These days, people seek information online before making even the smallest decision. Which means, having a presence on the Internet is vital to building a business in the age of Google, Twitter, and Facebook. And a great way to build that presence is to establish your brand through blogging. Need convincing? Here are some things to consider …
Blogs Generate More Traffic: To establish your business online, you need to show up in search-engine results. And to show up in search-engine results, you need regularly updated content. Search-engines such as Google, Yahoo! And Bing respond to frequent updates. In other words, if you’re blogging, you’re more visible to potential clients and referral partners. You’re also providing an ongoing source for useful, relevant information in your industry that will only increase your chances of setting yourself apart from the field.
Your Blog Is Your Brand: Setting up a blog and updating it regularly is an excellent way of showing potential clients that you’re more knowledgeable, credible, and committed than the competition. A traditional website isn’t updated often, or ever. Which means, that anyone viewing your business website won’t find much more than a short bio, contact information, and some testimonials. A blog offers you the ability to further brand yourself and make an impression while offering them pertinent news, industry info, and chance to build trust in your services.
Your Blog Will Cost Nothing But Time: In comparison to the cost of traditional advertising, a blog will cost you next to nothing. It will, however, require some patience. The most successful blogs have an average age of nearly 34 months. That means, you have to make a commitment to keeping your blog updated with fresh material and you have to keep at it. You can’t write three short blog posts and then get frustrated that the money hasn’t rolled in. Frequent content and time are a winning combination when it comes to creating better search-engine rankings and building a reputation in your community.
Josh Millar / The Ibis Network / www.theibisnetwork.com
To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:
* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website
If you’d like a free Real-Estate blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-real-estate-blog-for-free/
If you’d like a free Mortgage blog designed for you… no strings attached – click here: http://theibisnetwork.wordpress.com/want-your-own-mortgage-blog-for-free/