.

2.) Discussion - Customer service is an integral part of staying successful in any business, and Facebook’s visibility and reach has made it one of the most useful customer service platforms. Encouraging comments and feedback from your followers is a valuable way to start discussions, and to keep your followers invested in what is going on at your company. When you engage your audience, they will engage you, as well.

3.) Facebook Check-In – Facebook Check-In is a great tool that allows customers to say they are physically at your business. This can help to encourage others to do the same. Check-In also provides direct feedback about products and services, as customers discuss their experience at the location, and creates a sense of physical presence in an online format.

4.) Promotion - Facebook is great for promoting both your business and website, but don’t forget that you need to promote your Facebook page, as well. A direct link on your website is a must, but you can also use your other social media sites, or even a mention on a podcast to help drive users to your Facebook page. The more publicity you get for your Facebook page, the more overall attention you will ultimately receive. Those with larger budgets should also consider advertising the Facebook page on traditional media as well, such as radio and television.

For daily social-media tips, visit our Facebook page here

Tips To Better Understand Your Facebook Audience

Facebook

 

Facebook can improve your company’s visibility in a multitude of ways as many business owners now know.  However, not knowing how to generate traffic and popularity on your Facebook page will undoubtedly lead to mediocre results.  Knowing your audience is an integral part of being successful inside the Facebook world.  Below are three tips that will help you get on your way to understanding your audience better.

1.)  Know Your Demographic- One of the key elements of a successful Facebook page is knowing how to attract fans who will benefit from your services or information you share.  This is the audience you want to “Like” your page and stay tuned-in to what you have to say or offer.  Under the Admin Panel, Facebook has enabled you to build an audience with the Invite Friends tool. Using this new asset will help trigger a response from a more specific audience. Paying a service for more “Likes” will only likely muddle your brand rather than strengthen it.

2.)  Go Over Your Insights- Realizing what is being viewed on your page is vital to setting up future posts for success. Under the Admin Panel, you can look at the Overview to see your insights- what is being viewed most and by whom. Knowing these details will help you fine-tune when and what you post to ensure maximum views and traffic.

3.) What Does Your Audience Enjoy?-  Knowing your audience is one step in the battle, yet truly understanding them is different. Facebook offers a graph search which allows you to search items and see the impact they have on viewers. Doing this will help you create posts that are specific to your demographic. In turn, your Facebook page will thrive even more than ever.

 

For daily social-media tips, visit our Facebook page here: Facebook.com/TheIbisNetwork

Twitter For Business: The Top Tools, Hints & Help

Among the top social-media sites, Twitter seems the most frivolous. It’s hard to imagine something that involves tweeting being a worthwhile thing to do with your time. And yet, there a countless examples of businesses that are successfully incorporating Twitter into their social-media marketing strategy. Used correctly, Twitter can help you boost brand awareness and familiarity, customer loyalty, word of mouth, and visibility. Here are some of our top tips, hints and help for businesses looking to capitalize in the Twitterverse.

Just Tweet: Okay, if you’re just starting out on Twitter, the first thing to do is tweet. You aren’t likely to attract anything but spam with an empty page. If you’re having trouble thinking of something to say, re-tweet something you found interesting or informative that relates to your industry or area. You can’t expect to gain any followers unless you’ve got something to share. Starting from scratch can be difficult but keep it professional, relevant, and regularly updated for best results.

Use the Hashtag: If you’ve heard the term but haven’t yet understood the concept, here you go … Hashtags identify the topic or subject of your tweet, making it easier for people to find it through searches. For example, if you’re tweeting about real estate, follow your tweet with #realestate. That way, it’s more likely your tweet will be found by people searching for real estate on Twitter. But think it through, as a hashtag for something as general as real estate will likely be among thousands of others.

Nearby Tweets: See who’s tweeting what in your area with nearbytweets.com. The simple setup delivers search results based on a keyword and a location. Search for anything anywhere and see who’s tweeting what near you.

Make Friends: The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry and region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers.

Engage: Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Be Thankful: Using Twitter properly – or any other social-media site for that matter – requires a bit of old-fashioned etiquette. Much like they do in everyday life, people online appreciate a simple thank you from time to time. For our purposes that means turning on email notifications from your Twitter page. Twitter will send you an email any time someone new follows you. Be sure to send a thank you. It’s a good way to encourage communication and requires nothing more than a short message.

Contaxio: A tool to help manage, track, and interconnect your Twitter account. With Contaxio, you’ll be able to find contacts with similar interests, review your activity, scan stats about the people you follow and those who follow you, and even keep up with new contacts from your Facebook page.

You’re an Expert: Now, you may not think of yourself as an expert. Few people do. However, if you’ve spent any time in your current business, chances are you know more about it than the people paying you for your services. Otherwise, they’d do it themselves. That means, at the very least, you can add insight, context, and explanation to any information you’ve tweeted. If, for example, you tweet a link to an article related to your industry, follow with another tweet that adds background or explanation. Give your Twitter followers some of your expertise for free and they just may end up paying customers down the road.

Interact: Twitter is about communication. It’s meant to be conversational, which explains the character limitations. Ideally, you’d encourage a back-and-forth with your followers and those you follow, using tweets to respond and reply to questions, concerns, and messages. Twitter allows for direct messages, which operate a lot like email. Respond to the messages you receive and to people who tweet about your or your business. It may sound like a lot of work but, if done correctly, the benefit to your business will outweigh the time you invested building a following. Keep your expectations reasonable.

Three Keys To Building A Business Brand Online

There aren’t a lot of self-described idiots out there. Which is to say, people like to believe they’re smart. And that’s the reason branding your business online is so important. After all, your customers and clients want to feel like they’re making an informed decision before spending their money. So the more information you share, the more they feel like they’re making a smart choice by choosing to do business with you.

Here are some tips to building a better business brand through social media …

The Foundation: In order to properly brand your business, you’ll need a foundation. That means, having a business blog. Having a blog provides your social network with a focal point. It also offers a convenient way to share content that can then be posted on any additional social-media sites you’ve set up. Make sure, though, that your blog represents your business professionally and consistently. Pay attention to the theme, layout, and widgets you’re using. Though it’s tempting to use all the bells and whistles available to you, a cluttered blog means a cluttered brand. Make sure it’s easy to read and, most importantly, easy to identify who’s in charge. You’ll want visitors to read what you’ve posted on your blog but you’ll also want them to know who you are and what you do.

The Goal: It’s easy enough to get yourself a blog and/or a Facebook page, Twitter account, or LinkedIn profile but you’ll also need a goal. The idea behind social-media marketing is to brand yourself as an expert and a resource. You want people to do business with you and you’re online to give them better access to you, your knowledge, and your business. In other words, your goal is to offer valuable information about your services, industry, and business and to share it with potential clients and customers. If you’re seen as knowledgeable, experienced, and willing to spend the time to make sure your clients are informed, you’ll increase the visibility and reputation of your business.

The Benefits: A properly branded social-media campaign can provide many benefits to your business. Most of all, it increases customer loyalty and referrals as it creates a stronger bond between you and your clients. If you’re communicating with your customers, sharing content, and responding to comments and questions online, you’re boosting the likelihood that those customers will remember you next time they’re in the market for your services or know someone that is. Social media also offers a platform for you to research your region and industry to help you better your business. Most of all, though, it serves as a word-of-mouth generator. The more you participate, the better the success rate.

The Ibis Network / www.theibisnetwork.com

5 Steps To Building A Bigger Business Network On Twitter

 

1. Make Friends

The more people you follow, the more people will follow you. Choose some interesting people and businesses in your industry or region and follow them. Check their followers and follow some of them too. Not only will you have access to any tips and info they share, you’ll boost your visibility and attract your own followers. Search some keywords related to your industry here and follow the resulting users.

2. Ask Questions

Ask for feedback, advice, or opinions. Post a poll or a survey. Ask for information. Take the opportunity to listen and learn rather than using Twitter as a means for pure promotion and marketing.

3. Share Links

Find news, information, or anything else you find interesting and share the link with your Twitter followers. Sharing important or interesting information related to your particular expertise builds credibility and attracts like-minded users.

4. Offer Deals, Promotions, And Tips

Offer incentives. Discounts, deals, and valuable advice will earn you followers and promote your business and services.

5. Engage

Build a community by commenting and re-tweeting what other people have posted. Post something that isn’t directly related to your business. Talk about other businesses in your area. Point out interesting things in your community.

Adapted from info found here, here, here, and here. Earlier Twitter tips from The Ibis Network here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/

Blogging: Info, Stats, Tips, Trends, And Links

Blogs have been around since the late 1990s. In those days, blogging was primarily an effort undertaken by computer-savvy diarists seeking online amusement. Eventually, they’d become an important source of news and information on a range of topics from food and shopping to news and politics. Along the way, they also became an important way for small and big businesses to brand themselves online and offer direct communication with their customers.

It’s no mistake that Fortune 500 companies with plenty of name recognition, such as Starbucks, Marriott International, and Coca-Cola, maintain blogs. They provide yet another avenue for connecting with customers. A regularly updated blog will generate web traffic, get your name in front of potential clients, advertise your services, educate and inform your customers, and boost your rankings on search-engines such as Google and Bing.

Some info, stats, and tips on blogging below

  • 94% of bloggers reported seeing measurable search engine optimization benefits from blogging within 12 months, 54% reported benefits within three months … More from Are Blogs Still Important For SEO and Why.
  • Blogrolling is an effective tool. This, in essence, is a set of links on your blog site that identifies other sites on the Internet, related to your business, industry, or expertise … More from Blogging for Business: 7 Tips for Getting Started.
  • More on the SEO benefits of blogging here.

Josh Millar / The Ibis Network / www.theibisnetwork.com

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website

Visit: http://www.theibisnetwork.com/networkingsuite.html

If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/

If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/